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Tag: maurizio donadi

  • Maurizio Donadi Brings His Vintage Collection At Transnomadica

    Maurizio Donadi Brings His Vintage Collection At Transnomadica

    Maurizio Donadi , creative Director and Vintage Collector , continues his mission to share his passion of vintage and archival clothing with the world and, in the process, promote new responsible thinking and practices through his latest consumer e-commerce venture, Transnomadica. Transnomadica is an ode to all things well lived.  The goal is to create a significant and relevant marketplace for repurposed clothing.  With a highly curated and authenticated assortment, Transnomadica is a destination for exchanging ideas and advancing the perception of vintage apparel and objects. Through Donadi’s creative direction and his 30-plus years of fashion industry experience, Transnomadica’s own standards of superior quality and craft set itself apart through a gallery-like presentation of relevant brands and unique designs across a wide-range of price points. Transnomadica is based on Donadi’s 8,000-piece archive that he’s collected over the past 30 years, housing some of the world’s most relevant and unique clothing items. Spanning a multitude of categories, Transnomadica features archival pieces from denim, military, sports, fashion and iconic 20th century styles. Until now, the archive has been utilized and available as a source of inspiration by select creative directors, designers, textile experts, collectors, and other industry professionals.

    “In continuing in my search for the most responsible business practices, I see recycling as a natural step. My experience with global brands has allowed me to see that good design is engineering solutions with beauty. My last project, Atelier & Repairs, proved that one can build a brand without producing anything, but instead transforming what already exists. Inspired by these experiences, Transnomadica provides a stage for objects that are beautiful and well-made, that are still in enduring condition, that have acquired more value over time.” -Maurizio Donadi, Founder

    In an effort to tell a story that conveys the history, culture and relevance of these items, Transnomadica will present products as Chapters, further establishing that vintage is non-seasonal. Launching with The Blue Chapter, Transnomadica presents an extensive assortment anchored by denim and other items in the color blue, ranging from iconic blue jeans to archival fashion apparel, home decor and highly collectible pieces. Transnomadica is motivated by the idea that the most sustainable clothes are those that are not produced, aiming to create a more seamless and functional model for the reselling of vintage and other staple apparel and goods, while conserving natural resources.

    E-commerce Marketplace: Transnomadica | Denimsandjeans

    E-commerce Marketplace: Transnomadica | Denimsandjeans

    E-commerce Marketplace: Transnomadica | Denimsandjeans 

    We were amazed at the size of his collection of 8000 pcs ! and asked him how much time he took to build it  , plus how he categorized his collection. he shared some more details –

    ” I have been collecting for over 30 years but I would say that during the last 12/15 years I have become much more focused on what was relevant for my vision.
    There are 3 categories I have invested a great deal of time and effort in:
    1. The Blue Color: Mainly Blue Jeans from Japanese denim brands. All faded from raw and all selvedge. The best jeans in the marketplace.
    2. The Green Color: Korea and Vietnam War combat uniform. The best clothes to travel with.
    3. The Khakis Color, from military chinos to safari, hunting and fishing jackets.”

    About Transnomadica, LLC.

    Founded by Maurizio Donadi in 2020, Transnomadica is a destination that celebrates cultural artistry and the beauty of imperfection across time and place. Transnomadica aims to become a key destination for a highly curated, respected and inclusive circular marketplace for select vintage, fashion archival styles and quality objects. Co-Founder and the driving creative force behind Atelier & Repairs and with commercial brand experience that includes positions at Diesel, Levi’s, Armani and Ralph Lauren, to name a few, Donadi is well-known amongst denim and vintage aficionados for his influence on the modern premium denim landscape. Check out the cool vintage collection of Transnomadica at https://www.transnomadica.com

    For more info , you can also write to Maurizio at maurizio@transnomadica.com

    E-commerce Marketplace: Transnomadica | Denimsandjeans

  • Maurizio Donadi At ‘What Next For Denim’ Webinar

    Maurizio Donadi At ‘What Next For Denim’ Webinar

    Recently Denimsandjeans held a webinar ‘What Next For Denim’ with some of very well known and globally reputed denim professionals . The panelists included :

    1. Albert Candiani (Owner – Candiani Mills) 2. Aamir Akhtar (CEO- Arvind Mills) 3. Alberto De Conti( Head Of Fashion Division- Rudolf) 4. Maurizio Donadi (Co-Founder – Atelier & Repairs) 5. Carlos Arias (CEO- Jeanologia) 6. Stefano Aldighieri( President – Another Design Studio)

    The talk was moderated by Sandeep Agarwal and Stefano Aldighieri . We now bring the comments of the panelists of our key questions related to denim industry in a series of six articles with each article giving clear views of each panelist.

