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  • Denim News Snippets – Week 51

    Denim News Snippets – Week 51

    Continuing our weekly news snippets, here are some interesting ones for Week 51.

    AEO COMPLETES QUITE LOGISTICS ACQUISITION

    American Eagle

    Quiet Logistics has been bought by American Eagle Outfitters for a total of 360 million dollars. The deal was initially revealed in November, and it would give the fashion giant more control over its supply chain. In Boston, Chicago, Los Angeles, Dallas, St. Louis, and Jacksonville, the logistics company maintains a network of fulfillment facilities that use cutting-edge technologies, including robotics. Quiet Logistics, which will be an American Eagle wholly-owned subsidiary, will continue to operate independently. According to AEO, the network will support the retailer’s future expansion while also creating economies of scale as it expands its customers to include more brands and retailers looking for advanced logistical capabilities.

    “I am thrilled to officially welcome Quiet Logistics into the American Eagle Outfitters Inc. portfolio, cementing a collaborative partnership that has meaningfully contributed to our financial results over the past 18 months.” said Jay Schottenstein, executive chairman and CEO, American Eagle Outfitters. 

    INDITEX MAKES A €238 MILLION INVESTMENT IN THE NEW ZARA HEADQUARTERS

    Zara

    Zara has invested 238 million euros on a new headquarters within Inditex’s Arteixo complex, which will house the Zara sales and design teams. Construction on the new headquarters will begin in January, assuming all necessary approvals, and will take around two years. The new facilities are intended to reinforce the horizontal work dynamics among designers, patternmakers, and sales professionals, which are backed by creativity and articulated around open collaboration and communication. They are being designed with a focus on their lines, broad open spaces, energy efficiency, and sustainability credentials. The new five-story building (with two additional basement parking levels) will match the visual character of the nearby offices, which hold the zara.com operations.

    The new headquarter will be equipped with a next-generation facility management system that will ensure that all of its components work together in perfect harmony at all times, responding to changes in interior and outdoor temperatures and air quality. In the spirit of sustainability, the impact of the construction process will be reduced by employing technology during the design phase.

     M&S EXPANDS ITS SPORTSWEAR BRAND GOODMOVE AS ACTIVEWEAR SALES BOOST

    Goodmove

    With a new January campaign, Marks & Spencer has unveiled the SS22 range of its athletic brand Goodmove. New developments in the Goodmove line, which is endorsed by guest brand Speedo, include front-adjustable sports bras. The campaign will run throughout the whole month of January, with the goal of capturing customers’ health and wellness mindsets. M&S Family Matters data supports this, indicating that customers are contemplating significant lifestyle adjustments in early 2022. According to the survey, 64 percent of respondents want to take their health more seriously than previously, and 63 percent want to exercise more. Goodmove has evolved to be the company’s largest in-house brand, with 275 items in womenswear, menswear, and kidswear. Every year, the shop sells 1.6 million Goodmove goods, with activewear becoming a major focus.

    “Shaping the future of M&S clothing means continuing to maximise the strength of our own brand product: consistently focusing on everyday style & value, heroing product categories that matter most to our customers and developing our unique in-house brands. Goodmove is our biggest own brand, a credible competitor in the growing activewear market and a truly relevant offer for our customers. With health and wellness more important than ever for our customers, we’re starting 2022 with a bold campaign for Goodmove that highlights both the trusted value of the product and the important innovations within the range.” said Richard Price, MD M&S.

    H&M AND FOTOGRAFISKA JOINED FORCES TO PROMOTE TEXTILE SUSTAINABILITY

    H&M

    Sweden’s non-profit H&M Foundation and famed photography gallery Fotografiska have teamed together to inspire action in support of the UN’s Sustainable Development Goals through the power of visual communication. It will look at what a planet-friendly fashion sector may look like, as well as how to speed up the development of inclusive communities. The two-year project begins with Tobias Gremmler, a visual artist and multimedia pioneer, and his show The Changing Room at Fotografiska Stockholm. The artist leads Fotografiska’s guests on a trip to imagine a world where clothing may grow directly on human skin through a variety of imaginative notions in a scenographic media exhibition.

    In the 3D inspiration room ‘The Future is Here’, seven examples of planet-friendly solutions that may revolutionise the fashion industry are shown to further raise awareness about how innovation can drive transformation. According to a press release from H&M, this online tour allows anybody to learn more about these concepts from the comfort of their own home.

