1.Men’s Jeans

The consumption of men’s jeans in UK for the year 2014 was about 30 million pieces with per capita of 0.95 which was about 45% of the total consumption for the year 2014. Similarly , the consumption of men’s jeans for the year 2015 was 30 million pieces with per capita of 0.93 which was about 48% of the total consumption , and that for the year 2016 was 30 million  pieces with per capita of 0.92 which was about 41%of the total consumption. The consumption of men’s jeans for the first eight months of 2017 was 15 million pieces and taking the population figure as constant the projected consumption at the end of the year 2017 was about 23 million with a per capita of about 0.72.
The figures show that the Men’s jeans market is falling in the UK. Per capita consumption has fall from 0.95 in per person in 2014 to  to 0.92 . The year 2017 does not look so good till August and if the trend continues, we are looking at significant fall in consumption of jeans in UK. In any case , it does not seem to be getting better in any way . It is to be noted that the consumption of women’s jeans is more than that of the men’s jeans in four consecutive years from 2014-2017.

2.Women’s Jeans

Women’s jeans , however, paints a different picture altogether. We see a dramatic increase in the consumption of jeans in the UK by the fairer sex. Whereas about 38 million jeans were consumed in the UK in 2014 , we see the quantity continuously increasing to about 44 million pieces in 2016 and projected to reach about 47 million by the end of 2017. This is a significant growth of about 7% annual growth in the last 3 years . The per capita consumption has grown from 1.19 Jeans per person to about 1.42 jeans per person (expected) in 2017. This brings jeans consumption in UK by ladies/girls to be much higher than those of their male counterparts.

3.Total(Men’s & Women’s) Jeans

The lower consumption by Men brings down the average consumption of jeans in UK to about 1.15 jeans per person p.a in 2016 . Though its not a bad figure , but it needs to be remembered that German consumption is much higher than this . Best of luck to UK !

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