The US market has not been very strong for the last few years. The last it saw a good ‘Denim ‘year was in 2013 when it imported over 500 million pcs of denim apparel. It continued to remain soft in 2015 without showing too much growth. We take a detailed look at this market and cover the following in this report:
|
S.No |
Particulars |
|
1 |
Table showing Imports of all denim apparels into USA from world ( 2012-15) |
|
2 |
Graph showing Imports of all denim apparels into USA from world ( 2012-15) |
|
3 |
Table showing Average price of imports of all denim apparels into USA from world (2012-15) |
|
4 |
Graph showing Average price of imports of all denim apparels into USA from world (2012-15) |
|
5 |
Table Showing Imports of Men’s Jeans into USA from world (2012-15) with average price of imports of Men’s Jeans into USA from world (2012-15) |
|
6 |
Graph Showing Imports of Men’s Jeans into USA from world (2012-15) |
|
7 |
Graph Showing average price of imports of Men’s Jeans into USA from world (2012-15) |
|
8 |
Table showing Imports of Women’s Jeans into USA from world (2012-15) with average price of Imports of Women’s Jeans in to USA from world (2012-15) |
|
9 |
Graph showing Imports of Women’s Jeans into USA from world (2012-15) |
|
10 |
Graph showing average price of Imports of Women’s Jeans in to USA from world (2012-15) |
|
11 |
Table showing top exporting countries to USA in the year 2015 with average price (US$/Pcs) |
|
12 |
Pie Chart showing top exporting countries to USA in the year 2015 |
|
13 |
Graph showing average price (US$/Pcs) of top exporting countries to USA in the year 2015 |
|
14 |
Table showing % change in the imports from the year 2014 to 2015 |
|
15 |
Table showing Top Exporting Continents of all denim apparels to USA in the year 2015 |
|
16 |
Pie Chart showing Top Exporting Continents of all denim apparels to USA in the year 2015 |
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If we look at the figures below, we will find that US market has actually declined marginally in terms of denim apparel imports. From 474 million pcs in 2014 it went down to 469 million pcs. These are figures that the denim market will not be too enthused about!
|
Year |
2012 |
2013 |
2014 |
2015 |
|
Pcs (million) |
493.77 |
515.03 |
474.06 |
469.98 |
The average price also seems be on declining trend which is probably a good sign for the market. In the year 2012 the average price was US$ 8.14 per pc while in 2015 it reduced to US$ 7.99 per pc. However, this can be termed as a marginal change over 2014.
|
Year |
2012 |
2013 |
2014 |
2015 |
|
Average Price (US$/pc) |
8.14 |
8.1 |
8.03 |
7.99 |
Men’s Jeans
In the year 2012 the imports of Men Jeans from the world to USA was 263.76 million Pcs with an average price of US$8.33 which reduced to US$8.16 with an import of 269.38 million pcs in 2013. In the year 2014 and 2015 the import figure saw a decline both in quantity as well as in average prices. In 2014 where import quantity was 256.24 million pcs, while in 2015 it reduced to 250.02 million pcs. So the actual imports of men’s jeans declined by over 3% since 2014 and over 7% since 2013.
|
Year |
2012 |
2013 |
2014 |
2015 |
|
Average Price (US$/pc) |
8.14 |
8.1 |
8.03 |
7.99 |
|
Year |
2012 |
2013 |
2014 |
2015 |
|
Average Price (US$/pc) |
8.33 |
8.16 |
8.15 |
8.1 |
Women’s Jeans
The import of women’s jeans also peaked out in 2013 when the country imported bout 245 million pcs. In 2014 the imports were 217 million pcs which was a whopping reduction of over 11%! 2015 however saw a marginal increase of about 1% – which cannot be said to be a very encouraging figure. The average price is almost stable from US$ 7.89 in 2014 to US$ 7.87 in 2015. The prices, we can say, are more or less stable sine 2012 – a sign that the country is able to manage to balance its import prices from around the world.
|
Year |
2012 |
2013 |
2014 |
2015 |
|
Pcs (million) |
230.01 |
245.65 |
217.82 |
219.96 |
|
Year |
2012 |
2013 |
2014 |
2015 |
|
Average Price (US$/pc) |
7.93 |
8.04 |
7.89 |
7.87 |
So far as the top exporting countries are concerned, China is still leading the charts with whopping 133.13 million pcs in 2015 while Mexico ranks second with 110.02 million pcs. China is able to give an average price of about US$ 7.52 while Mexico’s average price is US$8.74. However, considering that there is no import duty on imports of garments from Mexico (made with US fabrics); the price will come out more or less same. But China gives much more fashionable products to US than Mexico – which is focused on basics. Bangladesh ranks 3rd with the lowest average price per jeans which is merely US$6.53. Pakistan comes 4the with a total of about 21 million pcs and Vietnam is at 5th with total export quantity of 19.13 million pcs at an average price of US$8.48. It needs to be seen where the share of China will spill off once the country is not able to export as much it used to.
|
EXPORTING |
ALL DENIM APPAREL |
AVERAGE PRICE |
|
COUNTRY |
(MILLION PCS) |
(US$/PC) |
|
CHINA |
133.13 |
7.52 |
|
MEXICO |
110.02 |
8.74 |
|
BANGLADESH |
67.02 |
6.53 |
|
PAKISTAN |
21.86 |
8.1 |
|
VIETNAM |
19.13 |
8.48 |
|
EGYPT |
17.59 |
8.99 |
|
CAMBODIA |
15 |
7.82 |
|
INDONESIA |
13.62 |
7.94 |
% Change in the imports from the year 2014 to 2015
|
Exporting |
All Denim Apparels (2015) |
All Denim Apparels (2014) |
% Change |
|
Countries |
Million Pcs |
Million Pcs |
|
|
CHINA |
133.13 |
135.37 |
-1.68% |
|
MEXICO |
110.02 |
116.12 |
-5.54% |
|
BANGLADESH |
67.02 |
67.58 |
-0.84% |
|
PAKISTAN |
21.86 |
21.06 |
3.66% |
|
VIETNAM |
19.13 |
18.95 |
0.94% |
|
EGYPT |
17.59 |
18.66 |
-6.08% |
|
CAMBODIA |
15 |
15.29 |
-1.93% |
|
INDONESIA |
13.62 |
9.01 |
33.85% |
Exporting Regions :
There are many regions and blocs which can be studied as a group to analyse which region is more important for exporting denim to US. Some of the main regions are Latin America, Asean, Agoa , Cafta etc. We analyse the figures from these countries as below.
Latin America is the highest contributor in the total import to the USA with total import quantity of 135.91 million pcs followed by ASEAN, AGOA and CAFTA with 48.74, 22.27 and 20.7 million pcs. Latin America – the main component is Mexico which takes the lion’s share of its exports. Among ASEAN countries, Vietnam is very important. AGOA still remains a small quantity and has not evolved over time despite duty benefits.
|
EXPORTING REGION |
ALL DENIM APPAREL(million pcs) |
|
LATIN AMERICA |
135.91 |
|
ASEAN |
48.74 |
|
AGOA |
22.27 |
|
CAFTA |
20.7 |
On the whole, not a very good year for denim apparel imports for the US market. It is still sluggish but there are hopes that 2016 will be better.
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