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  • ORTA Is Writing Denim’S New Story @Denimsandjeans India

    ORTA Is Writing Denim’S New Story @Denimsandjeans India

    Trends are no longer as reliable as they were. Choices shift, climate changes, expectations vary, target consumers and their preferences change. Yet, this is not standing in the way of Turkish Company ORTA’s capability to keep moving forward. Sustainable environment is most important and as per  ORTA , they are consistently ” RE-defining, RE-mixing, RE-constructing, RE-modeling, and most importantly RE-thinking “

    The eco-modern generation is marching for revolution and they want to wear denim that tells a new story. As a response, ORTA questions :

    “What would denim look like in a world of abundance?”

    and invites you to take the journey with them to RE-imagine a future where engineered materials are ethically and ecologically sound. ORTA is taking the next big step and creating a new story for denim production. Being planet positive has always been ORTA’s main focus, however, with the changing world; there are still mountains to climb.

    ORTA believes that scarcity should be replaced with abundance that biology will create, and in this scope they have partnered with the Bio-Design Challenge (BDC) on a new prize for BDC 2019. The goal of this challenge for ORTA is to pioneer denim at the cutting edge of biology and design. The BDC offers university students the opportunity to envision future applications of biotechnology in a competition that highlights student work.

    ORTA IS READY TO FIND NEW HORIZONS

    This season, ORTA,RE-interpreted “work-wear” and “luxury performance”. Common Ground is unisex “work-wear” RE-imagined with a playful twist. On the other hand a new “soft-wear” is being demanded, so, ORTA created SYMPHONY. This season ORTA also have a continuum of the concepts ARCHIVE CHRONICLES, ZERO-MAX and LIGHT FORCE.

    COMMON GROUND - REDEFINED

    ORTA says they are constantly RE-thinking the world in the most important common ground: The planet Earth. Common Ground is the RE-definition of the gender-free looks with a playful twist and RE-imagining of the earthly appeal. Common Ground is a denim line where unisex “work-wear” is remodeled as the new unisex fits; UNIFIT.

    ORTA RE-thinks by following the path of the pioneers who created the gender- free fashion. Of course, alongside comes another great benefit, Common Ground is the high-performance denim with different color stories, authentic material usage and warm touches for greater looks.

    ORTA Is Writing DENIM’S New Story @ Denimsandjeans India

    ARCHIVE CHRONICLES – REIMAGINED

    Classic is not only repeated, it’s RE-imagined and learned from the past. It is resurgence of vintage. ORTA is weaving stories through its own special denim history archive by echoing the past, present and future of denim. The vintage look is RE-created with today’s environmental and human respective processes and the most authentic looks.

    Today, ORTA RE-imagined vintage with a comfort of elasticity that reaches a ratio of 45%-60%. New silhouettes in rich deep hues and a wide range of color and textures…

    “Today, the future of vintage looks and feels fresh ! ” – ORTA

    ORTA Is Writing DENIM’S New Story @ Denimsandjeans India

    SYMPHONY- RECOMPOSED

    “A symphony among luxury, performance and softness: Denim RE-composed. You are now ready for work. Ready for play. Ready for comfort. In SYMPHONY, softness and performance are being reflected in a luxurious way” – ORTA

    ORTA Is Writing DENIM’S New Story @ Denimsandjeans India

    ZERO-MAX® – REVITALISED

    ZERO-MAX® is sustainable denim taken to the next level. Crafted with unique twill and elasticity fusion that has a soft luster on the face, and luxuriously-soft hand. Zero cotton, pure soft, super-shaping technology that holds form in every situation. And now it’s RE-vitalized with more color options, recycled polyester and post- consumer recycled denim.

    ORTA Is Writing DENIM’S New Story @ Denimsandjeans India

    LIGHT FORCE – RESOLVED
    LASER FRIENDLY, LIGHT-SENSITIVE FABRICS.

    “ORTA is ready to talk about the infinite possibilities of art, technology and sustainability once again. We re-defined fabrics to enhance responses when exposed to laser finishing. ORTA LAB proudly presents smart, sensing, sustainable and limitless solutions for laser processes.”

