Tag: denim exports

Egypt , Morocco and Tunisia are the African countries which have been prominent among the African continent in exporting apparel to EU due to their duty free status .  Each of these countries has done very well in the past but due to various reasons of their own had been not able to keep up the pace of exports – specially of denim apparel. Lets try to analyse if  they have improved their export status in this industry in some way.
In this report , we have

• Analysed the Denim Exports along with average price and growth of Morocco , Tunisia and Egypt towards EU for 2015-18 ( June’18)
• Segmented the total denim exports into Women & Men Denim and analysed the same for the aforesaid period .
• Comprehensive analysis of growth in the exports of all three countries along with the changes in the average price.

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1. Denim Export By Morocco To EU | 2015-2018

Morocco has been an important denim player in EU and has witnessed an encouraging growth figures in past few years however this year seems not well placed in terms of growth. The predicted growth is negative and is expected to be around –9.23% . It is the same country which had registered a massive growth of 30.5% in the year of 2016. In 2015, the total denim exports to EU were 10.13 Million Pcs which saw the highest growth of 30.50% in 2016 and reached upto 13.22 million pcs. In 2017, the export grew however the growth rate suffered and dropped down substantially at 0.83% only. In the 1st six months of 2018, the denim export is 6.05 million pcs which is expected to reach at 12.10 million pcs by the end of this year if the country keeps the same pace. The price graph has also seen a downward movement with prices falling about 1.07 Euro per piece in 3 years.

2. % Share Of Men & Women Denim In Total Exports To EU

Segregating the imports of total denim apparels into Men & Women, we drew the conclusion that over the tenure of 4 years, Morocco exported more Men’s denim in 2015 as compared to Women’s denim and the variance was close to 14% however post 2015, there were some more minor drop downs in the exports of Women’s Denim Pcs noticed. In the year 2015 , 2016 and 2017 , the export of women’s denim apparels were 43% , 39%and 40%  respectively against the export of men’s denim apparels which were 57%, 61% and 64%  respectively for the same corresponding years. The average price of women’s denim apparels remained lesser than men’s denim apparel during this period. Thus we can see more growth in women’s denim rather than men’s. Year 2018 will be the year of shift and if all went as per the pace of 1st six months of this year, Men’s denim will gain 3% share in the total denim exports and the same will be lost by Women’s denim which will cause shrink in the total share of women’s denim at 36% only in the total denim exports.

3. Average Price Of Men & Women Denim

4. Denim Export By Tunisia To EU | 2015-2018

In 2015 , the total denim exports to EU by Tunisia was 18.26 Million Pcs which saw a fairly reasonable growth of 4.93%  in 2016 and reached to 19.16 million pcs . In 2017 , the export tumbled at the decline rate of  -5.17%  . In the 1st six months of 2018 , the denim export stood at 9.87 million pcs which is expected to reach at 19.74 million pcs by the end of this year if the country keeps the same pace. The decline is expected to be turned into a growth rate which may reach upto 8.64% by the end of this year. The average price also seems to come down at it best as in the first half , the price has been reported at 17.30 Euro/Pc which is the lowest if we compare from the previous two years which were 17.67 and 17.46 Euro/Pcs . The trend in the price shows the country is becoming more competitive in price slowly .

5. % Share Of Men & Women Denim In Total Exports To EU

Segregating the imports of total denim apparels into Men & Women , we drew the conclusion that over the tenure of 4 years , Tunisia exported more men’s denim however the share has started shrinking post 2016 by 1% each year. In 2018 , the expected share for men’s denim is 64% and 36% for women’s denim.  Hence Tunisia is mainly a male garment exporter. When it comes to analyzing the price trend of both the categories , the price of men’s denim has been increasing over the years however women’s denim fell more than Euro 1 in past 4 years which could be a reason of increase in the exports of women’s denim in recent times .

6. Average Price Of Men & Women Denim

7. Denim Export By Egypt To EU | 2015-2018

Increasing returns , this is what Egyptian Denim Export is behaving when we talk about its export to EU for the period 2015-18 . In 2015 , the total denim exports to EU was 7.7 Million Pcs which saw the increase of 14.42 % in 2016 and reached upto 8.81 million pcs . In 2017 , the export again noticed a rise, however the growth rate was even better than 2016 and it was   15.89%  . In the 1st six months of 2018 , the denim export stood at 6 million pcs which is expected to reach upto 12 million pcs by the end of this year if the country keeps the same pace. The results seems beyond  expectations and Egypt is expected to have the growth rate of 17.53% by the end of 2018. One good this in this four years is that , the country has managed to be competitive in terms of price and we can see the trend of average price over the period of four years. In the beginning the price was 12.37 Euro/Pc which came to 11.21 Euro/Pc in 2016.  This shows that Egypt is now concentration more on value added denim and has average price almost same as Morocco and Tunisia. A few years back , Egypt was a low value supplier exporting low priced jeans. It seems to have climbed up the value chain.

8. % Share Of Men & Women Denim In Total Exports To EU

Segregating the imports of total denim apparels into Men & Women, we drew the conclusion that over the tenure of 4 years,Egypt has been a dominantly Women denim garment exporter . However as the time flew , the country shifted from women’s denim and increased their men’s jeans exports . In the year 2015 , the share of Men’s : Women’s Denim ratio was  41:59 however by the end of 2018 , it is being expected to reach at 52:48.

9. Comparison of Exports Made By Morocco , Tunisia and Egypt

Below are the summarized details of exports made by three countries from 2015 to 2018. On the whole, Tunisia ranks 1, Morocco 2 and Egypt is at 3. So far as the price is concerned, Egypt reported the lowest average price which is 10.53 Euro/Pc and not only the price , the country has reported the highest growth in terms of exports among three countries. Tunisia is exporting at the highest price of 17.93Euro/pc and Morocco’s average price stood at 11.72 Euro/Pc. If we check the growth trends, 2018 seems great for Egypt however Morocco may face tough time as its export is expected to decline substantially in 2018.

10. Comparison of Average Price Of Morocco , Tunisia and Egypt

10. Growth In Export From 2015 To 2018

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