Just in time for summer, Irina Shayk graces the latest Good American campaign, bringing her “model off duty” flair to their Good Denim collection. The collection, co-founded by Khloé Kardashian and Emma Grede, is now available on Good American’s official website, showcasing styles that are perfect for elevating any casual summer wardrobe.
Shayk’s contributions to the collection are deeply inspired by the 1990s, offering a blend of modern comfort and nostalgic style. Highlights include a chic striped button-down shirt, body-sculpting Scuba Bodysuits, and the effortlessly cool Good ’90s Carpenter and Good ’90s Relaxed denim fits. These pieces are designed to seamlessly integrate into your summer style, whether you’re dressing up or keeping it casual.
In the campaign, Shayk showcases a variety of the collection’s standout items. From a denim maxi dress and coats to a denim vest that nods to the resurging vest trend, each piece is designed to bring out the best in summer fashion. Shayk herself expresses her love for denim, saying, “Denim has always been a staple in my wardrobe. You can never go wrong with a great pair of jeans. Right now, I’m really into the oversized denim-on-denim look. Good American jeans not only look cool but also fit really well and are super comfortable.”
Angel Reese in Good American
2024 has seen Good American expand its roster of campaign stars. In May 2024, WNBA player Angel Reese joined the brand to highlight their Long Inseam Denim collection, which is tailored perfectly for tall women. Reese’s personal experience playing professional basketball served as a major inspiration for the series of images featuring her. Similar trends can be seen in this campaign, which show the model in an off-duty cityscape setting.
Since its inception in 2016, Good American has evolved from selling just denim to becoming a comprehensive apparel brand. This journey culminated in June 2023, with the opening of their first physical store at Los Angeles’ Westfield Century City Mall, transitioning from an exclusively online presence to a tangible retail experience.
With this latest collection, Good American continues to redefine modern denim, combining high-quality craftsmanship with versatile styles that are perfect for any summer occasion. Explore the new collection on Good American’s website and find your new favorite summer staples.
