Morocco has been one of the important exporter of apparel to EU for many years but it did not grow as much and could not perhaps take advantage of its duty free access to EU to full extent. However, in recent times , the country has been focusing again to make itself a fashion production hub . In 2016 its apparel exports to EU increased by 9% and it is now focusing on increasing jobs in the textile industry. Currently about 1,83,000 people are involved in the clothing industry in Morocco. AMITH – the textile union of the country wants to add another 100,000 jobs by 2020. The important point is that the whole growth plan is created by the industry constituents and not mandated by the govt . – making it more credible and achievable. Morocco considers Turkey to be its main competitor – with similar wages but with Turkey having a much larger textile base. However , the industry is hopeful of big growth coming as it enjoys many other advantages which many of its competitors do not.
Lets analyze the exports of denim fabrics from Morocco to EU.  Â
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        Table Of Contents
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S N. |
                                                                                                               Particulars |
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1. |
Table showing the imports of denim’s jeans into EU from Morocco for the period from 2015 to Sept 2017 |
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2. |
Graph showing the imports of denim’s jeans into EU from Morocco for the period from 2015 to Sept 2017 |
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3. |
Graph showing the average price of denim’s jeans into EU from Morocco for the period from 2015 to Sept 2017 |
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4. |
Table showing the imports of men’s jeans into EU from Morocco for the period from 2015 to Sept 2017 |
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5. |
Graph showing the imports of men’s jeans into EU from Morocco for the period from 2015 to Sept 2017 |
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6. |
Graph showing the average price of men’s jeans into EU from Morocco for the period from 2015 to Sept 2017 |
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7. |
Table showing the imports of women’s jeans into EU from Morocco for the period from 2015 to Sept 2017 |
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8. |
Graph showing the imports of women’s jeans into EU from Morocco for the period from 2015 to Sept 2017 |
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9. |
Graph showing the average price of women’s jeans into EU from Morocco for the period from 2015 to Sept 2017 |
1. All Jeans
The imports of all jeans into EU from Morocco for the period 2015 was 10.13 million pcs with an average price of Euro 12.8 / Pc, which saw an increase of about 30% to 13.22 million pcs with an average price of Euro 11.3 / Pc, however, the imports of denims jeans for the first nine months of 2017 was 9.75 million pcs and if the same trend in imports continues than the imports is likely to be about 13 million pcs at the end of the year 2017. So if we see there has been growth in exports from 2015 to 2017 specially keeping in mind strong competition from Asian countries.
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Year of Import |
All Denim Apparel (Million Pcs) |
Total Value (Million Euro) |
Average Price (Euro/Pc) |
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2015 |
10.13 |
129.59 |
12.8 |
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2016 |
13.22 |
148.98 |
11.3 |
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Sept|2017 |
9.75 |
114.10 |
11.7 |
2. Men’s Jeans
The imports of men’s jeans into EU from Morocco for the year 2015 was 5.75 million pcs with an average price of Euro 12.6/Pc , which saw an increase of 40% to 8.08 million pcs with an average price of Euro 11.2/Pc, however the imports of men’s jeans for the first nine months of 2017 was 5.65 million pcs and if the same trend continues the imports is likely to be about 8 million pcs at the end of the year 2017. The imports of men’s jeans into EU from Morocco for 2015 and 2016 was about 57% and 61% of the total jeans imports which shows that Men’s jeans are being exported in bigger quantities from Morocco compared to women’s jeans.
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Year of Import |
Men’s/Boys Jeans (Million Pcs) |
Total Value (Million Euro) |
Average Price (Euro/Pc) |
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2015 |
5.75 |
72.4 |
12.6 |
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2016 |
8.08 |
90.12 |
11.2 |
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Sept|2017 |
5.65 |
66.24 |
11.7 |
3. Women’s Jeans
The imports of women’s jeans into EU from Morocco for the year 2015 was 4.38 million pcs with an average price of Euro 13.1/Pc, which saw an increase of about 18% to 5.14 million pcs with an average price of Euro 11.5/Pc , however the imports of women’s jeans for the first nine months of 2017 was 4.09 million pcs and if the same trend continues the imports are likely to be about 6 million pcs at the end of the year 2017. Further analysis shows that the imports of women’s jeans was 44% and 38% of the total jeans imports.
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Year of Import |
Women’s/Girls Jeans (Million Pcs) |
Total Value (Million Euro) |
Average Price (Euro/Pc) |
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2015 |
4.38 |
57.19 |
13.1 |
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2016 |
5.14 |
58.86 |
11.5 |
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Sept|2017 |
4.09 |
47.86 |
11.7 |
On the whole , we can see three clear trends :
- The volume of jeans exported from Morocco to EU is increasing or is at least stable .
- The proportion of men’s jeans is increasing
- The average price is falling – specially because of increased competition from Turkey and many Asian countries.
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