Denimandjeans | Global Trends, News and Reports | Worldwide

Tag: AW’ 11 Denim Trends

  • Denim Streets : Fall 2011

    What are the denim looks on the streets of New York, Tokyo , Paris and other fashion cities around the world ?
    Stylesight– the leading trend agency worldwide-  shares with us the denim street shots from various cities around the world . Lets have a look at them .

    Double Dame

    A variety of different styles, attitudes and eras transform the double denim look for Women this autumn. Cool 90s styling combines cropped tied shirts and the classic mini / Grunge references are achieved with shredded shorts and cut-off vests / 50s preppy looks combine the button-down shirt with cute, high-waisted shorts and ankle socks / 70s flares and waistcoats look new.

    double denim dames

    double denim dames

    Grunge Denim Juniors

    Juniors still favor grunge styling for carefree, casual denim looks. Aged denims and stonewash finishes in mid to light indigos / Thrift store finds and hand-me-downs / Plaid shirts
    and denim remain the ultimate combination / The denim vest is the key fall item for Juniors / Cropped and nipped-in top-blocks / Oversized hourglass short fits.

    Grunge denim juniors

    Grunge denim juniors

    80s Regular

    A new, feminine fit takes over from the looser Boyfriend pant shape for Fall. Higher waists and curved, hourglass outseams / Roomy thigh and tapered hems / Modest carrot fits with a feminine attitude / Clean, tubular leg shape / Rolled and cuffed hems or clean, cropped finishes.

    80s Regular Denim

    80s Regular Denim

    Low N Loose

    The dropped crotch emerges as Womenʼs boyfriend-fit denim moves on. Dropped and elongated flies / Extreme carrot looks / Exaggerated volume through hips and thighs / Tapered, skinny calves and ankles / Worn-in and dirty denim looks and green cast denims emerge / Focus on rolled hems
    and peg-leg fits .

    low n loose denim

    Lightweight Slouch

    Lightweight denims combine with loose and relaxed fits to create the ultimate lounge-pant denim item.
    Loose trouser shapes with a track pant aesthetic become comfortable jean alternatives / Super-relaxed lounge
    and active attitude / Gathered and elasticized waistbands and cuffs / Tencel® denims add gloss and drape /
    Dropped crotch and seats / Front pleats and gathers add movement

    Lightweight Slouch denim

    Lightweight Slouch denim

    Flared Updates

    The 70s-style Dunaway Pant is updated for Fall 11 with new proportions and silhouette nuances. Fit ʻnʼ flare silhouettes and parallel leg silhouettes / High waisted top blocks remain key / Studio 54 looks and ultra-wide lounge pants / Awkward and cropped thrifted looks create new, directional looks / Bright mid blues or faded vintage pales / Front pocket placements cement the retro 70s appeal.

    Flared Denim

    Flared Denim

    Lean Legs

    The second-skin jean shows no sign of down-trending; slimming black shows off Fallʼs shapely legs. Almost taking over from indigo, traditional indie skinnies are back to black / The classic black jean continues to appeal to fashionistas and grunge kids alike / Saturated and clean, smart blacks / Worn-in "ex-black" looks / Ergonomic paneling accentuates curves and adds surface interest / Super-stretch capabilities give a legging look.

    Lean Legs - Slim Denim

    Lean Legs - Slim Denim

    Black Wax

    Leather looks and black, saturated resins continue to appeal to fall ladies. High-shine leather-like and rubberized denims / Lightweight and super stretchy finishes / Breathable coatings / Rubberized finishes nod to fetishism / Super-skinny fits and legging looks / Soft, high-stretch and malleable resins have latex and rubber qualities.

    Black Wax - leather look denim

    Black Wax - leather look denim

    Metallica Mania

    All over the runway for S/S 12, metallic jeans have already hit melting point at fashion week streets. Coatings become theatrical and glitzy with thickly applied surface finishes / Applied and destroyed gold-leaf looks / Glossy mirror shine and thickly coated, clean silver resins / Paneled silver coatings create slim-line illusion / Key fashion-denim story with bold and directional appeal.

    Metal Look Denim

    Metal Look Denim

    The Printed Jean

    Allover and statement prints are a key Fall update for Womenʼs denim. Animal prints prove to be a key conversational direction / Zebra, leopard and python prove most popular / Ikat and Navajo placements emerge for Fall / Graphic use of bold color and high contrasts / Skinny and slim fit jeans remain key for this bold update.

