Which are the major European denim brands who bought from Pakistan in 2022 ?
Where did they buy these denim apparel and in what quantities ?
Was it expensive or they bought at good prices ?
What is approximate total quantity of denim bought by European denim brands from Pakistan?
What % of this total is cornered by these 15 brands ?

This report aims to show the current and future state of denim garment imports from Pakistan to European countries in 2022. It details on the top 15 European buyers, the quantity bought from Pakistani manufacturers, and their average pricing. Additionally, we will analyze which brands have purchased the denims in both small and large quantities. It is an interesting report for any brand looking to understand the spectrum of major buyers and suppliers from this region and to understand how things may look like in 2023 . [private_special]

As we can see from the pie chart below, these 15 brands bought about 75% of the total denim apparel purchased by global denim brands from Pakistan in 2022 which is a large part of the business !

Share of Each of Top 15 Brands

We will be focusing on this data to further analyze in details in the ensuing sections.

TOP 15 COMPANIES BUYING DENIMS

This section provides a snapshot into the quantity of goods purchased in millions by European brands from Pakistani manufacturers.

The graph delineates the five major brands who are leading in purchasing; Inditex, Mango, H&M, Kiabi, Bestseller and C&A. It is evident that Inditex is at the top with 15.4 million quantities purchased, followed by Mango purchasing 8.2 million quantities and third by H&M at 7.4 million quantities. Kiabi and Bestseller purchasing almost same quantity i.e 6.6 and 6.2 million quantities respectively.

Average Buying Price (USD/Pc)

The interesting fact is that Kontoor has purchased the minimum quantity when compared to other brands but they have paid the highest average price/USD for the same. It seems that they are buying specialized products from Pakistan. They purchased approximately 1 million quantity from Pakistan supplier, with Kontoor paying an average of 12.18 USD per meters. Followed closely by Levis and C & A at 10.59 and 9.6 respectively. Inditex at 8.01 USD is still not bad considering their quantities and also that they have a wide range of product mix.

TOP 3  GARMENT SUPPLIERS OF THESE BRANDS

In this section, we will try to understand who are the major suppliers of these brands and also list out their top 3 suppliers based on quality of fabric and service offered. So most of the suppliers are fully integrated companies with operations from yarn to garments. However, there are also some companies who are only garment producers. The slideshow below will show the details of these suppliers for each of the brands. Eg in case of Inditex we find that Artistic Apparel is the biggest supplier followed by Soorty. Similarly we can find for other brands.

[/private_special] As we can see from above, Pakistan is a very important supplier of denim garments to Europe. And this importance is probably going to increase in near term . Pl keep checking for more reports related to global denim trade.