Pakistan is one of the most important apparel exporting countries for denim and it has been increasing its exports of jeans and other denim apparel exports to both US and EU . Lets have a look at how Pakistan has been performing in the last 2 years in this report.

                                                                                               Table of Contents

[private_special]

1.USA

a. All Denims Apparel

The imports of denims apparel to USA from Pakistan was 23.51 million pcs in 2016 with an average price(usd/pc) of 8.3 , out of which imports of mens jeans for the same period  was 10.40 million pcs with an average price(usd/pc) of 8.1 which accounted for 44% of the total imports . However the imports of womens jeans was 12.85 million pcs with an average price(usd/pc) of 8.5 which accounted for 66% of the total imports in 2016 which shows that Pakistan exported more women jeans than men’s to US. Further, in the year 2017 , the total imports till sept 2017 was 18.76 million pcs with an average price(usd/pc) of 8.8 out of which the imports of mens jeans was 8.20 million pcs with an average price(usd/pc) of 8.5 which accounted to 43% of the total imports whereas the womens jeans contributed 57% of the total imports with 10.49 million pcs with an average price(usd/pc) of 9.0. The figures for 2017 also show that Pakistan will be increasing its exports in 2017 over 2016 giving it a positive status in the US market.

b.Men’s Jeans

c.Women’s Jeans

2. EU

a.All Jeans

The imports of Jeans to EU from Pakistan for the year 2016 was 102.48 million pcs with an average price (euro/pc)of 7.5 out of which the imports of mens jeans for the same period was 69.32 million pcs with an average price(euro/pc) of 7.6 which accounted about 68% of the total imports whereas the imports of womens jeans for the same period was 33.16 million pcs with an average price(euro/pc)of 7 .3 which accounted to 32% of the total imports for 2016. Thus the situation in EU is reverse. Pakistan exports more of MEN jeans to EU compared to WOMEN jeans. Further in the year 2017 the imports of all denims was 78.81 million pcs with an average price(euro/pc) of 7.5 out of which the imports of mens jeans was 51.37 million pcs with an average price(euro/pc) of 7.7 which accounted to about 75% of the total imports whereas the imports of womens jeans was 27.45 million pcs with an average price(euro/pc) of 7.1 which accounted to 25% of the total imports in 2017. If we extrapolate the figures of exports till September 2017, we will find that Pakistan might be exporting more than 110 million pieces of total jeans to EU in 2017 which would be 6-8% more than 2016. Thus there is a clear growth here also for Pakistan.

b. Men’s Jeans

c. Women’s Jeans

Women jeans are also cheaper at an average price of Euro 7.3  compared to Men’s jeans price of about Euro 7.6. Thus men jeans are more costly and are being exported in bigger quantities as well.

Pakistan is enjoying a golden period when it comes to its apparel exports specially denim. As we can see from the figures above, Pakistan is able to increase its share in both US and EU markets inspite of there being stagnancy in these markets.  The growth is likely to continue in the near future as well as the country consolidates its gains.

[/private_special]