    Printed Jeans

    Printed Jeans

    Blocked Tops

    The colorblock trend, as seen on F/W 11 runway, proves a popular look for fashion week streets. The Celine pre-fall denim fabric blocked shirt proves a "must-have" item on the streets / The Acne color-blocked vest also proves successful / Geometric inserts and indigo-blocking are used to striking graphic effect / Front plackets, pockets and collars in tonal lighter or darker shades / Torn-off pockets reveal unbleached indigo "shadow" beneath.

    Blocked denim tops

    Blocked denim tops

    Boxy Shirts

    Re-worked boyfriend shirts look to short sleeves and box silhouettes for a new take. Short sleeves, sleeveless vests and cap sleeved lengths / Preppy buttoned-up styling and necklace adorned necklines / Oversized proportions in lightweight, fluid denims and chambrays.

    image

    Re- Proportioned Vests

    The must-have denim vest is re-worked with quirky proportions and modern styling for Fall. Boxy and top-heavy shapes with nipped-in and cropped waists / Wider shoulders contrast with a fitted waist / Traditional button-up fastenings are replaced with functional zips / Cut-off and shortened waistband / Biker styling continues to hold interest as a styling update.

    Re proportioned vests denim

    Re proportioned vests denim

    Re- Worked Truckers

    The classic trucker continues as a trans-seasonal staple. Bold updates give it a playful twist. Oversized "daddyʼs girl" jackets with dropped shoulders and long-line hems / Customized and graffitiʼd jackets with studs, badges, charms and hand-painted text / Collarless jacket shapes nod to baseball styling / Fabric blocked jackets with jersey sleeves / Pointed sleeves give jackets an extreme makeover.

    Re worked truckers denim

    Re worked truckers denim

    Upsized Sack Dress

    Throw-on chic is achieved with these volume silhouettes and clean lines. psized and volume silhouettes / Extreme boyfriend shirtdress looks / Half plackets styling for pop-over ease / lean tunics and tabard styling / The exaggerated T-shirt dress / Utility pockets cement the minimalist attitude /
    Chic Womenswear item

    Up sized sack dress in denim

    Up sized sack dress

    The New Shirt Dresses

    A must-have wardrobe item, the shirtdress is given a fashion-forward makeover for Fall. ongline dresses trend for trans-seasonal appeal / Vest styling updates the basic shirtdress look / Full-length leeves and buttoned-up collars / Lightweight chambray with loose short sleeves / Oriental looks with mandarin colars and frog closures.

    New shirt dresses in denim

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    The Clean Overall

    As workwear coveralls continue, smart and prim styling give the classic piece new direction. Dungarees and coveralls styled with buttoned up shirts and blouses / Minimal or no front pocket detailing / Bright red casts, bleached out solid baby blues and new ecru shades / Clean or rolled hems / Short-alls and full-length versions / Workwear gets a working-girl makeover.

    Clean overall denim dress

    Clean Overall denim

    The Mom Skirt

    Sensible lengths, fuller hems and sensible styling drive this prim new Fall item. Circle skirts and full, gathered silhouettes / Mid thigh lengths remain but below-knee hemlines prevail / New midcalf pencil length emerges for refined Womenʼs denim looks / Strong 90s direction / Modest and ladylike silhouette / High and true-waist fits emphasize hourglass cut / Five pocket jeanswear styling / Bright retro denim shades cement retro feeling.

    Mom Denim Skirt

    Mom Denim Skirt

    The Clean Pin Up

    The mainstream pin-up short is given a retro, cleaned-up look for Fall 11. Bright red cast denims and retro green casts give a fresh, playful feel / Crisp turned hems emphasize slightly
    roomier hem opening / Super-high waists are cinched in and belted / 50s hourglass silhouettes and styling / Traditional, no nonsense 5 pocket denim styling.

    Clean Pin up shorts in denim

    Clean Pin up shorts in denim

    Slouch Short

    Short-shorts continue but modest volume gives the classic item a new tomboy attitude. 80s “thrift store” shorts and modern interpretations / Drawstring and gathered waistbands and front trouser pleats / Upsized hot-shorts with the volume of Bermudas / Shorts are belted in to create volume through the thigh and hem / Bold acid and stonewash finishes / Ultra-bleached looks / Loose and full leg shapes with nipped-in waists.