    PATAGONIA SHUTS THEIR STORES AND OFFICES FROM CHRISTMAS TILL NEW YEAR

    Patagonia

    Leading US outdoor apparel and gear company Patagonia has announced the shutdown of its shops, offices, and warehouses in the United States and Canada for the whole week of Christmas and New Year. While the goal is to give all of the company’s employees a much-needed vacation, the decision is remarkable since staff will apparently be paid time off during this time. While the website will remain online, shipments will be delayed until after the holiday week, according to the brand.

    Though it is uncertain how many funds Patagonia would lose by closing its shops, offices, and warehouses, the company earned 60% more sales in a December week in 2020 than it did in any of the previous 11 months. It was significantly greater for clothes businesses, at 85 percent and higher. At a time when Patagonia’s workers are struggling on a social and economic level, the action reaffirms the company’s concept that it doesn’t simply talk the talk when it comes to people and the environment; it always does the walk.

    EUROPEAN E-RETAILER ZALANDO ANNOUNCES A NEW MANAGEMENT BOARD

    Zalando

    Zalando has announced a new management board setup, which will take effect on March 1, 2022. David Schröder, the company’s chief financial officer, will take on the newly established job of chief operating officer (COO), which will be responsible for establishing and growing Zalando’s distinctive skills in order to support the company’s development. Dr Sandra Dembeck has been named new chief financial officer (CFO) by the Zalando supervisory board, and she will be in charge of the finance and group governance teams. According to a press release, the changes align the setup with Zalando’s future needs in furthering its strategic agenda of being the Starting Point for Fashion and growing the business to more than €30 billion in Gross Merchandise Volume by 2025, as laid out at its Capital Market Days in 2019 and 2021.

    Zalando is continuing to focus on three strategic dimensions: expanding its active customer base and enhancing customer connections, accelerating the shift to a platform business, and developing a sustainable platform with a net-positive impact on people and the environment.

  • Denim News Snippets – Week 50

    Denim News Snippets – Week 50

    Continuing our weekly news snippets, here are some interesting ones for Week 50.

    COTTON PRODUCTION LIKELY TO GROW OVER 350 LAKH BALES, AS PER INDIAN COTTON FEDERATION

    cotton

    The Indian Cotton Federation (ICF) predicts that India’s cotton production would exceed 350 lakh bales during the cotton season 2021-22 (October to September). According to J.Thulasidharan, President, ICF , the rise in the minimum support price (MSP) has encouraged farmers and helped preserve the area under cotton. It has also encouraged farmers to implement improved crop management methods. Simultaneously, demand for exports was strong as well. At the Federation’s annual meeting, the office-bearers elected new officers, including  J. Thulasidharan (President), P. Natraj and Adhitya Krishna Pathy (Vice-Presidents), and Nishant Asher (Secretary).

    J. Thulasidharan also emphasised the need of addressing concerns such as fibre quality, correct grading, improved seed, and measures to achieve higher output. He went on to say that the next revolution will only come through increased yield. With the appropriate measures, Indian farmers may achieve a 1,000 kg output, which should be a priority for all stakeholders.

    LEE JEANS LAUNCHES THEIR NEW VIRTUAL STORE

    Lee

    Lee Jeans has unveiled its first virtual store, allowing buyers to visit its Europe flagship in Antwerp and learn more about the brand’s ‘For A World That Works’ (FWTW) sustainability initiative. Consumers may browse an interactive three-dimensional retail area, exploring things in a store setting before effortlessly adding purchases to their purchasing basket, in the virtual store. The goal of digital shopping is to offer a real-world experience without the stress that often comes with in-person purchasing. The immersive experience also allows Lee to highlight its FWTW sustainability platform through a series of interactive buttons and movies that highlight innovations and activities geared to lessen the effect on people and the environment.

    The virtual store’s navigation has been developed to allow consumers to come in from the street, enter the store, and browse products such as men’s and women’s clothing, as well as the exclusive Lee 101 collection. The virtual store is accessible via the Lee Jeans’ website and social media platforms.

    PVH AND ECOVATIVE COLLABORATE ON A SUSTAINABLE FASHION COOPERATIVE

    Ecovative

    Ecovative has formed an international sustainable fashion cooperative with Bestseller and PVH Corp.  Both Bestseller and PVH Corp. will get first access to Ecovative’s mycelium technologies and will collaborate with the company on the development of mycelium materials for goods and consumer applications. Ecovative has been generating mycelium for a variety of partners across the world, and will offer ForagerT Hides, an alternative leather material, in 2021.

