Tag: amazon

Amazon Opens Brick And Mortar Store Reimagining In-Store Shopping With Amazon Style
Have you ever been browsing Amazon for apparel and desired you could try anything on before making a purchase? If you reside in Los Angeles, you will be able to do so very soon.

While everyone else is shifting their operations online to manage and expand them, Amazon is doing the exact opposite by creating a physical location. Amazon is launching a new sort of store devoted just to clothes, and it will, of course, be equipped with cutting-edge automated technologies. Will go by the name, Amazon Style,Â which will be a store that willÂ sellÂ clothing, footwear, and fashion accessories.

â€œOur first-ever physical apparel store offers a personalized, convenient shopping experience where Amazonâ€™s technology and operations make it easy for customers to find styles they love at great prices,â€ the company wrote in a blog.

Customers may shop for familiar names while also finding new and rising designers among the store’s hundreds of top brands. Customers may submit goods to a fitting room via the Amazon Shopping app, where they can use a touchscreen to browse more alternatives, rate products, and request more sizes or styles, which are delivered directly to their room in minutes. To help consumers find looks they’ll love, Amazon Style blends Amazon’s passion for fashion with excellent technology and best operations.

WHAT’S IN AMAZON STYLE?

Amazon Style will be the e-commerce giant’s first physical shop, offering apparel, shoes, and accessories for men, women, and children. According to the firm, Amazon style will showcase display products, giving in-store shopping- more looks and less clutter. As per the amazon team, the physical store will feature hundreds of brands hand-picked by fashion designers, as well as input from millions of customers who buy on the company’s website. The first Amazon physical store will open sometime this year in The Americana at Brand in Los Angeles, California.

Amazon, in usual manner, is attempting to leverage technology to make the physical retail experience more seamless and convenient. The actual store will be distinguished by racks with QR codes that consumers can scan with their phones to view available sizes, colors, customer reviews, and product specifications. Then, when you want to try anything on, you just press a button. They’ll get sent to dressing room. Amazon will also send you other goods on its own initiative, similar to suggestions, although you are not required to try them on or wear them. When a fitting room is prepared and packed with your items, the Amazon app will notify you.

Amazon Style will provide shoppers a broader range than other stores without the clutter of racks upon racks of clothing, according to the business, and its enormous distribution network will allow it to refresh its in-store goods on a frequent basis.

Customers do not have to leave their fitting rooms to continue shopping. They can rate items on the tablet to get fresh suggestions in real time, and they may request more designs and sizes to be sent to their fitting room closet in minutes. Amazon Style’s on-site operations, along with modern technology and procedures employed in Amazon fulfilment facilities, enable this quick delivery. Touchscreens in the fitting room will allow you to request more things. If you wish to purchase something, you may do it in-store or save it to your Amazon Shopping app for later purchase. You can also use the app to locate clothes and have them delivered to an Amazon Style shop for in-person fittings.

Personalization is at the heart of Amazon Style. As customers shop, the machine learning algorithms provide personalized, real-time suggestions for them. Amazon Style will propose things particularly for the customers while they tour the shop and scan items that capture their interest. Customers may contribute information like their style, fit, and other preferences to obtain more refined recommendations for an even more personalized experience. Customers can simply browse discounts in store that fit their preferences directly in the Amazon Shopping app, making shopping for bargains even more customized and simple.

Personal style used to be pricey and exclusive, but thanks to Amazon Style’s advanced technology, distinctive store design, and attentive curation, they’ve made it easier than ever for consumers to find goods that make them look and feel fantastic.

GETTING ALONG WITH IN-STORE AND ONLINE SHOPPING

Amazon Style provides the same amazing prices as Amazon.com, as well as Amazon’s large assortment of fashion and the convenience of seeing and trying on things. Here are some of the ways Amazon has made shopping convenient, whether in person or online:
- Discover in- store, buy online: Customers may simply locate and buy more styles online in addition to Amazon Style’s large range of goods available for purchase in-store.
- Keep shopping after leaving the store: Goods scanned at Amazon Style are kept in the Amazon Shopping app, making it easy to come back and buy later or browse additional items online from the new companies identified in the store.
- Shop millions of items online, try on in- store: Customers may shop for clothing on Amazon.com, have it delivered to Amazon Style, and try it on in a fitting room. Customers may return items in store if they aren’t ideal, and Amazon will do the rest.
- Great prices: Amazon Style is no exception to the company’s reputation for low costs. The prices in stores will be the same as those on Amazon.com. Customers may also use the Amazon Shopping app to browse offers at stores that match their interests.
THE CHANGE – BY AMAZON

Interestingly, Amazon makes no mention of whether the shop would use “Just Walk Out” technology, which allows you to grab things from the shelf and leave without having to pay for them at a register. Simply put, your Amazon app has been charged. However, Amazon One will be supported by the shop. It’s a technology that allows you to pay for things after confirming your identification with your palm.

Amazon’s clothes shop isn’t the company’s first foray into physical retail. In addition to its two dozen physical Amazon Books sites throughout the country, the business had set to launch and is now open, its first “smart” food store in Woodland Hills in 2020.
February 3, 2022
Amazon Invests USD 70 Million In AI To Give A New Sense Of Shopping To Its Users
Amazon , one of the worldâ€™s largest E-commerce company , recently announced the acquisition of BODY LABS – a New York-based startup that specializes in 3D body scanning and modeling software for fashion and gaming applications for an undisclosed consideration. According to sources , the deal has been signed for about $70 million . Founded in 2013 at Manhattan , Body Labs collects, digitizes, and organizes data and information related to human body shape, pose, and motion. The company then transform the human body into a digital platform which is like a prototype and based on that the end products are designed, produced, bought, and sold. This whole 3D body modeling mechanism will act as an outfit recommendation engine which will enable the end user to understand the right cloths and fittings according to the body shape . The idea seems very revolutionary as it will act as an digital change room and specifically as a mirror which tells you what suits you and what doesnâ€™t with least consumption of time .Â . Body Labs works within the ambit of â€˜SOMAâ€™ technologyÂ which uses artificial intelligence, trained using body data and computer vision, to enable businesses and developers to accurately understand both 3D human motion and shape from any input.

