Tag: indian denim brands

After the exclusive report of 15 Indian denim brands which was launched by us in Dec‘23, here comes the follow-up report for the month of Mar’24 and Jun’24 and includes comparison with the month of Sept’23 and Dec’23. This enables to bring out a comparison between this period of four quarters and enables one to see some trends and directions.

In this report we studied 15 denim brands:

Lee Jeans
Louis Philippe
Mufti
Numero Uno
Levi Strauss and Co.
Peter England
Spykar
Roadster Brand Jeans
Wrangler
Pepe Jeans
Killer Jeans
Flying Machine
Jack and Jones
Being Human
Lee Cooper

This comprehensive report on Indian denim brands spans over 280 pages and contains
more than 361 graphs and tables, providing an in-depth analysis of these brands both
individually and in comparison with each other. The report covers data from Sept’23,
Dec’23, Mar’24, and Jun’24, enabling a four-quarter comparison to highlight trends and
changes over a period of one year

• Price levels – What price levels they are offering their jeans.

• Fiber Inputs: Analysis of important fiber inputs and how they differ across brands.
• Product Styles: Studied approximately 36,909 product styles sold online to derive insights into the brands’ consumer-facing aspects.
• Total Number of Men’s Jeans Styles: The approximate number of men’s jeans styles offered by each brand online during each month.

• Average discounting offered by all these brands during Dec’23.
  
• Average Pricing: The average pricing of men’s jeans for all these brands.
  
• Average Discounting: The average discount rates offered by each brand.
  
• Price Range: The price range within which each brand operates.
  
• Rigid vs. Stretch: Analysis of the stretchability of styles during the specified months.
  
• Fit Breakup: Approximate fit breakdown of styles for each month.
  
• Cotton Percentage: The average cotton percentage across all styles offered, examining whether the overall cotton percentage used in products is increasing or decreasing.
  
• Popular Compositions: The most popular compositions for each brand, including the major compositions used and their prevalence across styles each month.

The report is available to our annual SPECIAL REPORTS subscribers and it is a 280 page report. Also those who want to buy this report, please contact us at this email and we will send you the buy link .

mktg3@denimsandjeans.com

After the exclusive report of 15 Indian denim brands which was launched by us in Sept
‘23, here comes the follow-up report for the month of Dec’23 and includes comparison
with the month of Sept’23. This enables to bring out a comparison between this period of
one quarter and enables one to see some trends and directions.

In this report we studied about 15 denim brands:

Lee Jeans
Louis Philippe
Mufti
Numero Uno
Levi Strauss and Co.
Peter England
Spykar
Roadster Brand Jeans
Wrangler
Pepe Jeans
Killer Jeans
Flying Machine
Jack and Jones
Being Human
Lee Cooper

This report on Indian denim brands is over 194 pages and contains over 218 graphs
and tables explaining the various aspects of these brands in comparison to each other as
well as individually. We had published the report for the month of September’23 data in
October and in this report we are adding the data of the month of December’23. This will
enable a comparison between two months giving an indication of the movement that has
taken place in this time. We evaluated them on the basis of PRICES, DISCOUNTS, GENDER RATIOS, FITS, MATERIALS/ COMPOSITIONS, DEFINITIONS etc

• Price levels – What price levels they are offering their jeans.

• We evaluated Dec’23 offerings from all these brands and compared the same with the
  data of September’23 month. We evaluated them on the basis of PRICES, DISCOUNTS,
  GENDER RATIOS, FITS, MATERIALS/COMPOSITIONS, DEFINITIONS etc and strived to
  see what differences we found in this period

• Analyzing some important fiber inputs and how it differs from one brand to another

• We studied about 8743 product styles sold online of all these brands included during
  December’23 and 8500 product styles in September’23 to arrive at the following charts
  and graphs to give deeper insights into the brands consumer facing front

• Total approx no of men jeans styles offered by each of this brand online during this month

• The average pricing of Men Jeans for all these brands.

