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Tag: denim buy online

  • Denim For Ipad /Iphone?

    Lets  start counting the products where denim is being used as a basic input or as an additive providing an enhancement value :

    Bottoms and Tops including jeans , jackets , shirts etc
    Upholstery
    Car seat covers
    Ladies fashion dresses
    Sarees for Indian women
    Burqahs and other dresses for muslims
    Towels !
    Curtains..
    Pet clothes
    Helmets 

    The list is endless……………………

    So if there is one more addition to this list , it should not be surprising at all. Applying denim fabric to accentuate the value of an ipad or an iphone is like bringing two iconic products together.
    When Cone selvedge denim is lined with Merino wool to make sleeves for Ipad /Iphones, the product is expected to be still better. Its interesting to see these new applications for denim – but unforunately we will not be able to see the wash down effects on these products..  They will, as they say , age gracefully !

     

    Though  interesting as a product , the denim mills are not going to get a huge advantage in terms of meters sold …But its good to see another place product category being invaded by denim !

  • VF Arvind to have e-commerce retailing

    Its good to know that more and more industries/companies are realising the power of the ‘New Media’ for marketing their products.
    Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being realised slowly and slowly by the marketers..
    It gives a good feeling to know that VF Arvind is planning to go for an e-commerce site for its ,currently 7, VF brands (besides others like North Face etc which are to be added soon).

    Selling established brands through the net is probably the least problematic as the consumers are aware of the prices , fits ,styles etc .All they need to know is the style and size they like and its easy to order through the net . It is particularly true for the Indian consumer, who is notorious for ‘hand feeling’ the products a number of times before purchasing.

    However, backup operations and the service support are critical for the success of the e-commerce project.
    The experience of VF Corp would come in handy for Arvind in this regard as they have been retailing online since a long time..

    However, it would be most interesting to see the day when Arvind does retail its own brands through the net and makes them a success…