 The seventh edition of the Denim by Premiere Vision will be held in Paris at Halle Freyssinet on Dec 1st and 2nd , 2010. with about 69 exhibitors exhibiting their denim related products. It is about the similar size as the June edition but larger than the December edition .
Apart from the products from the exhibitors, there will be some interesting areas to visit in the show . Blue Garden: A garden… out of the blue at Bossa stand. An interaction of sunlight (lasers), water and plants (indigo dyes) – almost like nature intended. The project is the brainchild of the Turkish denim mill Bossa, Italian design consultants Meidea, and Itaclab, a centre of expertise noted for its innovation and research into washing techniques. Invista – Blue Tonic Bar Here is a list of all exhibitors (with their website links) for ready reference !
Here is the address of the venue : Halle Freyssinet |
Tag: Denim Shows
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Denim By Premier Vision : Dec 1st and 2nd, 2010
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Bread and Butter Berlin (BBB) July 7th – 9th 2010 – A Review Of Denim Trends
This is a guest post by Rik Vanniewenbourgh
The Bread and Butter this season was an extravagant party with lot of enthusiasm and energy showing up in the show . The video below catches some of this energy from the party.
First impressions from the Bread and Butter
Some of the key denim trends at the show were :
Vintage Denim
A lot of attention towards vintage denim came from brands like Levi’s / Wrangler / G- Star / Tommy Hilfiger etc.
ADRIANO GOLDSMIED with his name already well know in the World as designer (design jeans) had a very good collection which shows how you need to make and present vintage denim!!!!
Retro and Vintage IS IN…….Color Trend
Trend is towards more and more dark colors.
Style Pattern
Jeggings for women is an increasingly popular trend with small special designs and smaller legs .
Fabric Trends
Slubs are disappearing towards more even qualities . But the fabrics are slightly shiny (achieved with hot calendering and under pressure) .
Garment Washing Trends
Trend is more towards unwashed or slightly rinsed washes.
A Note On Turkish participation
Turkish brands have paid much attention to the fair and there were many people on the fair , including brands like MAVI / CROSS etc.
Turkey is very important for Europe as supplier and it reflected in the fair. The reasons for this importance are :
-short lead time
-price / quality is excellent
-quality is good and consistent and trust full
-small orders possible to get from Turkey
-already years experience and regards communication excellent with their
customers and are very open.
Here are some very cool visuals from the show .
 
And here is slideshow for the visuals from the show .
Bread and butter july 7th to 9th 2010View more presentations from Denimsandjeans.com.
This is a guest post by Rik Vanniewenborgh who has over 30 years experience in Denim Industry. He has worked over 25 years in the VF Corporation(Belgium) in various capacities (including quality control). This post is from his recent visit to the BBB Berlin Jeans Fair.Contact him on email here
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Premium Denim Rules At Las Vegas Project Show
At the Las Vegas Project Show last week, premium denim turned out to be hot favourite.. And the lines of crowds that could be seen were not in the buffet line but were of apparel buyers trying to place orders for jeans.
"Walking the show, denim as a category was the busiest category. And True Religion was by far the busiest," said Needham & Co. analyst Christine Chan.
At rival denim brand, Citizens of Humanity, orders logged on the first day of the show were double those of a year ago, said Chief Operating Officer Gary Freedman.
As per NPD Group – the research firm - the premium denim market is valued at around $1.32 billion and grew 5% in the 12 months ending June 2009..
The premium denim brands continue to attract investor interest because the category still enjoys high margins. One of the premium denim brands to have registered super growth this year is True Religion – its stock has grown over 77% this year !However, though this Reuters Report generalizes the state of premium brands, the Super Premium Brand category has suffered some setbacks in the first half of this year and many brands have lost their sales . But on the whole, the denim sentiment is positive and it portends well for both the basic and premium denim categories.
Also, check out here a list of Summer 2009 Brands by Project Show..
