When one speaks of denim fashion in the EU , the first nation that comes to mind is Italy – its candor and spirit of vying for fresh and inspiring denim developments have been always appreciated globally.

In recent times, due to global pressure on demands and change in the spending patterns of millennials, which later became prime depredation for falling revenues of many leading apparel labels.

Italian denim industry also faced the heat and after the closure of ITV denim mills, things seemed little obscure. However, there was still hope for the jeans industry in Italy and the same has been reflected in the report below where we will find the imports and exports from Italy to various other countries in EU28.

The contents of the report are as below :

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Italy Imports Of Jeans ( Men+Women) From Rest Of EU

During Jan-Aug’19, a total 14.98 million pcs imported by Italy out of which 52% were women jeans and rest 48% men jeans. Comparing with the last year, this year 40% more imports were made on a YTD basis. By the end of this year, we’re expecting a total import of 22.47 million pcs of jeans into Italy.

So far as the average price is concerned, Men Jeans is a little expensive as compared to Women Jeans. During Jan-Aug’18, the average price of Mens denim was Euro 15.55/Pc however the average price of women jeans was only Euro 12.61/pc.

During the same period in 2019, the average price of Mens Jeans came down to Euro 13.65/Pc and the average price of women jeans stood at Euro 11.37/Pc.

Italy Export Of Jeans ( Men+Women) To Rest Of EU

During Jan-Aug’19, a total 10.95 million pcs exported from Italy out of which 65% were men jeans and rest 35% women jeans. Comparing with the last year, this year 5% fewer exports were made on a YTD basis. By the end of this year, we’re expecting a total export of 15.65 million pcs of jeans from Italy.

So far as the average price is concerned, women jeans is a little expensive as compared to men Jeans. During Jan-Aug’18, the average price of Mens denim was Euro 30.58/Pc however the average price of women jeans was Euro 31.31/pc. During the same period in 2019, the average price of Mens Jeans was Euro 31.83/Pc and the average price of women jeans stood at Euro 32.85/Pc. This also shows that most of the jeans exported from Italy is local made and premium denim which is being sold at high prices.

Here is the summary of Jeans imported and exported. During Jan-Aug’18, export was more than the import, this might be due to the inventory left from the previous import. However, during, Jan-Aug’19, the export was merely 69.65% of the total import, which could be a serious concern for the coming months.

(Note : We have not considered production in this report and we will be updating this report with production figures as well ) 

The average Price of imports during Jan-Aug’19 has also increased but the corresponding average price of export has also been increased proportionately. But it needs to be remembered that the items exported are not normally expected to be same as those imported and the exported jeans are expected to be more from the local productions.

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