• Average discounting offered by all these brands during Dec’23.

• Approx FIT breakup of styles during each of these months. One FIT is predominant in the
  Indian Men Jeans market in India. We analyzed how each of these brands stand in respect of this fit compared to all their styles

• Most popular compositions for each of these brands during Dec’23 as compared with
  Sept’23. We will list out the major compositions used (and in how many styles) during
  each month to give an idea of kind of fibers being used for the fabrics. Currently as it
  shows, Indian denim brands have not started focusing on sustainable fibers in a big way.

• RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in the two months.

• Cotton % on an average from the whole stable of styles on offer. Is the overall cotton %
  used in the products going up or down? We will try to analyse that.

The report is available to our annual SPECIAL REPORTS subscribers and it is a 194 page report. Also those who want to buy this report, please contact us at this email and we will send you the buy link .

mktg3@denimsandjeans.com

This is the first of its kind of report on Indian denim brands. India has been seeing an upsurge in the organized market in recent years. The market in India was dominated by the
un organized market for almost all time and still does. About 15 years back, the market
was 95% driven by unorganised sector where the jeans made in small factories used to be
sold either as unbranded or unregistered brands.
This was the need of the market at that time but slowly things started to change and there
was a move towards the organized markets and brands.
The move was supported by the introduction of GST in 2016 which made it more difficult
to stay unorganised. However, the depth of organized market in India is so much that even
now we find that of the total more than 600 million denim garments sold in India, about
80% are still in the unorganized sector. But things are changing fast and we will see that
the % will change sharply in the coming years.

In this report we studied about 15 denim brands as below :

Lee Jeans
Louis Philippe
Mufti
Numero Uno
Levi Strauss and Co.
Peter England
Spykar
Roadster Brand Jeans
Wrangler
Pepe Jeans
Killer Jeans
Flying Machine
Jack and Jones
Being Human
Lee Cooper

The combined volume of jeans sale of these brands is over 30 million which is a very good percentage of the total jeans sold in organized retail in India.
We evaluated 1 month of their E-comm offerings in Sept’23 for all these brands. We evaluated them on the basis of PRICES, DISCOUNTS, GENDER RATIOS, FITS, MATERIALS/ OMPOSITIONS, DEFINITIONS etc

We studied about 8500 product styles sold online of all these brands included during September’23 to arrive at over 100 charts and graphs to give deeper insights into the brand consumer facing front in this 140+ page report done for the first time .

We make the analysis in two parts .

First we compare all these brands together on various parameters like no of styles offered, pricing – low , high , average and ranges , discounting etc. Besides we will also look at how Men Jeans dominate the stable of most brands . Some of the brands dont offer women jeans at all and others have a very small % .

Secondly we cover each of these brands in detail on the following parameters.

Styles offered
Average prices
Price ranges : We analyse the price ranges in which brands are operating and how these
ranges change on discounts offered by the brands.

Approx FIT breakup of styles during each of these months. One FIT is predominant in the
Indian Men Jeans market in India. We analyzed how each of these brands stand in respect
of this fit compared to all their styles

Most popular compositions for each of these brands during Sept’23. We will list out the
major compositions used (and in how many styles) during each month to give an idea of
kind of fibers being used for the fabrics. Currently as it shows, Indian denim brands have
not started focusing on sustainable fibers in a big way.

RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in various months. Indian men jeans market, which was in the first decade of this
century was using almost 100% only rigid fabrics, is now consuming almost 100% stretch
fabrics. But some brands have started moving their styles towards rigid compositions. We
will analyse that.

Cotton % on an average from the whole stable of styles on offer. Is the overall cotton %
used in the products going up or down? We will try to analyse that. We will also look at the
polyester % approximately used by each brand in their styles.

The report is available to our annual SPECIAL REPORTS subscribers . Also those who want to buy this report, pl contact us at this email and we will send you the buy link .

mktg3@denimsandjeans.com

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