    • RE-designed the Sulfur top-bottom dyeing methods as a response to enhance better laser effects.
    • RE-created the dyeing methods as a solution to enhance the laser effect of sulphur dyed fabrics.
    • RE-activated the dyeing method: Reactive Dyeing. Now you have the ability to make colors permanent after laser finishing needs.
    • And, the coated fabrics of ORTA  also have  a response to the laser.

    ORTA Is Writing DENIM’S New Story @ Denimsandjeans India

  • Sustainability Efforts By The Exhibitors Of Denimsandjeans – Part I

    Sustainability Efforts By The Exhibitors Of Denimsandjeans – Part I

    It won’t be an exaggeration to say that sustainability is the future of not only our industry but also that of others and world in general. We , as a generation, cannot afford to be lackadaisical about our responsibility towards our planet as  “we have borrowed it from our future generations” . Each of us today has a responsibility to do the whatever little bit we can do to ensure that we contribute our 10 cents in reducing the impact on our environment. This is not only restricted to our business activities but also to our personal lives. We really need to bring focus on what we need to do , what good things are being done in this direction and whatever we can hope to do. As Denimsandjeans,com, we will try to bring increased awareness to this aspect which is becoming most important in our lives.
    As a starter, we are bringing together information about various sustainability efforts of our exhibitors who have been working hard to bring make their products and activities more sustainable and helping their partners as well in doing so.

    For the starters, we focus on our industry and identify areas where the efforts are most crucial. Some of them are :  Water Saving, ZDHC , Renewable Energy, Sustainable Raw Materials, Waste Recycling , CO2 Emission Control, Circular Fashion. In this article , we gonna feature ORTA ANADOLU  from Turkey, and KEMIN- GARMON from US/Italy  and will highlight their efforts in this direction.

    ORTA ANADOLU

    Since its inception, ORTA has been weaving a denim heritage passed from generation to generation. Founded in 1953, ORTA transformed from a spinning and weaving company to a denim manufacturer in 1985. Today, ORTA produces over 60 million meters of denim in its Turkey and Bahrain factories and is creating a platform for leading manufacturers to step up and reclaim a denim industry where more aesthetics leads to more ethics.

    ORTA started its sustainability journey at the beginning of 2000 by using organic cotton. The sustainability platform Orta is known as Orta Blu which was founded in 2010. As an early supporter and adopter of BCI, ORTA has always been on the forefront of sustainable change.

    Today, Orta claims that

    “While our footprint is what we take from the planet when we consume, our handprint is what we give the planet when we create change for the better”. At Orta, We are on a mission to drive the denim industry into a more sustainable future. That’s why Orta Blu is in everything we do, at the intersection of where people, planet and purpose matter.
    Beauty is in the process. ORTA is on a mission to create the most mindful, purposeful, sustainable and beautiful fabrics. ORTA’s technologists and developers have perfected the most advanced processes on the planet that yield superior quality fibers, recollect and re-life significantly reduce water usage and conserve energy. Our goal is to create next generation denim processes for a more beautiful and sustainable world.

    Sustainability Efforts By The Exhibitors Of Denimsandjeans | Orta

    On energy side, in 2015 Orta partnered with GDRE (General Directorate of Renewable Energy in Turkey), UNIDO (UN Indistrial Development Organization) and UNDP (UN Development Programme) to increase energy efficiency in the industry. With this collaboration Orta established an Energy Management Team that has been dedicatedly working on performance tracking, targets and projects since 2015, integrating energy management in all efforts since then. Another outcome of this collaboration is the establishment of ISO 50001 Energy Management System in their  production plant, through which the company claims to save  11,7 GWh energy and to prevent the emission of 3,4 gigatonnes of greenhouse gas  from 2015 to 2016.

    With SS19, ORTA is making a bold commitment to be a leader in transforming the denim industry with the most advanced natural technologies. As of this SS19 collection and moving forward, every fabric will be made using the INDIGO FLOW process that is proprietary to ORTA. INDIGO FLOW is a CLEAN LABEL PROCESS where it is possible to achieve up to 70% reduced water use, better dye penetration, energy saving and get a fabric with richer and cleaner look.