HOW DOES THIS WORK

The technology basically recognizes the shape of body and motions in the best possible way . The AI first recognizes the shape and motion accurately with all the maximum possibility including movements like dancing , walking, bending and many such similar motions coveringÂ allÂ permutation of motions in order to give the most accurate results to the end users .

UNDERSTANDING THE PROCESS

In this image below , a woman in tight fitting clothing is 3D scanned. She breathed in and then breathed out over that cycle , the projected measurements changed by 3 centimeters . After this , the researchers took the photos ( see next ) around the office and the AI analyse every pixel in the photo and estimated her body shape uniquely and then they computed upto 130 measurements on that photo and compared those to her 3D Skin . TheÂ same procedure on over 100 people . From this benchmark , they came to know that they had a mean absolute error of under two centimeters , â€˜we breathe in as we breathe on the body shape changes , our goal is to enable software know the shape of every single one of their customers today” as per the Body Labs. About 23% of all clothing purchased gets returned due to fit issue and Amazon wants to become the platform where right fit can be arranged for the customers in one go so that returns are minimal.

HOW TO FIND SUITABLE FIT FOR BODY

Shopping is becoming more social . We are shopping on our phones or in stores , we are shopping with our phones taking pictures and sending them to friends for a second opinion instead of looking at catalogues for inspiration people are turning to social media channels like instagram where they flip through hundreds or thousands with pretty pictures to get style inspiration and while there are tons and tons of beautiful images on very diverse people . It is very hard to find someone whoâ€™s like you , at Body labs the company has developed artificial intelligence to understand human body shape from everyday photos, this means the type of photo you would see in a typical outfit of the day Instagram post .
- Amazon isÂ developing a social platform where they can connect people with similar body shapes so that they could be able to get inspired by people like them through Instagram or social media channels .
- They built a demo that enables the user to upload a photo and connect to their shape doppelgangers on Instagram .
- They will get suggestions with their identical body shapes which will be very helpful to make a good choice.
- As more people will start using this , this will create a community where users can share reviews about the products and fittings which is again a very helpful tool for the end users.
- This shape based shopping will have a huge impact on commerce from being able to understand how someone likes you reviewed a product or being able to see user-generated content by your own little fit community .
OVERALL RESULTS

3 Amazon is on way to become Global Fashion Leader

In past few years , Amazon hasÂ innovated which helped in creation ofÂ Â house apparel lines, hardware like the Echo look specifically for fashion, launching its own clothing subscription service , and many more . The company has been trying to go a step ahead so that a larger consumer base can be catered in the upcoming years and this is why the company is specially focusing on new innovations and technology which ultimately results in greater convenience for the consumers. The scale of aggression in terms of investment can be understood if we realize that Amazon launched nine new fashion brands in 2017 and 17 since last year. It’s also released the Echo Look, a device that gives fashion recommendations, and a new service called Amazon Wardrobe that lets Prime members try on clothes before purchasing.

a. More Focus On SUPPLY CHAIN MANAGEMENT

The biggest challenge for the e-retailers is to make deliveries as quick as possible . The quickest one leads the segment in the long run as a delay in the delivery may cause cancellation of order due to various reasons including customerâ€™s instant change in the taste . The company is heavily investing to manage the logistics by own to avoid delays .Amazon spends billions of dollars each quarter on shipping, and those costs are rising as the company expands to deliver everything from toilet paper to TVs to customers in two days or less. To save money over the past year, Amazon has been seeking to take over more shipping duties from the likes of UPS and FedEx by leasing trucks, planes, and ships. The company is even testing drones to supplement its doorstep deliveries.

b. Doubling down on artificial intelligence and Alexa:

Another project which is being in talks is ALEXA . Either its Google or Apple , both have invested and have been investing heavily to strengthen their Artificial Intelligence so the Amazon has to . Amazon is betting big on its Alexa investment, highlighted by Amazon CEO Jeff Bezos saying recently that 1,000 employees are working on the service. And his company is still hiring.You can expect Amazon to start making more deals to get Alexa into non-Amazon devices likes its recently announced partnership with GE to put Alexa in smart lamps.

c.India:

Amazon continues to invest in in India, where it said earlier this year it would spend another $3 billion to expand its services. If so, itâ€™s total investment in the region would reach $5 billion. In 2016, Amazon introduced its Prime membership service in India, hoping to repeat the success it has had with it in the U.S. and elsewhere. Amazon has also said that it would add Prime Video to its subscription package, which would give Indian consumers access to more original content featuring Indian filmmakers and actors.

Fashion retailers globally need to be really worried about the way Amazon is going. If Amazon is successful in using Artificial Intelligence to give a much better clothing offerings to the customers, there might be a big shift to Amazon Online Apparel shopping both from Brick and Mortar retailers as well as other online retailers. Denim – where fit has always been a big challenge , might be an interesting product where Amazon might concentrate. If it manages to offer real good fits to the customers, the game is over for many retailers of jeans. Challenging times are ahead and only those invest in innovative solutions for the customers will survive in the near future !
October 9, 2017