The denim trade from Pakistan plays a vital role in the global textile industry, influencing fashion trends and retail markets. A number of global brands and retailers source denims from Pakistan and this sourcing is increasing over time. This report offers a comprehensive analysis of imports by leading global brands and also the top Pakistani companies who are supplying denim apparel to them. We try to make a comparative analysis of first 6 months of 2023 and 2024 (January to June 2024 compared to January to June 2023) .
Our research provides an in-depth examination of the top buyers buying from Pakistan and top suppliers from Pakistan in both 2023 and 2024, highlighting trends and shifts in the market. The report includes a detailed comparison of quantity and average price between the two years, offering valuable insights into the denim trade.
Key highlights of the report include following charts and graphs :
1)Quantity and Average Price List Of Top Denim Brands / Retailers from Pakistan ( Jan – Jun 2024)
2)Quantity and Average Price List Of Top Denim Garments Brands / Retailers from Pakistan ( Jan – Jun 2023)
3)Comparison of quantity , average price and number of suppliers of Top Denim Garments Brands / Retailers ( 2023 vs 2024 )
4)Quantity , Average Price List and % share Of Top Denim Garments Importing Regions/Countries from Pakistan ( Jan – Jun 2024)
5)Quantity , Average Price List and % share Of Top Denim Garments Importing Regions/Countries from Pakistan ( Jan – Jun 2023)
6)Comparison of quantity , average price and number of suppliers of Top Denim Garments Importing Regions/Countries ( 2023 vs 2024 )
7)Quantity and Average Price of Top Denim Garments Suppliers of Pakistan ( Jan – Jun 2024 )
8)Quantity and Average Price Of Top Denim Garments Suppliers of Pakistan ( Jan – Jun 2023)
9) Comparison of quantity and average price of Top Denim Garments Suppliers ( 2023 vs 2024 )
This report is an essential resource for industry stakeholders, providing a comprehensive understanding of the denim trade from Pakistan and its impact on the global market.
Table : Top Buyers of Denim Garments Buying From Pakistan : January – June 2024
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According to the above data, Levi Strauss emerged as the leading denim garment buyer for the period of January to June 2024, importing approximately 18.4 million pieces at an average cost of $8.16 per piece from 8 suppliers. Inditex follows closely, sourcing from 21 suppliers at an average price of $7.47 per piece. Notably, Gap Inc. tops the list in terms of average price, purchasing denim garments at $8.86 per piece, the highest among the top 10 buyers. This data provides valuable insights into the denim trade dynamics between Pakistan and global buyers, highlighting the competitive landscape and pricing trends in the industry.

Top Buyers of Denim Apparel Buying From Pakistan : January – June 2023


If we check out the same data for 2023 , Levi Strauss had lower purchases from Pakistan in the same period . – approx 12.5 million pieces at an average cost of $9.39 per piece from 7 suppliers. Inditex follows closely, sourcing from 21 suppliers at an average price of $7.47 per piece. Notably, Levi Strauss tops the list in terms of average price, purchasing denim garments at $9.39 per piece, the highest among the top 10 buyers. This data provides valuable insights into the denim trade dynamics between Pakistan and global buyers, highlighting the competitive landscape and pricing trends in the industry.

Comparison of Top Buyers from 2023 and 2024


A comparative analysis of the period from January to June reveals a notable increase in the quantity of denim garments imported by key buyers from 2023 to 2024. Levi Strauss exhibited a significant 47% surge in imports, rising from 12 million pieces in 2023 to 18 million pieces in 2024. Similarly, Inditex demonstrated a substantial 41% increase, with imports growing from 10 million pieces in 2023 to 14 million pieces in 2024. These findings indicate a positive trend in the denim import market, with major buyers expanding their procurement volumes over the past year.

A comparative analysis of the average prices from January to June reveals a downward trend in the denim apparel market from 2023 to 2024. Notably, Levi Strauss experienced a 13% decline in average price, dropping from $9 per piece in 2023 to $8 per piece in 2024. Among the top 10 buyers, Kiabi exhibited the most significant decrease, with a 14% reduction in average price over the same period. In contrast, Inditex and Gap showed relatively stable average prices, with minimal changes of 0% and 3%, respectively, from 2023 to 2024. This data suggests a softening of prices in the denim market, with buyers negotiating lower costs from suppliers. Besides, the depreciation of Pakistan currency also enabled such reductions.

An analysis of the top importers’ supplier base from January to June reveals a shift in sourcing strategies from 2023 to 2024. Levi Strauss expanded its supplier network, increasing the number of partners from 7 in 2023 to 8 in 2024, representing a 14% growth. Conversely, other prominent buyers, such as Gap and Primark, streamlined their supplier base, reducing the number of partners from 2023 to 2024. This divergence in sourcing approaches may indicate a strategic effort by Levi Strauss to diversify its supply chain, while Gap and Primark may be focusing on consolidating their relationships with existing suppliers.
Top Regions/ Countries Where Denim Exported : January – June 2024


An analysis of the top countries importing denim garments from Pakistan reveals intriguing trends for the period of January to June 2024. Europe emerged as the largest market, importing a substantial 74.9 million pieces at an average price of $7.27 per piece. Notably, Australia standed out as the top player, importing denim garments at the highest average price of $10.19 per piece among the top 10 buying countries globally. The United States also figured prominently, with significant imports of 51.8 million pieces at an average price of $7.91 per piece. These findings offer valuable insights into the global denim trade dynamics, highlighting the varying price points and demand levels across key markets.


