
The market for denim is bit volatile in EU and the demand and supply trends show some changes over the years. However, does this scenario apply to French Republic ? The following is a detailed analysis on the total exports, imports of this market which also helps in bringing out the consumption of jeans both for Men and Women in the FRENCH REPUBLIC market .We had done the analysis for the UK and German markets in the last reports and this time we are covering the FRENCH REPUBLIC market. French Republic is again an important country in the EU with a population of over 64.64 million and a per capita income of about $44,375 with a world ranking of 25 but still lower than UK. Let’s have a look at some vital figures from the FRENCH REPUBLIC market to get the understanding about the denim market which includes the followings:
1. Table of imports of jeans into French Market from 2010 to 2014 from within EU and respective share of important countries from EU in French market. 2 tables and 3 graphs.
2. Imports of Jeans from EU28 into French Market and their prices from different exporting countries.
3. Table of imports of jeans into French Market from 2010 to 2014 from around the world – table and graph.
4. Table for % share of French market of EU28 v. ‘Rest of the world’ with a graph.
5. Table of % share of exporting countries in the market of French Republic 2010-2014
6. Table of % share of exports from and outside the EU 2010-2014
7. Table for exports of jeans out of French Market into EU countries 2010-2014
8. Table for exports of jeans to rest of the world 2010-2014
9. Net consumption of jeans in French Republic 2010-2014
10. Per capita consumption of jeans in French Market 2010 v. 2014
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EU28 COUNTRIES
France gets imported jeans not only from around the world but also from within the EU. Let’s begin by starting to have an analysis of the figures for imports of jeans into French Republic from within EU. In the table below, we can observe that French Republic imported about 25 million pcs of jeans from countries within EU – highest among them being from Belgium. Other important countries are Spain, Italy, Netherland and Ireland etc. However, it needs to be remembered that these jeans could have been the ones that are re-distributed after importing from other countries or a part of them having been produced in EU. It’s interesting to note that the total jeans imported from within EU have increased from 23 million pcs to over 25 million pcs.
Import of Jeans from within EU to France | 2010-2014
|
Country
|
2010
|
2011
|
2012
|
2013
|
2014
|
% of 2014
|
|
Spain (ES)
|
4.70
|
4.97
|
5.87
|
5.67
|
6.11
|
23.65%
|
|
Netherlands (NL)
|
1.14
|
1.50
|
1.90
|
2.06
|
2.38
|
9.21%
|
|
Italy (IT)
|
3.22
|
2.88
|
2.56
|
2.40
|
2.33
|
9.02%
|
|
Austria (AT)
|
0.02
|
0.02
|
0.14
|
0.07
|
0.06
|
0.23%
|
|
United Kingdom(GB)
|
2.11
|
1.60
|
1.47
|
1.53
|
1.97
|
7.63%
|
|
Sweden (SE)
|
0.02
|
0.04
|
0.04
|
0.05
|
0.06
|
0.23%
|
|
Belgium (BE)
|
11.30
|
12.01
|
10.6
|
12.6
|
10.3
|
40.34%
|
|
Czech Republic (CZ)
|
0.50
|
0.49
|
0.48
|
0.47
|
0.44
|
1.70%
|
|
Denmark (DK)
|
0.47
|
0.52
|
0.63
|
0.64
|
0.72
|
2.78%
|
|
Ireland (IE)
|
0.005
|
0.03
|
0.00237
|
0.04
|
1.02
|
3.95%
|
|
Portugal (PT)
|
0.065
|
0.06
|
0.15
|
0.14
|
0.12
|
0.46%
|
|
Others
|
0.098
|
0.08
|
0.21
|
0.11
|
0.27
|
1.04%
|
|
Total
|
23.65
|
24.2
|
24.05
|
25.78
|
25.83
|
100.00%
|
From the above analysis, it can be easily derived that Belgium holds 40% share followed by Spain with 23% share in the import. One more thing that is very eye catching that the import quantities of Belgium has reduced from 12.6 million pcs to 10.3 million pcs within one year of gap while quantities imported from Spain have been showing increasing trend so far.The table below shows the average price of jeans imported into French Market from EU countries. The average price of import in 2014 for individual countries is given along with. The table and the graph below show the details of prices from important EU countries. Czech Republic is the most expensive while Ireland is the cheapest one.
|
Imports of Jeans Into French Market from Within EU -2014
|
|
Country
|
Qty (million pcs)
|
Price (Euro/pc)
|
|
Spain (ES)
|
6.11
|
11.98
|
|
Netherlands (NL)
|
2.38
|
19.26
|
|
Italy (IT)
|
2.33
|
27.64
|
|
Austria (AT)
|
0.06
|
18.52
|
|
United Kingdom(GB)
|
1.97
|
17.87
|
|
Sweden (SE)
|
0.06
|
26.78
|
|
Belgium (BE)
|
10.3
|
10.32
|
|
Czech Republic (CZ)
|
0.44
|
28.88
|
|
Denmark (DK)
|
0.72
|
13.33
|
|
Ireland (IE)
|
1.02
|
5.11
|
|
Portugal (PT)
|
0.12
|
25.93
|
|
Others
|
0.27
|
|
| % share of French Jeans Market held by EU Countries 2014 |