    “Embedding INDIGO FLOW into our manufacturing standards is our first step towards disrupting the denim industry and leapfrogging us to a Denim 4.0!”

    Sustainability Efforts By The Exhibitors Of Denimsandjeans | Orta

    One of the latest developments on material side is Zeromax Denim Family. It’s soft denim with shaping stretch that drapes next-to-skin. It has zero cotton and maximum soft shape. Zero max is woven with minimum impact to shape the future of denim and crafted with unique twill and elasticity fusion. Zero impact due to no use of cotton which contributes to environmental pollution through use of water, pesticides and chemicals in its production process.

    With all the sophisticated new digital technology out there, there is a call to be more transparent in the manufacturing process. Orta took a step ahead to become more transparent through the Life Cycle Assessment (LCA) . LCA is an analysis method where the potential environmental impact of products can be assessed in each and every step along the life cycle from cradle to grave. With LCA, the company simulates production into a software by using its own facilities’ consumption, production and emissions as primary data combined with the secondary data acquired from the worldly known databases.

    As of AW19/20 collection, Orta has labeled each and every ORTA garment with a unique QR Code that provides full transparency in the making of the fabric so that one can monitor and measure the environmental impact of their fabrics. In order to take their LCA studies one step further, they have also acquired the environmental product declaration (EPD) for 4  products. EPD is a 3rd party verification of  LCA studies which provides transparency, credibility, and comparable information. The EPDs can be seen accessed from the International EPD System website.

    Orta has also partnered with Alliance for Responsible Denim (ARD) from the very beginning. The ARD is an Amsterdam based initiative led by Amsterdam University of Applied Sciences, Circle Economy, Made by and House of Denim and brings together a collective denim brands to work together to make denim more sustainable.

    ORTA and Circle Economy have been partners since 2016. ORTA assumed the primary sponsorship of a special event BEYOND GREEN that is brought out by Circle Economy and The Amsterdam Fashion Institute to create a circular fashion world. By using the collective power of students and industry to tackle critical issues throughout the fashion system, Beyond Green brings together new and established minds to push the boundaries of what we know, and realize what we dare to imagine. The company has also expanded their partnership with a project called Circle Fashion Tool, a decision making tool built to help brands evaluate the end of life options and circular opportunities for their own textile excess and weigh the practical implications and environmental and economic impacts between scenarios. The tool aims to empower brands to move from the ‘why’ to the ‘how’ of circular fashion.

     Sustainability Efforts By The Exhibitors Of Denimsandjeans | Orta

    Sustainability Efforts By The Exhibitors Of Denimsandjeans | Orta

    KEMIN-GARMON

    Since its birth in 1982, Garmon Chemicals established itself at the very center of a narrative that talks about innovative chemical auxiliaries and solutions. For over 30 years, Garmon Chemicals has been an R&D and marketing platform for fashion innovation and a reference for product quality and responsible practices. Last year , the company has been taken over by KEMIN group. Garmon has been known for its consistent approach towards developing new products to ensure the absolute sustainability .

    Nimbus

    As per Garmon

    nimbus is the first ever range of chemical auxiliaries and dyes specifically selected to be nebulized in closed systems. nimbus chemistry allows for tremendous energy and water savings (up to 80%). Furthermore, nimbus chemistry delivers enhanced viscosity and fluid dynamics of the formulations selected for nebulization. This translates into more efficient contact and reaction between active principles and fibers, as well as an optimization of the chemical consumption. nimbus-z is the 3rd revolutionary wave in garments stone washing, which takes us from solid and liquid age to nebulization age.

     

     

     

    GreenScreen

    GreenScreen Certified™ builds on GreenScreen® for Safer Chemicals, the globally recognized tool for chemical hazard assessment that encourages the design and use of inherently safer chemical ingredients. GreenScreen Certified™ is owned by the NGO Clean Production Action (CPA) and Garmon Chemicals is the first one to introduce this certification to the apparel industry. GreenScreen Certified™ is what ZDHC (Zero Discharge of Hazardous Chemicals) recommends as one of the best tools to assess the safety of chemicals and one of the tools of their Chemical Gateway.

