Denim is once again the protagonist of the new Gas Jeans Collection, onto which all the research and the brand’s innovative drive are expressed.The theme that characterizes the denim garments designed by the brand for this season, is undoubtedly the biker-rock style of the iconic movie stars such as James Dean and Steve McQueen. The distinctive pieces have been revisited in a brand new and contemporary key and have been elaborated with treatments and innovative processes.The Oklahoma jacket and the Morrison 5 pockets for him, the Merida biker jacket, the mini skirt and the new Jade boyfriend jeans for her, all have been reinterpreted following this inspiration, thus giving the denim a dark, vintage-looking tonality and an outstanding leather-effect waxing. Even the cloud-effect washes aren’t missing, along with aggressive, sanding and stonewash ones, as well as raw, destroyed and used treatments, which give a strong and rebellious look, especially when applied onto grey and black denim items. Micropatterns and prints are used not only on the classic denim shirts but also the jeans series. Prints have been growing strong from season to season with mutations in their patterns, visibilities and intensities with more subtle looks trending in. The skinny trend gains more and more importance, just as the carrot cut and the jegging model enrich the menswear line. This DENIM ATELIER project was developed in the Gas Artisanal Room, the research and development laboratory of the brand, , and it includes Made in Italy, well-finished denim garments, whose details underline their origin and the attention in the creation of the items.
