Though the second-quarter earning of PVH have shown a fall of 33% in YOY revenue , the company believes that it is a sign of recovery considering the previous quarter result.
The 2nd quarter revenue exceeded the company’s expectations despite continued disruption from the COVID-19 pandemic, reflecting better than expected performance in all markets and channels. The company is expecting a still better third quarter after experiencing an encouraging trend in China and Europe . However, as per the company, North America business continues to experience pressure due to the resurgence of COVID-19 cases and the lack of international tourist traffic coming to the U.S.
Before we go into deep dive of the Q2 results, here is the snapshot of Q2 earnings.
Revenue Distribution – Brands
Looking at the brand-wise revenue distribution, Tommy Hilfiger is leading the revenue chart with USD 803.7 million accounting for 50.4% of total revenue share. Calvin Klein with USD 590.5 million is the second in the revenue chart accounting for 37% of total revenue.
Comparing the same period from the previous year, both brands Tommy Hilfiger and Calvin Klein have registered a massive fall of 28% and 32 % respectively. Overall, the total revenue contracted by 33% which amounted to a total revenue loss of $783 million.
| Particulars | Q2 | 2020 (Million USD) | Q2 | 2019(Million USD) | Change((Million USD) | % Change |
| CALVIN KLEIN | 590.5 | 873.3 | -282.8 | -32% |
| TOMMY HILFIGER | 803.7 | 1,110.20 | -306.50 | -28% |
| HERITAGE BRANDS | 186.5 | 380.7 | -194.2 | -51% |
| TOTAL | 1580.7 | 2364.2 | -783.5 | -33% |
Revenue Distribution – Regions
Calvin Klein
Analysis of the regional distribution of revenue of Calvin Klein shows that revenue from the North America region saw a decline of more than 50% during Q2 2020, revenue fell from $408 million to a mere $199.7 million. Internationally, CK revenue witnessed a fall of 16%. Whereas in 2019 , the revenue from North American and International business was quite close , this time the international revenue is about double that of North American showing clearly that CK suffered more in US.
| Particulars | Q2 | 2020 (Million USD) | Q2 | 2019(Million USD) | Change((Million USD) | % Change |
| Calvin Klein North America | 199.7 | 408.8 | -209.1 | -51% |
| Calvin Klein International | 390.8 | 464.5 | -73.7 | -16% |
Tommy Hilfiger
The highest-grossing brand of PVH- Tommy Hilfiger has a similar story, its North American operation has also reported a fall of 51% in its revenue during Q2,2020 however internationally a decline of 14% was reported.
| Particulars | Q2 | 2020 (Million USD) | Q2 | 2019(Million USD) | Change((Million USD) | % Change |
| Tommy Hilfiger North America | 202 | 413 | -211 | -51% |
| Tommy Hilfiger International | 601.7 | 697.2 | -95.5 | -14% |
Revenue Distribution – Channels
Whole Sale Channel is beating the retail channel in terms of revenue distribution of Heritage Brands by big margins. Where Retail Channel contributed USD 34.4 Million, the wholesale channel of Heritage Brand contributed USD 152 million during Q2,2020 however both channels were hugely affected and down by 51% during this quarter ended on August 2, 2020.
| Particulars | Q2 | 2020 (Million USD) | Q2 | 2019(Million USD) | Change((Million USD) | % Change |
| Heritage Brand Whole Sale | 152.1 | 310.6 | -158.5 | -51% |
| Heritage Brand Retail | 34.4 | 70.1 | -35.7 | -51% |
The Company anticipates its second-half revenue and earnings will continue to be negatively impacted by the COVID-19 pandemic; while the Company expects revenue in the second half to decline approximately 25% compared to the prior-year period, it cannot provide more detailed guidance at this time due to the uncertainty related to the duration and severity of the pandemic.