    A EIM comparison score of results using Garmon’s green productsSustainability Efforts By The Exhibitors Of Denimsandjeans | Garmon

    Sustainability Efforts By The Exhibitors Of Denimsandjeans | Garmon

    In the part II , we’’ll bring some more companies and tell you what are their efforts towards sustainability . For the latest updates , you can follow us on Facebook , Linkedin and Instagram

  • Orta Blufrequency SS`17 Story

    Orta Blufrequency SS`17 Story

    Orta Blufrequency TM

    Orta, the Turkish denim mill, brings out an innovative denim collection – ORTA BLUFREQUENCY – for the SS’17 season. The collection comprises some high tech fabrics aimed to appeal to the technology driven generation. The company aims the collection to be a sustainable, technology driven product and targets it for smart city residents of tomorrow.

    In Orta’s own words

    “ORTA’s immersive technology, ORTABLUFREQUENCY aims to sense our skin’s frequency and responds in harmony. It is embedded in the denim fibers that support our body. These fibers “feel” what is happening around us, detecting any movement in our physiology. In other words, movement is translated by ORTA’s adaptİve stretch patterns, enacted by human body. Our body’s frequency describes the field of energy and information that surrounds and interpenetrates the surface of our skin. ORTABLUFREQUENCY ultimately adapts to our movement and allows the smart fibers to resonate with our skin’s frequency. Frequency changes everything. ORTABLUFREQUENCY responds to our behaviour. It impacts the way we feel and the way we move every day. With it, we feel taller, slimmer and more alive. ORTABLUFREQUENCY resonates with the collective and senses the frequency. It is the ultimate feeling of the sound of blue. ORTABLUFREQUENCY denim is a catalyst, an energetic exchange that responds to our movement and surroundings.”

    SYMBIOSIS

    A unique concept designed by ORTA with Emana® technology, Symbiosis is built with yarn made of polyamide with bioactive crystals, absorbing heat and transforming it into long infrared rays. The rays interact with the body, stimulating the skin. The effect,as per ORTA, helps in feeling taller, slimmer and more alive.Bio-Kinetic Denim absorbs body heat and returns it in the form of far infrared rays to improve the appearance of the skin.ORTA claims that  Bio-Kinetic Denim delivers a constant bioactivity, taking care of  the body even when you’re not!  Bio-Kinetic Denim is constructed with Emana® Black, the dark and stylish edition of Emana®, a polyamide 6.6-based smart yarn with incorporated bioactive minerals. By absorbing body heat, these minerals emanates far infrared rays back to the skin improving its firmness and reducing its imperfections.

    Bio-Kinetic Denim allows for improving blood microcirculation in the skin as per the company and helps in ;

    • increasing elasticity, tonicity and softness of the skin;
    • reducing cutaneous imperfections and orange peel skin;

    In order to achieve the aesthetic results, it is recommended to wear Bio-Kinetic Denim with Emana® Black for at least 30 consecutive days, 6 hours daily.

    ORTA BLUFREQUENCY SS’ 17 STORY

     

    AMPLIFY

    Amplify features a multi-directional “Cognitive Stretch” built with ORTA’s new smart fibers. The perfect denim to push past limitations with high authenticity and recovery coupled with a zero-gravity feeling. The fabrics are designed to be high stretch and high recovery.

    ORTA BLUFREQUENCY SS’ 17 STORY

    OCTAVE

    Octave defines denim equilibrium from heat to sleet. and  can be broken down into three distinct summer flavors:
    Black Iceâ„¢– reflects the power of the sun, utilizing a permanent UV protection factor over 30.
    White Lightâ„¢ – acts as an external guard against liquids
    Cool Airâ„¢ – keeps the wearer dry on the inside with moisture wicking qualities.

