Tag: fashion

  • Mount Of Unsold Clothing In The Chilean Desert- Fast Fashion Leftovers

    Mount Of Unsold Clothing In The Chilean Desert- Fast Fashion Leftovers

    Fast fashion is amongst the most polluting industries on the planet. While child labor and human rights problems in textile manufacturers are well-known, the damage to the environment produced by these industries is rarely discussed. A recent report from BBC brought out the damage caused to the Chilean desert by these leftover fast fashion clothes. See the video here :

    Images have surfaced of unending heaps of clothing strewn throughout Chile’s Atacama desert, an unusual sight in the world’s driest desert and a direct outcome of the fashion industry’s global consumption.

    Clothes created in Bangladesh and China are often shipped to the United States and Europe, and if not purchased, are shipped to Chile’s Iquique port, where they are sold to other Latin American countries. However, not all are sold, and each year 39,000 tonnes are dumped on the desert.

    Clothing “arrives from all over the world,” according to Alex Carreno, a former employee of the Iquique port’s import area. When the cargoes can’t be resold across Latin America, most of the garments are discarded, according to Carreno. Because no one pays the requisite tariffs to take it away, ‘anything is not sold to Santiago or transported to other countries remains in the free zone.’

    “The problem is that the clothing is not biodegradable and has chemical products, so it is not accepted in the municipal landfills,” said Franklin Zepeda, the creator of EcoFibra, a startup that tries to produce insulation panels out of recycled clothes. Since 2018, Zepeda’s company has used textile waste to make thermal and acoustic building insulators, and he told the AFP (Agence France-Presse)  that he wants to “stop being the issue and start being the solution.”

    Clothing manufacturing has risen in the last two decades, according to a UN assessment, and the sector is “responsible for 20% of overall water waste on a worldwide basis.” The production of a single pair of jeans has been traditionally thought to use 7,500 gallons of water – though in recent years there have been efforts to reduce that . But to change the whole supply chain is not such an easy game !

    According to the researchers, apparel and footwear manufacture accounts for 8% to 10% of global carbon emissions, and every second, a quantity of textiles equivalent to a garbage truck is buried or burnt.

    Non-burned clothing can take up to 200 years to biodegrade, harming the environment by releasing chemicals into the air and subterranean waterways.

    While fast fashion is inexpensive, it is very damaging to the environment.

    For one thing, according to the United Nations, the fashion business contributes for 8 to 10% of global carbon emissions. In 2018, it was discovered that the fashion sector uses more energy than the aviation and shipping industries combined. Every second, the equivalent of a trash truck’s worth of clothing is burnt and dumped, according to researchers.

    And the rate at which people buy clothes in the twenty-first century does not appear to have slowed. Clothing manufacturing quadrupled between 2004 and 2019, according to figures from the Ellen McArthur Foundation, a UK-based think tank and circular-economy organization.We have also seen how after a low of 2020, the consumers jumped back to purchase clothing in 2021 – belying expectations that more responsible consumer purchase patterns might set in.

    It’s time to take a look at how we feel about fast fashion. The problem with boycotting fast fashion is that it unfairly burdens the typical customer financially and morally. Not everyone has the financial means to shop ethically since it might be costly.

    It’s really the influencers with the never-ending clothes hauls, the mentality of never wearing the same thing twice, and the desire to buy a completely new outfit for every occasion and then leave it gathering dust in your closet.

    Fast fashion promotion has persuaded us that we need new clothes on a regular basis in order to remain current, beautiful, and confident. Why are we allowing this to happen?

    There are many ways to combat the industry for those of us who have the luxury of choosing where we shop, whether it’s buying one good quality winter jacket instead of ten cheap disposable ones, supporting small businesses over large fashion chains, or acquiring knowledge to up-cycle some of the items of clothing we already own. Mindfulness is crucial.

    Chile, the richest country in South America, is notorious for its residents’ ravenous consumption. World is changing, according to Rosario Hevia, who founded a boutique to recycle children’s clothes before creating Ecocitex in 2019, a firm that makes yarn from waste fabrics and worn-out apparel. Neither water nor chemicals are used in the procedure.

    She also added, “For many years we consumed, and no one seemed to care that more and more textile waste was being generated.” “But now, people are starting to question themselves.”

  • What is Metaverse And Why Is It Important For The Fashion Industry

    What is Metaverse And Why Is It Important For The Fashion Industry

    Have you ever imagined yourself fulfilling your weird fantasy for real? Let’s say, riding a monster truck in the sand dunes of the great Sahara desert right after watching ‘Mad Max: Fury Road’ on your couch with some fries and coke. Well, the metaverse is something that can let you ride your own customized monster truck wherever you like!
    Metaverse is the future of Virtual Reality.

