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Cool AW20 Arrivals By 7 For All Mankind

The renowned American brand , 7 For All Mankind , known for its denims has just had its latest arrivals for AW20 coming out . With different coated as well as flare jeans collection , the new designs surely give a sense of experimentation in these covid times. Let us have a look at the different styles .

Coated High Waist Ankle Skinny in Merlot

Sleek and sophisticated, but still luxuriously soft. Denim gets dressed up this season in their coated capsule. With a luxe leather-like texture and the familiar comfort stretch of 7s, this hard-working piece elevates with a rich merlot shade .

Coated B(air) High Waist Ankle Skinny with Faux Pockets in Black

Another coated style but in black. 7s seems to be putting forward strong visual looks with these reflective coats.

Coated 50/50 High Waist Ankle Skinny in Blue Nova

Twice the style and still luxuriously soft. In a sanded sapphire blue and coated black mixed fabric style, the high-waist ankle skinny kicks tradition for something cooler. For some time fabric mixes have been becoming popular and we need to see how these perform in current times.

Coated 50/50 Denim Miniskirt in Black

A little rock, a little roll, and a whole lot of cool. With a high-rise A-line silhouette, matte black and nickel hardware and two-toned appeal, it looks equally as good paired with a breezy blouse as it does with sweaters and boots.

Mega Flare Pleated Jean in Greenwich

Not expecting rigid denim to be a choice of many brands , but cool looks come out of this high-waisted jean with extra-wide flares that nod to ’60s-era style. Heavy whiskering and fading down the legs and through the flares creates a cool, dimensional effect.

Pleated Mega Flare

Taking the universally-flattering flare to another level, the mega flare commands attention. With pleat details for added sophistication, this statement jean is both eye-catching and functional with a leg-lengthening silhouette. Again , great flares !

September 14, 2020
7 For All Mankind Launch b(air) Denim Jeans

TheÂ Â premium denim brand from VF stableÂ is offering five fits as part of a new grouping called Bair Denim. It claims it has dabbled with technological advancements in order to produce a new set of denim. For Fall 2016, the denim brand introduce its b(air) denim by joining two words (bare + air/weightless), a jeans that is light and soft, while being actual denim.

The jeans are created with a 8.5oz stretch denim fabric that allows the denim to move with breathability and comfort.It is available in five fits, including skinny, straight and boot cuts, and four three exclusive washes comprising blue, black and distressed treatments. The jeans is supposed to combine light fabric with authentic looks of denim. The new jeans willÂ have different washes in various shades of blue and black. Currently, Bair Denim is confirmed to retail at Nordstrom and Saks Fifth Avenue. The launch will take place at the end of June at the same time of the brandâ€™s fall collection. The jeans will retail for US$ 169-US$179/-

Sevens as the brand is commonly known also introduced theÂ Foolproof category of jeans in its stable earlier this year. The jeans launched inÂ Spring 2016 were claimed to be stretch but shrink free and were offered in three price points range from $169 – $189 with the product available in store and online.

May 24, 2016
FOOLPROOF Denim Introduces by 7 For All Mankind

Resistant to shrinkage or stretch, regardless of wash, dry or wear, FoolProof is the latest in intelligent luxury denim from iconic 7 For All Mankind brand. Wash it Unfazed. Dry without Fear. FoolProof takes the guesswork out of how to care for denim.7 for all Mankind claims that the customized denim weave and fabric finish ensure the stretch and shrink resistance, while the structured stretch denim provides masculine comfort. They further detail:

â€œThe Straight is a modern take on our original Standard straight leg but tapers from the knee down.
Classic Indigo embodies everything our guy looks for in his denim. This jean takes a simplistic resin rinse with 3D whiskers and is washed in softener. The minimal aesthetic this garment captures is the epitome of modern sophistication. Gold stitching contrasts with the rich indigo shade of the fabric highlighting the classic five-pocket silhouette. Pieces are finished with new antique copper dome hardware, zip fly and button closure.â€

In fall 2000, the landscape of premium denim was changed forever. Born in Los Angeles, California, 7 For All Mankind was the first company to bring premium denim to scale, putting L.A. on the map as the fashion authority of the west coast staple.7 For All Mankind quickly earned an immediate following for its innovative use of fabrics, fit and finishes in denim. Taken over by VF, the company still shows robustÂ growth, with extensions into sportswear, men, children, footwear, and accessories.

FOOLPROOF Denim is claimed to be an Intelligent Luxury Denim that is resistant to shrinkage and stretch, regardless of wash, dry or wear. Sevens asks its consumers to Wash it Unfazed and Dry without Fear.