Top Regions/Countries Where Denim Exported : January – June 2023


An analysis of the top countries importing denim garments from Pakistan revealed similar results when considering the trends for the period of January to June 2023. Europe emerged as the largest market, importing a substantial 57.9 million pieces at an average price of $7.7 per piece. Notably, Australia standed out as the top player, importing denim garments at the highest average price of $11.09 per piece among the top 10 buying countries globally. The United States also figured prominently, with significant imports of 41.1 million pieces at an average price of $8.44 per piece. These findings offer valuable insights into the global denim trade dynamics, highlighting the varying price points and demand levels across key markets.


Region Wise Comparison of Top Buyers from 2023 and 2024


An examination of the percentage change in denim garment imports from Pakistan by region from January to June reveals diverse outcomes from 2023 to 2024. Europe, the largest importer of high-quality denim, demonstrated a significant 28% increase, rising from 52.6 million pieces in 2023 to 67.6 million pieces in 2024. The UAE and Mexico also exhibited substantial growth, with notable percentage increases in imports of denim garments during the same period. In contrast, Australia and Malaysia showed minimal changes in their import quantities, indicating a stable demand in these regions. These findings highlight the varying dynamics of the global denim market, with Europe driving growth and other regions maintaining steady demand.

An analysis of the percentage change in average prices from 2023 to 2024 by importing regions reveals divergent trends among key buyers. Notably, Europe and the United States, the two largest denim importing regions, experienced a decline in average prices, with decreases of 5% and 6.3%, respectively. This downward shift in prices suggests that these prominent buyers have successfully negotiated lower costs with suppliers or have shifted their sourcing to more competitive markets. The price decreases in these regions may also indicate a softening of demand or an increase in supply chain efficiency, leading to reduced costs for buyers.

An analysis of the percentage change in the number of suppliers from 2023 to 2024 reveals a significant shift in the sourcing strategies of key importing regions. Australia, in particular, exhibited a remarkable expansion of its supplier base, growing from 4 suppliers in 2023 to 15 suppliers in 2024. This substantial growth suggests that Australia has actively diversified its supply chain, potentially seeking new opportunities and mitigating risks. In contrast, Canada and Mexico, demonstrated stability in their supplier base, with minimal changes observed over the same period, indicating a consistent and established supply chain network.
Top Denim Exporters From Pakistan : January – June 2024


Now let us look at the top exporters where Soorty Enterprises emerged as the leading exporter of denim garments from Pakistan, supplying a substantial 18.2 million pieces to 30 countries and 46 buyers at an average price of $7.8 per piece during the period of January to June 2024. Artistic Milliners, US Group and Artistic Fabric and Garment Industries followed closely, exporting significant quantities of 15 million pieces , 13 million pieces and 12 million pieces, respectively. Notably, Artistic Milliners tops the list in terms of average price, supplying denim garments at a premium price of $9 per piece, the highest among the top 10 exporters. This data highlights the key players in Pakistan’s denim export market, showcasing their global reach and pricing strategies

Top Denim Exporters From Pakistan : January – June 2023


Now let us look at the top exporters in the year of 2023 where Soorty Enterprises emerges as the leading exporter of denim garments from Pakistan, supplying a substantial 13.5 million pieces to 22 countries and 30 buyers at an average price of $8.5 per piece during the period of January to June. Artistic Milliners and Artistic Fabric and Garment Industries follow closely, exporting significant quantities of 12.1 million pieces and 10.8 million pieces, respectively. Notably, US Group tops the list in terms of average price, supplying denim garments at a premium price of $10.15 per piece, the highest among the top 10 exporters. This data highlights the key players in Pakistan’s denim export market, showcasing their global reach and pricing strategies.

Comparison of Top Exporter in Pakistan from 2023 and 2024


A comparative analysis of the percentage change in quantity exported by top suppliers in Pakistan from 2023 to 2024 reveals notable trends. Soorty Enterprises, the leading exporter in Pakistan, demonstrated a significant 35.4% growth, increasing its exports from 13.5 million pieces in 2023 to 18.2 million pieces in 2024. Another prominent supplier, Artistic Milliners, ranked among the top 4 exporters, exhibited an extraordinary surge of 23.9% in exports, rising from 12.1 million pieces in 2023 to 15 million pieces in 2024. This substantial expansion underscores. Artistic Milliners’s remarkable growth and increasing presence in the global denim market. These findings highlight the dynamic nature of Pakistan’s export landscape, with top suppliers driving growth and expansion.

An examination of the average price change from 2023 to 2024 reveals a mixed trend among top suppliers. Notably, while the overall average price exhibited a decline,US GROUP bucked this trend with a 1.5% increase, rising from $8.62 per piece in 2023 to $8.75 per piece in 2024. Conversely, AGI Denim experienced a notable price reduction, decreasing from $10.15 per piece in 2023 to $7.88 per piece in 2024, representing a 22.4% decline. This divergence in pricing strategies suggests that Us Group has successfully implemented a premium pricing approach, while AGI Denim has adapted to market conditions by reducing its prices to maintain competitiveness.
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