    A 3D virtual world, where a person can do things beyond a common man’s imagination, with the help of this advanced technology. ‘Hey, let’s go play football in front of Eiffel Tower’ or ‘See you on Mount Everest in five’ is what you may hear from the conversation of high school kids in near future. Metaverse is a technology that offers a virtual reality world, for social connection, where anyone can do anything which may or may not be practical in real life. Users will have their customized avatars in Metaverse and they will be able to shop, travel the world, play games, socialize with people and so much more through this technology.

    REBIRTH OF VIRTUAL REALITY:METAVERSE

    metaverse

    The 1992 science fiction novel â€˜Snow Crash’ gives the origin of the term Metaverse as ‘meta’ and ‘universe’. Various virtual reality platforms have been developed to date which also includes the â€˜Facebook Horizon’ launched in 2019. As Facebook was renamed ‘Meta Platforms’, the company now focuses on developing metaverse. It is said to be a mix of augmented reality and virtual reality also called extended reality (XR).

    Now, Virtual Reality offers a wide range of video games and has a big segment of fans who spend a lot of time and real money on these video games. Yes, you read it right. People spend real money in these games to buy stuff like a premium membership or pass, accessories and clothing (‘skins’ in-game language), weapons in action games and so much more. Similarly, when it comes to socializing, one would definitely spend money to buy skins for their avatar in Metaverse. 

    FASHION BRANDS & GEN Z

    For the past two years, the world has seen pandemics and lockdowns everywhere, resulting in people spending more time online. People have become so comfortable working from home online that they do not want to sit back in office chairs anymore even if the pandemic is over. Not only for work but people are now accustomed to doing shopping, socializing, and every possible thing online. Here is where the brands, especially the fashion brands have decided to walk along with Gen Z. Since Gen Z are the people accustomed to spending time and money online mostly, the big companies decided to sell products in virtual reality as well.

    FASHION

    WHAT’S THERE FOR FASHION BRANDS?

    For a better understanding, here’s an example. You want to click a picture of yourself to post on social media wearing some cool shoes or maybe a sophisticated jacket. Here’s the deal. You get to wear Gucci shoes of bright neon color just to click that perfect picture! How does that sound? Gucci digital sneakers can be worn for taking clicks, using augmented reality offered by the Gucci app. Similarly, Chanel’s lip scanner technology is a way to select the perfect lip color for all the ladies out there, using augmented reality from the comfort of your couch. 

    FASHION

    ‘Balenciaga’ notably worked with the video game Fortnite to design a series of “skins” for the game’s characters and released their Fall 2021 collection through a gaming app. But, the question is, why would people spend hard-earned money on stuff which cannot be used in reality? 

    WHAT’S IN IT FOR FASHION INDUSTRY?

    Firstly, it’s an attractive technology that everyone wants to use and experience. Second, the technology is offering more than imagined. With the fashion brands using virtual reality technology, the market is not just being opened and spread through video game lovers. It’s a lot more than that. Facebook, now Meta platforms has always been an efficient way and very much at the top of social networking sites. Since Metaverse is now focused on socializing in every possible way, be that simple shopping or a boss wanting to have a round table conference, it is opening gates to the potential beyond countable ideas.

    metaverse

    Coming back to the question- why would people spend hard-earned money on stuff which cannot be used in reality? Well, the answer is simple. When people are spending most of their time online, they would want their avatars to look good with the latest skins and accessories, like they do in real life.

    But how does the fashion industry has benefit from this? When fashion brands offer digitally designed clothes and accessories, they save a lot of manufacturing costs. No raw materials, no labor cost, no machinery or production expenditure, not even the shipment. The only cost they would be spending is on the graphic designer to digitally design their products. Didn’t see that coming? That is the future of fashion brands with AR and VR!

    fashion industry

    Digital fashion is already in the spotlight and growing steadily. There are endless possibilities in the metaverse. People are enjoying the virtual reality fitting rooms from the comfort of their homes. They are enjoying how they can just swipe and change the color of the outfit tried in a second.

    In the future years, the metaverse, which brings together new era ideas like artificial intelligence, blockchain, machine learning, cryptocurrency, and NFT (non-fungible token), is predicted to grow in popularity. While this platform propels the digital world forward and introduces new production and consumption processes, it is expected that shifting perceptions of reality and requirements will accelerate the fashion industry’s transition at the same time.