    Ecovative’s mycelium produces a ready-to-finish product that is free of plastic scrims and petroleum-based coatings. It is totally comprised of bio-based materials. Designers from Bestseller and PVH Corp., as well as Ecovative’s engineers, will collaborate with Fashion for Good Cooperative members to create, build, and test a research and development plan. Together, the cooperative will develop mycelium materials for the consumer market. “Working directly with fashion brands and tanneries, we make beautiful, high-performing and sustainable materials without harming animals or the planet,” said Gavin McIntyre, Ecovative co-founder and chief business officer.

    PATAGONIA TO DONATE PROCEEDS FROM BLACK FRIDAY SALES FOR THE PLANET

    Patagonia

    US-based clothing brand, Patagonia, received an amazing $10 million in Black Friday sales, five above its own expectations, and will donate every penny to help save the environment as pledged. The high-end outdoor apparel and gear retailer revealed the record-breaking haul, stating that its customers’ “enormous passion” for the environment will benefit hundreds of grassroots environmental organizations worldwide. According to corporate spokeswoman Corley Kenna, the idea for the “fundraiser for the world” originated during an internal brainstorming gathering following the U.S. presidential election. Patagonia was looking for a means to raise awareness about the importance of the environment and climate change.

    According to a press release, the funds earned via Patagonia’s Black Friday campaign will benefit grassroots environmental groups, many of which are small, underfunded, and off the radar, who are “working on the front lines to safeguard our air, water, and land for future generations.”

    FOREVER 21 ENTERS METAVERSE WITH ROBLOX TO CREATE VIRTUAL FASHION STORES

    Forever 21

    Forever 21 collaborated with Roblox to create a digital experience. Users will be able to develop, own, and operate their own own business within the game, dubbed the Forever 21 Shop City. Clothing and accessories from Forever 21 will be available for purchase. As players strive to become the top store in the experience, they may hire non-player characters as employees. The experience is a community-focused game that will be accompanied by a number of partnerships. Roblox users @Builder Boy, @Beeism, @OceanOrbsRBX, and @JazzyX3 have collaborated to design an unique apparel collection for Forever 21 Shop City.

    The shop will also have stores developed specifically by influencers such as KrystinPlays, Shaylo, and the Sopo Squad. Builders can choose and swap their locations anywhere in the game, perform tasks like stocking inventory and assisting customers, customise the interior, obtain merchandise that Forever 21 has released in its physical stores, and use architectural themes like cottage core and cyber punk for their stores. Obstacle courses, entertainment, a food court, and a yellow carpet will be available in Forever 21 Shop City’s four themed districts.

    MARKS & SPENCER APPOINTS DIGITAL PRODUCT CHIEF TO BOOST ITS OMNICHANNEL OPERATIONS

    Marks & Spencers

    Krista Nordlund, Marks & Spencer’s first chief digital product officer, has been appointed to strengthen the company’s digital capabilities. Nordlund is presently the chief product officer of RentPath, a digital rental marketplace in the United States that she joined in 2016. Her CV also includes posts at consumer-facing companies such as USA Today, Expedia, and US Airways. She will join M&S in January and will be responsible for developing improvements to the company’s app and website in order to improve the consumer experience across all digital touchpoints.

    M&S has been undergoing a digital transition in recent years, with the goal of putting digital first rather than just seeing it as an extension of its physical operations. According to the company, this concentration has resulted in tremendous digital growth, as indicated by a 50% rise in app users by 2021. It currently has 14 million members in its redesigned Sparks loyalty programme.

    “It’s a great time to be joining M&S as increasing numbers turn to online shopping and the business builds its omnichannel offering. I see a huge opportunity to support the next phase of our transformation by taking the digital experiences we offer customers to the next level.” said Nordlund on her appointment.

  • Denim News Snippets – Week 43

    Denim News Snippets – Week 43

    Continuing our weekly news snippets, here are some interesting ones for Week 43

    Pangaia launches a climate-positive space inside the Galeries Lafayette in Paris

    In collaboration with Galeries Lafayette, ethical apparel brand Pangaia has unveiled its first physical shopping experience in France. The label has created an interactive environment inspired by its dedication to ‘high tech naturalism’ for the temporary show at the premium department store in Paris. The label collaborated with Galeries Lafayette to develop a climate-friendly ambiance, minimizing the space’s carbon footprint.