    Slouch Shorts denim

    Slouch Shorts denim

    Slash N Fray

    Destruction gets an intentionally meticulous, cleaned-up makeover for Fall 11. Manufactured destruction takes over from D.I.Y. looks / Understated items such as the skinny jean get a directional makeover / Repetitive horizontal slashing with tonal frayed edges adds surface texture / Extreme
    bandage looks are coated and layered / Coarse slashes, raw edges and laddered stitches / Harsh, bright white wefts reinvent the classic shift dress / Cut-off shorts are treated to a pinked edge trim.

    Distressed denim

    Distressed denim

    The New Rouge

    Deeper red shades and broken in surfaces emerge for Fall.
    Destroyed and worn in off-beat hues / Deep wines and acidy orange cast reds / Sprayed, tumbled and sponged
    pigments / Laundered and impure color / Over-dyed acid washes give reds a blackened tint / Deep and saturated
    maroon looks chic and fresh / Painted and peeled red gives a fashion-punk attitude.

    image

    The new rouge deep colored denim

    About Stylesight:  Stylesight  is a leading provider of trend content, tools and technology for creative professionals in the fashion and style industries.  Visit their website by clicking here

  • 12 Million Waterless Jeans From Levi’s In Fall /Winter 2011

    Last year Levi’s had launched Levi’s® Water<Less™ collection which used upto 96% less water in washing. With about 1.5 million jeans manufactured , Levi’s was targeting to save about 16 million litres of water..

    For the Fall/ Winter 2011 , Levi’s will have about 12 million jeans in the Waterless collection and it hopes to save over 150 million litres of water. That is a significant amount of water saved and the increase from 1.5 million pieces to 12 million pcs is also quite a jump within an year.

    In an effort to reduce the impact on workers  , Levi’s had previously banned its vendors from using the sandblasting operation to protect the health of their workers. This step by Levi’s was emulated by many other retailers and brands including H&M  . I think that even the waterless jeans concept would be similarly emulated.

    12 million jeans , though a big quantity, is not even 0.3% of total jeans  manufactured in the world .  But , when Levi’s is strongly pushing the waterless jeans concept, it is highly likely that the positive impact of this step on environment would be realized by other important retailers and brands. And if over the next few years , this concept snowballs into a major trend  , it would be really helpful in offsetting a part of  the constantly increasing negative impact of jeans production on the environment.

    As Erik Joule, SVP, Levi’s Men’s Merchandising & Design   rightly says

    “I’ve always believed the businesses not only have the ability to change the world — they have a duty to do so….”

    Scientists and researchers are already forecasting that there will be a severe shortage of water   for over 1 billion urban dwellers by 2050.. Though the year seems quite far away, it is imperative for various industries to understand the importance of developing water saving techniques for their own survival.

     

  • 1969 Gap Denim : Fall / Winter 2011 Campaign

    Gap’s 1969: LA and Beyond fall 2011 campaign has cast real people, and will be based primarily online, with national magazines and point-of-sale media as supporting media, says the company. The new campagin will be rolling out on the brand’s Facebook page and other online destinations magazines including Glamour, GQ, InStyle, People StyleWatch and Vogue.

     

    Developed by Gap’s Global Creative Centeri n NY together with Ogilvy and Cool Hunting Gap’s 1969 studio, creating the company’s denim line, is the first to get a treatment by the company’s marketing department to highlight ‘what’s different and inventive at Gap,’ says chief marketing officer Seth Farbman.
    ‘We want our customers to see who’s behind the product and how their individual personalities and lifestyles influence what we offer in our stores around the globe.’

    To show that Gap is not just another denim retailer but ,Gap’s new global marketing campaign tells the story of its 1969 fall collection from the inside out. Starting with the personalities behind the denim, 1969: L.A. and Beyond gives a transparent look at the designers and how they come together each day to create the latest in denim fits, fabrics and washes. Taking it from the studio to the real world, the campaign also shows how the denim comes to life in various cities by the people who wear it. All this is perhaps to give a more human and individualistic touch to their 1969 jeans .