    ORTA BLUFREQUENCY SS’ 17 STORY

    REVERB

    Reverb brings together vintage authenticity and looks with modern functionality. Featuring that cloudy salt and pepper aesthetic of a well worn pair without the stiffness of outdated denims, with Cognitive Stretchâ„¢

    ORTA BLUFREQUENCY SS’ 17 STORY

    SYNTHESIS

    Synthesis soothes the skin when the heat blankets our bodies, providing temperature control for the summer months. Utilizing a combination of lightweight elasticity and alchemic fabrication, ORTA says that  the denim hugs the body with a gentle touch, making fun in the sun last all day long.

    SYNTHESIS

    VAPOR

    A cure-all for the consumer who wants everything and won’t settle for less. Luxuriously light and comfortable, Vapor offers a kind of freedom to go with the wind, permeating even the most inaccessible reaches of our world with ease.

    ORTA BLUFREQUENCY SS’ 17 STORY

  • Guess & Orta Unite Fashion With Denim Technology To Create `Guess Power Curvy`

    Guess & Orta Unite Fashion With Denim Technology To Create `Guess Power Curvy`

    As comfort , softness and flexibility become increasingly important for female customers, GUESS and  ORTA Anadolu (Turkey)  and  have come together in order to create jeans that targets to offer  comfort and flexibility  to female customers and keep them happy !.  GUESS POWER CURVY – Created from ORTA FITSWELL’s 7845 and 8000,  would like to be a  second skin for the females with an excellent recovery performance including no bagging out and hold their shape all day long, retaining a super slimming effect.

    Today, female consumers are demanding jeans that offer comfort and protection. They want their jeans to provide flexibility, moving with their body in perfect harmony. They are looking for jeans which keep them looking great throughout the day, despite the pressures of their routine. ORTA and GUESS have come together to cater to such demand of the female consumers. This is also a sign of fabric manufacturers and brands coming together to co-brand a technologically savvy product and appeal to the consumers.

    A Silky soft tencel/polyester blend fabric made by Orta and supported with their AlchemyOne® finish, creates a soft and luxurious touch.

    Both the  companies are gung ho about this new jeans collection and say :

    “GUESS POWER CURVY Jeans are an absolute must for women on the go, beautifully tailored, good to your skin and luxurious inside and out. They perform well all day long, from your early morning business meeting, to the time when you kick them off to go to bed at night.”

    GUESS POWER CURVY is available in all GUESS stores in Europe, online at guess.eu, some selected department stores and multi brand stores .

    ORTA guess powercurvy

    Main Spring

    Main Spring Collection

    Main Spring Collection

    Main Spring Collection

    Pre Spring

    Pre Spring Collection

    Pre Spring Collection

    Pre Spring Collection

  • Orta Anadolu AW 15/16 Concepts

    Orta , Turkey, brings out few interesting concepts for their Fall Winter ‘15/16 denim collection including the ‘Whites’  inspired by Aviation clothing , ‘Rebel Blues’  inspired by jeans worn by iconic figures like Marlon  Brando and James Dean etc. Here are the details of their denim concepts.  Orta define in their own words the idea and design behind each concept below which they are launching at Denim by PV.

    Arctic Whites

    “Capturing the golden age of aviation in the 1920’s and 30’s, and the spirit, elegance and romance of the first female pilots that took to the skies. The courage and style of heroines such as Amelia Earhart and Amy Johnson became Orta’s inspiration. This concept brings together original antique aviation clothing from The Vintage Showroom’s collection with Orta’s fabrics to create a wardrobe fit. Arctic Whites uses the shades of glaciers of the Arctic Ocean. Beautiful stone wash finishes, dirty off whites and greys capture the drama of this landscape of shadow and light while perfectly showcasing the fabrics chosen for the concept.”

    AVIATRIX_NS_DSC6562AVIATRIX_NS_DSC7034

     

    Body Science

    “In this concept, Orta used science to create a kind of denim that fits for everybody’s desire.  With high stretch and great recovery, it’s flexible to your needs and has the endurance to keep up. Incredibly soft to the touch and luxurious against the skin, it offers you the comforts of home no matter where you go and what you do. Body Science knows how to keep you happy. With a dressy silhouette, impeccable drape and uncommon luster, it helps you look your best and lets you shine like the star you are.”