The Mantra is

ShrinkProof + StretchProof = FoolProof Denim

FOOLPROOF DENIM: THE STRAIGHT IN CLASSIC INDIGO

Launching in Spring 2016, FOOLPROOF will be offered in 7 For All Mankindâ€™s top three signature fits, Paxtyn, Slimmy and The Straight, in three indigo washes, Classic Indigo, Alpha and Tribute. Priced from $169 – $189, FOOLPROOF will be available at all 7 For All Mankind retail stores and select wholesalers nationwide.

February 12, 2016
7 For All Mankind Fall Winter 2014 Women’s Lookbook

The AWâ€™ 14/15 Lookbook of 7 For ALL Mankind has clear direction towards authentic blacks and grays, leather combos with denim and in solo, shiny leather look coated denims and of course a decent amount of distressing â€“ though not overboard. The brand, renowned for its fits goes for the safe and steady skinny fits though they experiment with some boyfriend looks and other styles including buttoned raw denim skirts and jackets.

May 28, 2014
Which Item Of Clothing Is Hardest To Buy Online ?

7 For all Mankind Europe recently conducted a survey in UK with about 1000 people and asked them

Which item of clothing is most difficult to buy online ?

Being a FREE TEXT survey ie not with suggested answers, the consumers had no options to select from . And ,still –

29.5% Replied ————-Jeans

So about a third of the respondents felt that Jeans was the most difficult clothing item to purchase online. Jeans was followed by other products like Shoes and Footwear, Boxers & Knickers , Dresses etc in their respective level of difficult of purchase. See the chart below :

About 31% women found it more difficult to purchase jeans online as compared to about 29% men â€“ and understandably so. Women , worldwide , are very particular when it comes to fits and Fit is one aspect which cannot be analyzed online. Though the actual percentages might differ from region to region, the preference to check fit and feel is important for women. However, with online sales becoming more and more important , the retailers have to find ways to satisfy their consumers on their areas of concern.
Some myths also seem to have been busted in this survey by 7 FAM Europe . While it is also believed that women find it difficult to buy Bras online, it did not reflect in the survey where only about 2.5% women felt so .

Here is a cool infographic by 7 FAM on their survey , giving many more details on the survey , including the regional trends and some interesting feedbacks.

Thanks to 7 FAM team for sharing the survey with us.

November 5, 2013
Interview With Andreas Kurz : Ex CEO 7 For All Mankind

Here is a very interestingÂ interview with Andreas Kurz â€“ ex CEO 7 for All Mankind and ex President Diesel USA. Andreas has been associated with the global fashion industry for a long time particularly the denim industry. Here are some of his erudite answers to the questions that I put to him.

Hi Andreas. Welcome to Denimsandjeans.com ? Its a pleasure to have you with us. Please tell us something about yourselves and your company – Akari Enterprises..

I have worked in the fashion business all my life, since 1985, first with Hugo Boss in Germany, then with various companies in the US: Diesel, Versace, Ralph Lauren and then I became CEO of 7 For All Mankind in Los Angeles. Since 2006 I have my own consulting firm Akari Enterprises. I work in three areas: global business development for my clients (mostly premium denim companies), M&A and Executive Search. Currently, I work with Joe’s Jeans, Agave Denim, Kuyichi and Robert Graham. My site is www.akarienterprises.com.

You have held some of the most senior positions in the denim industry ..What do you think really is the moving spirit behind this product ?

It’s all about the product and particularly in denim, about the fit and the fabric and wash. Jeans will never go away and are the most versatile piece of clothing that goes through life with you and tells your story. Jeans are something very personal. They represent a lot of things for many people: adventure, rebellion, youth, sex appeal, independence, etc. Jeans bring up emotions in people, that’s why they are here to stay.

How do you think it is going to evolve in the future..?

Jeans will always be an important part of everyone’s wardrobe, however, the way people look at jeans is changing and it will be more important in the future for jeans to more conscious of the environment. Many brands have now incorporated the use of organic cotton and/or switched to laser wash techniques, which use much less water and no chemicals. Some companies, like Kuyichi, use only organic cotton and the new denim line from Girbaud is entirely made with their WattWash technique (with Laser and Ozone).

Despite regular recessions and downfalls, denim refuses to bow down.. Do you think this product has an eternal life ?

Denim will never go away. It is the most versatile garment and can be used for the office and for leisure and going out at night. Jeans are loaded with sex appeal and that will always be an important factor or wearing them.

Many companies and celebrities want to jump into the denim bandwagon by launching a denim brand . What do you think about such a trend ? Can the market sustain and absorb such an increasing number of brands?