    Led by creative director Rosella Giuliani (formerly vice president of design and merchandising at Seven For All Mankind),  the 1969 design team is a collective of artists, musicians, action sports junkies and trendsetters. Women’s design director, Nicole King-Burroughs, turns to art for style inspiration, while women’s merchant, Masako Konishi, views fashion as more instinct than intellect, applying emotion as opposed to regulated rules to make her fashion choices. Men’s design director, Jason Ferro, brings his background as a rebel skater, surfer and musician to the design table, while men’s merchant, Cale Margol, uses denim as a canvas to tell a modern and progressive story. Wash specialist, Rob Crews, started in the industry when he was just 16 years-old and fell in love with the creative process of taking raw denim into a washed state through different hand treatments. A series of over 30 videos gives a sneak peek into how the collection is made. Here is one of the videos :

    Providing further inspiration to the design team, the 1969 studio feels like the personal atelier of a denim architect, not the headquarters of a global brand. Once a cigar factory, the vast and open loft studio is based in the heart of the garment district on West Pico Boulevard in downtown Los Angeles. This Gap denim epicenter is an ever-changing canvas for ideas, featuring art books, mood boards, vintage buttons, Japanese work wear catalogues and back issues of surfer magazines, set against a backdrop of sun-filled floor-to-ceiling bay windows.

    “When I first joined Gap, I was surprised by the unexpected, untold stories across the brand—particularly about our people and the real-life experiences and situations they’re inspired by,” said Seth Farbman, Gap’s Chief Marketing Officer. “Fall is our first step in sharing what’s different and inventive at Gap, and we’re starting with our 1969 studio. We want our customers to see who’s behind the product and how their individual personalities and lifestyles influence what we offer in our stores around the globe.”

    Aligned with how people want to discover and share information, 1969: L.A. and Beyond will live primarily in the digital world via a series of video vignettes and sponsored editorial on Gap’s Facebook page  and on outlets such as DailyCandy, FabSugar, Glam, Hulu, LookBook, Pandora, Refinery29, RollingStone and TrendCentral. The campaign was developed in Gap’s Global Creative Center in New York, and is designed to be global with different parts of the campaign allowing international markets to balance according to their needs.

    To make the campaign more lively , Gap has also launched the Pico Trucks  in some cities of US where Tacos (a mexican food) and other items will be served to people who are wearing a Gap product – FREE !
    gap pico trucks denim food

    1969 Fall Collection
    Gap’s 1969 fall collection continues to demonstrate Gap’s commitment to bringing the same premium fabrics and fits as other premium denim brands at a much more accessible price point. Taking denim beyond the five-pocket blue jean, the fall collection explores the idea of “jeanswear meets sportswear.” It evolves the line from jeans to stretch leggings, cords, tailored dress shirts and jackets. With an emphasis on sophisticated fabrics, the collection feels modern and sexy while maintaining a denim lifestyle vibe.

    gap pintucked trouser The women’s signature Legging Jean is fresh for fall in a variety of new  fabrics and colors, including the Ponte Knit Legging in black and olive, the Gummy Legging in black and khaki, and the Legging Cord in both neutral and pop colors. Also big for fall is the High Rise Pintuck Trouser in a non-traditional indigo denim, the Skinny Boot in black, and the fashion crop in fits such as the Cropped Slim, the High Rise Cropped Straight and the Cropped Boot.

     

    gap slim fit jeans The menswear collection is also focused on signature fits in new fabrics and colors. Highlights include the Drop Crotch Skinny in charcoal, the Slim Trouser in dolphin grey, the Super Skinny Clean in grey and the Slouchy Slim Rocker in black. The collection also features pieces that are either a natural extension of denim or that pair nicely with jeans, including the lightweight chambray jacket, a lightweight denim blazer and tailored dress shirts.

    “Fabric and fit are the keys to the fall collection— focal points of every piece. We’ve taken beautiful and interesting fabrics and then tested their reaction to different cuts, washes and dyes. The result is a range of new styles and fits that stretch beyond denim into a broader collection,” said Rosella Giuliani, Gap’s 1969 Creative Director.

    Denim prices range from $59.50-$69.50 for more basic styles and $59.95-$89.95 for more fashion-forward styles and higher-end fabrics.

    About Gap Inc.
    Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal year 2010 net sales were $14.7 billion. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,100 company-operated stores, about 175 franchise stores, and e-commerce sites.