WORLD
Without looking at the picture of imports of Jeans from around the world, we cannot have the true picture of what is happening in the French market. Bangladesh holds the largest share of 32.35% of French market in 2014 whereas China and Pakistan come next with 31.14% and 15.67% share. The total quantity imported in 2014 was about 54.64 million pcs whereas in 2010 it was about 53.40 million pieces showing a negative growth in 5 years. Not a good portent for the industry !
|
Rest of the World | Imports of Jeans in French Market 2010-2014
|
|
Country
|
2010
|
2011
|
2012
|
2013
|
2014
|
% of 2014
|
|
Bangladesh
|
13.15
|
12.92
|
11.45
|
15.25
|
17.68
|
32.35%
|
|
China
|
22.68
|
23.56
|
19.63
|
17.08
|
17.02
|
31.14%
|
|
Pakistan
|
6.95
|
6.26
|
6.08
|
6.23
|
8.56
|
15.67%
|
|
Morocco
|
4.34
|
2.96
|
2.88
|
3.00
|
3.03
|
5.55%
|
|
Tunisia
|
1.75
|
1.95
|
2.24
|
2.89
|
2.90
|
5.30%
|
|
Turkey
|
1.41
|
1.71
|
2.09
|
2.24
|
2.60
|
4.76%
|
|
Cambodia
|
0.01
|
0.01
|
0.42
|
0.34
|
1.38
|
2.53%
|
|
Madagascar
|
0.40
|
0.47
|
0.29
|
0.33
|
0.40
|
0.74%
|
|
India
|
0.33
|
0.32
|
0.27
|
0.28
|
0.29
|
0.53%
|
|
Sub Total
|
51.01
|
50.16
|
45.35
|
47.64
|
53.86
|
98.58%
|
|
Others
|
2.096
|
1.630
|
0.862
|
0.720
|
0.389
|
0.71%
|
|
World
|
53.10
|
51.79
|
46.21
|
48.36
|
54.25
|
99.29%
|
|
World Total
|
55.201
|
53.421
|
47.073
|
49.076
|
54.638
|
100%
|
The graph below shows the breakup of market among the key players in 2014.

TOTAL IMPORTS
The total imports of jeans into French Market can be now summarized up in the table below with shipments coming from both within EU and from outside. The share of EU in the French market is about 32.26% and 67.74% comes from rest of the world in 2014. If we look at the quantities imported from 2010 to 2014 from EU countries, it’s very apparent that there is only a marginal growth in the quantities while if we look at the figures of World, it’s quite evident that it’s on increasing trend.
| Imports Into French Market From World and EU | 2010-2014 |
|
2010
|
2011
|
2012
|
2013
|
2014
|
% of 2014
|
|
World
|
53.10
|
51.79
|
46.21
|
48.36
|
54.25
|
67.74
|
|
EU
|
23.65
|
24.2
|
24.05
|
25.78
|
25.83
|
32.26
|
|
Total Import
|
76.75
|
75.99
|
70.26
|
74.14
|
80.08
|
100.00
|

TOTAL CONSUMPTION
The total consumption of jeans in French Market can be calculated with the table below. The first two columns show the exports of jeans to rest of the world and to EU countries. From the below figures , it can be easily obtained that except the year 2012 and 2013 , rest years have shown the increasing trend in export as well as import . The net consumption in 2010 was 43.52 million pcs while it has been decreased to 38.86 million pcs in 2013 but later on in 2014 the net consumption has reached to the level of 46.42 million pcs . This is a little less than 7% increase over 5 years. Can be hardly commendable, but is still ok when we consider how the economies are moving.
|
Exports and Imports from And Into French Market | 2010-2014 (million pcs)
|
|
Year
|
Exports outside EU28
|
Exports to EU28 countries
|
Total Exports
|
Total Imports
|
Balance consumed
|
|
2010
|
24.70
|
8.53
|
33.23
|
76.75
|
43.52
|
|
2011
|
22.67
|
7.85
|
30.52
|
75.99
|
45.47
|
|
2012
|
22.74
|
7.38
|
30.12
|
70.26
|
40.14
|
|
2013
|
27.08
|
8.70
|
35.78
|
74.14
|
38.36
|
|
2014
|
25.31
|
8.35
|
33.66
|
80.08
|
46.42
|
|
Exports and Imports from And Into French Market | 2010-2014
|

PER CAPITA CONSUMPTION
The per capita consumption of jeans in French Republic can be calculated below:
2010
Total net consumption       :           43.52 million pcs
Total population                   :          65.02 million
Per capita consumption     :          0.67 jeans per person/P.A
2014
Total net consumption        :          46.42 million pcs
Total population                   :          67.64 million
Per capita consumption     :          0.69 jeans per person/p.a
From the above analysis, it can be drawn that from the year 2010 to 2014, the per capita consumption has been slightly increased from 0.67 Jeans per person per annum to 0.69 Jeans per person per annum – a figure which is negligible and does not encourage huge optimism. Also the per capita consumption is much lower than many other nations like UK , Germany , Benelux etc. Not the greatest market, but still has a decent consumption of about 45 million pcs.
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