The number of denim brands has significantly decreased since the crises in 2008. The bigger companies have benefited from this by growing their market share and the entry into this market for newcomers has become much more difficult. It used to be easy to come up with a pair of jeans, get some celebrity to wear it and become an overnight success. That is not so easy anymore with the consolidation that has taken place. Buyers are more cautious and concentrate on the brands that have made them money in the past.

Its sometimes said that whatever needs to be done with denim has been done . Do you think this is a grossÂ underestimation of denim potential ?

I think there is revolution going on right now with denim and we are just beginning to see a new era of denim from many points of view: alternative fabrics (tencel, hemp, etc.), organic cotton, laser wash techniques, ozone treatment. Cotton in itself already uses a lot of water to grow and the washing techniques used so far account for an enormous amount of water being used and polluted with all the chemicals. All of this is about to change in a big way. Sandblasting has already been prohibited by many big brands and more developments in this field will follow. That is very encouraging .

Coming to ‘Premium Denims’. There is a lot of confusion regarding the definition itself . How do you define it ?

Premium denim is foremost referring to superior material: sturdy quality yet soft at the touch. The best material comes from Italy and Japan. It’s like with food. If you want to make a great meal, you have to have great ingredients. Then the washing is obviously very important and the keen attention to fit. There is a noticeable difference between premium denim and other denim jeans and consumers are willing to pay the difference.

What do you think would be the market size of Premium Denims in US ?

The US market for denim is about $16.5bn. Premium denim (jeans that retail for $100 and more) makes up about 5% of that, so roughly $1bn. In 1990, when the LA premium denim boom started, the total market was only $11bn and the premium market then was only 1.8% or roughly $200m at retail. There has been an explosion of both the total market and of the premium denim market from 2000 – 2007 and since 2008 things have slowed down considerably, but the big brands are, for the most part, still growing their business and market share.

Some experts say that in recession it is the lowest priced and the highest priced products that sell well . Do you subscribe to this view ?

In the good years, from 2000-2007, there was a clear high-low market development: the segment below $50 and the segment above $100 grew at the expense of the middle market from $50-$100, however, since the crisis, the middle segment has picked up again and jeans that retail for about $85-$140 have become stronger again.

How long do you think would it take for mid priced retailers to really give a serious challenge to the high priced denims from premium denim brands ? Current efforts by retailers like Gap have had mixed responses ..

Once a brand is in one particular segment it is hard to make an inroad into another segment and obviously the hardest thing to to is to trade up. When you are perceived as a low or middle priced brand it is nearly impossible to enter the premium denim market, even though your product may be equal or superior. At the end of the day, it’s also a lot about perception and branding.

Denim fabrics from Japan and Italy are reputed to be the best .. How far do you think mills in Asia are in comparison ? Do they have the right ingredients to take up the mantle ?

Other Asian manufacturers are definitely stepping up and will be more important players going forward. One example is Arvind. They are one of the largest denim manufacturers at low prices, but have also successfully gone into premium denim with what they call denim lab and have developed beautiful materials.

Something on your personal choices.Which is your favourite pair of Jeans and why ?

I have many different pairs of jeans obviously, but I keep coming back to my favorite: Citizens of Humanity. Their fit for me is perfect and the softness of the fabric, combined with great styling and understated styling is what I like the most. Jerome Dahan is doing a superb job and since a few years, he is working with Adriano Goldschmied, the godfather of denim and both of them just keep coming up with fantastic products. In terms of revolutionary washing techniques, I would have to mention Marithe+Francois Girbaud as the pioneer and my favorite socially conscious jean.

How many times do you wash a single pair of jeans in a year ? What advice would you give our readers on this ?

Wash as little as possible. I wash mine about 4 times per year, inside out and with cold water.

Thanks for being with us Andreas.. It was really a pleasure interacting with you..

Same here, thank you.

January 20, 2012
A Chat With Stefano Aldighieri – Ex-Creative Director 7 For All Mankind

On my recent visit Â at Hong Kong , I met Stefano Aldighieri . Stefano has worked as creative director at â€˜7 For All Mankindâ€™ and â€˜Hudson Jeans â€˜ and as design director at Leviâ€™s. He has been involved with the US denim industry for a very long time . He is currently running his own design studio â€“ Another Design Studio â€“ which provides design services on denim concept to pre-production and marketing.I had a long chat with him on theÂ situation of the denim industry in the US . ExcerptsÂ from theÂ same are being reproduced below :

Tell me something about yourselfÂ and your company ?