    The circular disciplined store, designed as a translation of Pangaia’s story, aims to inform visitors of the brand’s material advancements. A peppermint garden greets visitors as they approach the venue, referencing the label’s unique Pprmint technology, which uses natural peppermint oil in fabric fiber to keep apparel fresher for longer. Other innovations emphasized in the experience include C-fibre, a combination of eucalyptus pulp and seaweed that forms an alternative to cotton, and Flwrdwn, a natural, dried wildflower-based alternative to synthetic and animal down. Pangaia has handpicked a range of merchandise that it feels illustrates its most substantial approach, innovation via science, for part of the store-in-store experience. Furthermore, Pangaia and Galeries Lafayette will give 2% of the pop-net-up’s sales to the Bee The Change initiative. Furthermore, the environmentally friendly display is closely aligned with Galeries Lafayette’s ‘Go For Good’ programme, which is oriented on the availability of ethical fashion.

    As global demand for CmiA cotton surges, more partners join

    Cotton made in Africa (CmiA) has been joined by BRAX from Germany, Jolo Fashion Group from the Netherlands, and Shinsegae International from South Korea. They want to promote sustainable agriculture, safeguard the environment, and enhance the working and living circumstances of small-scale farmers and their families, which number approximately 1 million people. CmiA represents a socially and ecologically responsible foundation for the global textile chain as one of the world’s leading efforts for sustainably grown cotton in Africa. It humanizes the small-scale farmers who are the foundation of the fashion industry.

    CmiA cotton has a much lower ecological impact than the global average, according to the most recent study data. CmiA cotton contributes less to climate change since its greenhouse gas emissions are 13% lower than the global average for cotton agriculture. Small-scale farmers gain from agricultural and business training, which allows them to increase yields and enhance cultivation practices. CmiA actively campaigns for topics such as healthcare, respect for children’s rights, and equal rights for men and women in addition to sustainable cotton production. This has a direct impact on raising awareness of social concerns in village communities. Factory employees at ginneries, which separate cotton seeds from fibers by machine, benefit from better working conditions. The CmiA label allows consumers to identify certain items. According to the release, each purchase signifies a direct investment in improving living circumstances and conserving the environment.

    Arvind’s sales soared by 62% in the second quarter as demand rises

    Arvind Limited, one of India’s leading textile firms that also retails apparel, reported a 62% increase in revenue to 2,115 crores in the second quarter (Q2) of FY22, compared to 1,305 crores in the same time the previous year. Profit for the quarter ending September 30, 2021, increased to 70 crores (Q2 FY21: 1 crore). EBIDTA (earnings before interest, taxes, depreciation, and amortization) climbed by 74% to 212 crores (122 crores) in the second quarter.

    Fabric shipments rebounded quickly and reached pre-covid levels in the reported quarter, while sarment volumes improved progressively, according to the business. In Q2 FY22, sales from the textile industry increased to 1,711 crores (1,017 crores), with denim volumes hitting 25 million meters and contributing 552 crores (335 crores), and wovens reaching 31 million meters and sales of 604 crores (288 crores).

    Likewise, owing to high demand across all areas – human protection, industrial belts and filters, and composites – sales of advanced materials increased by 60% to 297 crores (186 crores). Arvind Fashion’s forecast for the approaching quarter is that international clients have already pre-ordered for summer 22 and companies continue to show high momentum, while the local market is expected to remain robust following festival spending. Sales are expected to increase by 40% in the third quarter over FY21, and by 4% to 5% sequentially, according to the textile producer.

    H&M unveils an animal-friendly apparel collection that is certified by PETA

    After seeking consent from the animal rights group People for the Ethical Treatment of Animals (PETA), the Swedish fast-fashion store H&M will launch an animal-friendly clothing line in November. Flwrdwn, a wildflower-based substitute for animal down, and Vegea, a plant-based alternative for oil-based and animal-derived leathers, are among the fabrics and mechanisms featured in the ‘Co-Exist Story’ collection, which includes womenswear, menswear, and kidswear.

    Dramatic volumes, ’90s-inspired partywear, and utilitarian outerwear are included in the womenswear and menswear collections, which are designed for “a modern city person who wanders between late-night partying and early-morning hikes.” An enormous recycled polyester faux fur coat, a one-shouldered knitted dress with a bold fringed hem in an Econyl mix, and vegan leather trousers with a complementing jacket vest for women are among the collection’s key components. For men, there’s a graffiti-print recycled nylon oversized anorak, puffer shorts, and water-resistant pants. The ‘Co-Exist Story’ collection is the third in H&M’s Innovation Stories series, which started in early 2021 intending to highlight more sustainable products, materials, and designs. The H&M ‘Co-Exist Story’ collection will be available globally on hm.com and in select stores starting November 4th.