    In the current article, we bring the thoughts of Maurizio Donadi – the owner at famous upcycling brand Atelier & Repairs from LA. We share his original comments on some of the questions that were put to him during the discussion . (video of his talk here )

    What is the way forward for denim? 

    The virus has basically not only destroyed all logics to our industry but also gave us an opportunity to start afresh and I think that it is true that we have the knowledge, the technology, the experience, and the desire of fixing this industry and we have the capability of engineering in particularly in the world of denim what good denim is all about . In the name of global domination we have designed and made horrible problems and I think that needs to stop.

    I think that the idea of reducing intelligently, designing differently, and selling with honesty instead of selling with a price point and I believe that we will all benefit and the people that will benefit the most will be the citizens of the world who should know about trends and stories and point of views and opinions because that’s what globalization is.

    Globalization is a free sharing of ideas and now with the digital world instantaneously. At the same time we need to recover from this madness, from this situation locally.

    I think there is an incredible opportunity for the return of the made in Italy, the return of made in the USA, the return of the made in anywhere, made in India and the competition should be in improving greatly the way we from design from concept all the way to execution is an opportunity to really re-engineer all of this and I am not in the business of producing but I am in the business of transforming what already exists.

    I would say as I am the spectator of a lot of the mistakes that brands have made and I can tell you that that and I think it’s public knowledge that we have to stop thinking about people as consumers and customers and we have to start thinking about people as citizens and knowing that they will vote your company or not according to their honesty of your story.

    And I think that the story is more important than the product.

    Storytelling is a marketing tool that make you enamored with a company that do not deserve to be bought and I think that’s the science of marketing which is no longer support for beautiful product but it is intellectual terrorism in creating chaos and desire for things that we don’t need and after six to eight weeks of isolation.

    I think that we know pretty good what we need in life and what we don’t need anymore and we will be able to vote about food, about homes, about people, about goods, and ultimately about denim because that’s what is needed . It’s the rethinking of our life and the new re-imagination and a new building of our lives starts from a very difficult time . And that’s when people are the most effective  and when the innovation starts . Sorry the gift that we got from this bloody virus is that we had for the first time time to think about all the things that are wrong and all the things that are good and important to us and denim being the one of the most democratic house for your body that we have an opportunity to really make it useful, utilitarian, beautiful, sustainable, traceable, longer, long lasting best product we can ever made.

    I think that the citizen will understand the effort. 

    The brands truly need to conceptualize their brands and their product line . They should design a lot less and design with a lot more expertise because you have been producing product for brand in general that did not have the knowledge and the experience of designing right .How many time I went to factory where the workers were laughing at the way things were constructed because the design was wrong to start with .Of course there are amazing designers and so forth, but what is designed for denim so I think that the design process today in big company is also considered a cost. 

    So being creative is a cost for large corporations that are dominated by supply chain in which their only interest is in the status quo right . They don’t want to change anything – it took them 30 years to build their books and we are telling now that they need to change the books ????
    Well my answer would be absolutely so now or you’re gone in two or three years or be happy to be 1/10 of the revenues that you are you were generating pre virus.

    So I think that that’s the wake-up call for brands which need to revolutionize the method from design to execution and the commerce of it and for the industry, for the manufacturing industry to evolve because the needs now are different.

    What are three Key Things the Denim Industry needs to do?

    I’m thinking about three things instinctively . One requires zero investment financial investment it’s called rethinking of our values , our principles and the way we work . I think that every company , every individual and every company should have this conversation with itself, himself/herself and ourselves what our company stands for and why are we in business , for what type of business we want and how we want to conduct ourselves .So that to me is number one .
    Number two is I believe that we have no other alternative than collaborating spirit of collaboration is it’s something that it’s fundamental nowadays. I mean we all suffer from the same illness we are all suffering from the same crisis from the same virus from the same financial challenges . I think that there is enough culture , knowledge and willingness to create alliances so we can all together solve some of the issues that we have so . And good point about involving citizens into this is because they have also something to say and we can learn from them instead of using them as consumer we use them as in inspirer of a new way of thinking and the third element is in dispute of this idea.

    The third point to me is changing mentality in the way we design a made product . I think all of you know I will always vote for good product better core product and and and then the big question about denim is that then when I say the changing mentalities of course is about denim and my question for everybody is :

    Is denim the name of five pocket pair of pants???

    (Maurizio left us with this question and we leave our readers to answer this question to themselves or share comments below to this question)

    Watch our all episodes of #CovidTimes talks and Webinar at our official YouTube channel – https://www.youtube.com/user/denimsandjeans/videos