I have been in this industry for a long time and I have a design studio based in L.AÂ where we do design consultancy and marketing consultancy for different brands.

How many years you have been in denim business ?

Almost 25 years . â€œEternityâ€ – interjectsÂ Michael from KingpinsÂ who had been listening to our conversation !.

How do you think the denim business has changed in the last 5 years?

It’s a very interesting and a fascinating business and is never boring. ItÂ changes all the time. Last 2-3 years have been very challenging for all companies. A few companies have had a significant drop in their business and unfortunately we are going to see more fall by the wayside in this year and the next year. But I think the companies that managed to survive and manage to hold their position would do ok.

Premium denim wave. Is it going to continue ?

It’s changing. Lots of brands who were selling jeans at a very expensive price are now finding it very hard to justify their price points. We had a good run for a while. People were very excited about these new jeans and were ready to pay pretty much any money for the same. The reality is now sinking in, and even the end user is realizing that could be a littleÂ too much. I think if the garment is very special and has something to offer and differentiates with whatever else is out there , then it’s justifiable. Just slapping a ‘premium’ label on a pair of jeans and sell it a high price pointÂ is probably not so realistic

Have the denim prices come down in the recent times?

I believe so , yes. There are still cases where people sell jeans for lot of money but most of the high end brands are either reducing their price points or introducing new brands at lower price points to keep their sales volume.

Has the introduction of Gap 1969 Premium denim jeans affected the market in any way?

It probably has. Between Gap and few other large companies which are aggressively promoting nicer denims at reasonable price point , they are kind of showing people that it is possible to wear a nice pair of jeans without breaking the bank.

Does it mean that regular denim brands like Leviâ€™s, Gap, VF etc couldÂ take away a major share of the premium denim market?

You have to keep in mind that the whole high-end jeans segment is a very small percentage of the market . Even if it were to disappear completelyÂ tomorrow, it would not have such a huge impact on the overall market. The US jeans market is about 600 million pairs of jeans per year, and out of that the so called ‘premium jeans’ is probably 5-6 million pairs. So we are looking at less than 1% of the market. It is not really significant .Where it is significant, is the shift that it has caused in the market. If you look back at the US 10 years ago, it was absolutely unthinkable that people would pay $100 for a pair of jeans â€“never mind $200 or $300. You could buy expensive jeans if you wanted to â€“ but had to import themÂ from Italy or Japan. Pretty much until the day when Diesel opened their first store in New York and Adriano Goldshcmied moved to US, and Earl jeans started in L.A . These things kind of showed to major retailers and market in general that it was possible to sell expensive jeans.

What would be number of premium denim brands inÂ US , specially in L.A?

I donâ€™t know how many brands are there right now. I know that in the last few years you would see a new brand popping a upÂ almost every weekÂ . Specially in L.A because you had access toÂ the contractors, the laundries, the fabric sources â€“ so it was comparatively easy to put together a line. And Quite frankly , a lot of people would think , â€˜wowâ€™ those people are making so much money selling jeans â€“ why not do the same thing. Everybody just jumped the bandwagon without having knowledge of the product .

As a consulting company what kind of value do you add to the profile of the brands you consult?

Our company offers a pretty comprehensive range of services . It goes from initial concept development , custom product development , research, development of fabric, development of styles . We can do trims & accessories , we can do patterns, washing â€“ pretty much the whole package up to production . We also do marketing and branding . A couple of projects that we are doing right now specifically over branding and positioning initiatives.

Thanks Stefano. I hope thatÂ your business keeps on increasing and so does the business of the denim world!

I donâ€™t think we are going to see denim disappear any time soon. It evolves , it changes â€“ but its always going to be around for us !

Stefano Aldighieri can be contacted at this email address.

April 12, 2010
7 For All Mankind – First Ever Warehouse Sale.. Get Ready !

The first ever official sale from the VF owned 7 For All Mankind is coming to LA (September 25-27) and New York (1st â€“4th October)Â . Better be prepared to grab the famed jeans for Big Discounts ((Jeans Starting $65) on the first day to Biggest Discounts (Jeans starting $ 45) on the third day and register on their website to get invited and get a hassle free entry.

Over 25,000 discounted 7 For All Mankind Menâ€™s & Womenâ€™s Jeans, Tops, Jackets, Handbags, Dresses , Kids Apparel etc shall be available in a full fledged sale.

A brief bio: 7 For All Mankind is credited to have started the Premium Denim trend and has always been on an upswing ever since it launched in the year 2000. With a first year sale of $13 million (!), it exploded on the fashion scene and ultimately was acquired by VF in the year 2007 for $775 million.

September 11, 2009