  • Denim News Snippets – Week 32

    Denim News Snippets – Week 32

    Continuing our weekly news snippets, here are some interesting ones for Week 32.

    Abercrombie & Fitch Debuts Footwear, Exclusive Partnership with Zappos

    Abercrombie & Fitch is capitalizing on its booming women’s apparel category with a new partnership with the online shoe and clothing platform Zappos. On Thursday, the specialty retailer announced that Zappos will be its exclusive U.S. e-commerce partner, making its popular pieces more accessible than ever and introducing its first-ever collection of women’s footwear only available on Zappos. Customers can now shop Zappos for Abercrombie & Fitch favorites, including Abercrombie’s high-quality, size-inclusive denim and essential tops for adults and kids. Through this partnership, which is the first of its kind in the U.S. for Abercrombie & Fitch, the two brands also teamed up to create an exclusive footwear capsule available only on Zappos.com and Abercrombie.com, featuring a wide range of sizes and designed to perfectly style with Abercrombie & Fitch denim fits. The denim fits featured on Zappos range from size 23-37 (including Abercrombie’s signature Curve Love collection with built-in stretch that works for curves – not the other way around), and feature three lengths per style: regular, long, and short.

    Kontoor Brands’ Online and U.S. Wholesale Businesses Spurs Revenues


    Kontoor Brands forges ahead to capture an audience that is shopping online for denim casuals during the ongoing COVID-19 pandemic. The North Carolina-based denim company and the parent to the Wrangler and Lee brands, has devised a recovery strategy during the pandemic that has continued to boost revenues, according to its Q2 2021 earnings release Thursday morning.

    The company reported revenues of $491 million for the quarter that ended July 3, a 41% increase from last year. Its Wrangler and Lee brands both saw significant revenue growth from this time last year as  Wrangler’s global revenues of $311 million were a 24% increase, while Lee’s $176 million global revenues were a 105% rise, the company said. The company’s performance, which is attributed to continuing improvements in its online and U.S. wholesale businesses, has led to another revision of fiscal 2021 guidance. The company now expects adjusted EPS to be between $3.90 and $4.00, higher than the $3.70 to $3.80 range it had previously projected after the first quarter. Its board also approved a $200 million share repurchase program, according to the company.

    Cone Denim to render Verified Fabric Details Via Higg MSI

    Cone Denim just took a major step in its journey to total transparency by announcing a new offering that makes it easier for its customers to determine the environmental impact of its products. Using the Higg Materials Sustainability Index (MSI), customers can now access Life Cycle Assessment and comparison data for details on specific materials used in Cone Denim fabrics. The mill developed custom materials in the MSI tool for its full Spring/Summer 2022 fabric collection and is among the first to offer this type of accessible, verified transparency to its customers. The Higg MSI is a resource used by sustainability analysts, designers, and product developers to determine the sustainability of materials used in garment and footwear design, and is considered one of the most comprehensive tools for making informed materials choices. Cone Denim is a longtime champion of the Higg MSI as well as other tools in the Higg Index product suite. The new functionality is one part of the denim mill’s ongoing commitment to using more sustainable materials.

    Denim brand Noisy May offers new jeans with a lifetime guarantee

    Noisy May presents its first pair of jeans with a lifetime guarantee. The Danish label commits that should its R.A.R.E. jeans ever become faulty it assures to repair, replace or refund them. As the name suggests, R.A.R.E. jeans (an acronym for Remarkably Advanced Responsible Essentials) are unique and produced by Noisy May in a limited edition only. Each pair of the 300 exclusive pieces is individually numbered and certified by the brand. The jeans combine low-impact production methods with more sustainable materials and recycled tags. They are based on the popular relaxed Isabel fit with tapered legs and a flattering, normal waist. Using a timeless ‘mom’ fit will work season after season, thus expanding the life of the product further.“In every design process, Noisy May strives to be more sustainable, step by carefully planned step. The R.A.R.E. jeans are no exception. Using advanced manufacturing technologies, the R.A.R.E. jeans combine a heavy 100% organic cotton with sustainable thread and reusable metal rivets and trims,” says Noisy May in a press release.