     

    Body_Science_0017bdesktop

     

    Comfort Squared

    “A new stretch technology developed by Orta for men to feel good to look good. Comfort Square creates a better range of motion for active men who require both form and function simultaneously in their daily wardrobe. Prorating the total 40% stretch in both warp and weft direction ensures good elasticity, whilst maintaining a denim look.”

     

    comfort_squared

     

    Fitswell

    “The concept of Fits Well is devoted to an active lifestyle,comfortable and stylish enough for long days, and sharp enough for the nights that follow. Developed for both men and women, FitsWell yields freedom of motion. The highly engineered constructions are designed for a super slimming effect, whilst pampering your skin. Lift technology, defines the silhouette and retains its shape throughout the day. The micro PES fiber features amazing fluidity as well as incredible softness and moreover, Fits Well is a performance plus denim concept thanks to duo-core technology.”

     

    FitsWell_FW15_0504_FFitsWell_FW15_0550_F_editsmall

    Rebel Blues

    “From Marlon Brando to James Dean, Ginsberg to Kerouac, the legacy of the 1950’s rebellious spirit still stands strong. The legacy of the rebellious  youth is still very much with us everywhere from classic cars to motorcycles, basket houses to dive bars. Rebel Blues shows the heritage fabrics in Orta’s collection and their roots in this era. Playing with iconic 50’s biker rebel figures whilst reinterpreting classic silhouettes with vintage inspired washes to showcase the fabrics.”

     

    REBEL_BLUES_NS_DSC7336REBEL_BLUES_NS_DSC7399

    Round Midnight

    “Round Midnight is a modern nod to the rock icons of the 60’s and 70’s. The 60’s and 70’s were a time of great change in the world, particularly in fashion. This change is personified by the rock icons of the time. From classic front men like Morrison, Jagger and Hendrix to punk bands like The Clash and The Ramones. ‘Round Midnight is a modern nod to these musical innovators.Developed for both men and women, it is a mix of breathable comfort underneath, with bold and sleek coatings on top. There are three new coatings: Glaze (soft feeling with a leather-like shine), Haze (smooth matte for a smart casual look with clean twill lines) and Craze(subtle, natural shine which develops a unique character with wear). This collection, designed by Serdar Uzuntas, is as wild and fresh as its inspiration.”

     

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  • Orta Autumn Winter ‘13/14 Denim Collection

    Orta Anadolu (Turkey) shall be displaying the Autumn – Winter ‘13/14 collection at the Denim by PV this week.  As always, Orta comes with some unique fabrics and collection  and we are presenting here some of the highlights of the same.  The collection comes under four headers – Vintage Nature, Glitter, Slow Fit and Homeward.

    Vintage Nature

    Immortal spirit of vintage continues to inspire the Autumn Winter ‘13/14 collection of Orta . But this time its in more heavy constructions revived with classical shades.

    Vintage nature will appeal to denim purists who are looking for the Raw feel with heavy denim weight champions in 13-15oz . The Alchemy finish on the fabrics makes the colors richer and handfeel softer.  The colors range from Toffie, Caremal , Rosehip, Burlywood and Army green.

    Orta Vintage Denim Fabrics

    Orta Vintage Denim Fabrics - Autumn Winter 2013-2014

    Orta Vintage Denim Fabrics - Autumn Winter 2013-2014

    Orta Vintage Denim Fabrics - Autumn Winter 2013-2014

    Orta Vintage Denim Fabrics - Autumn Winter 2013-2014

    Orta Vintage Denim Fabrics - Autumn Winter 2013-2014

    Orta Vintage Denim Fabrics - Autumn Winter 2013-2014

    Sharkskin

    Sharkskin suits were a staple of the 1960s fashion. These suits had a certain shine which made them more appealing to the vintage suit lovers.
    Orta sharkskin concept is driven from the idea of that fashion look which is achieved by fabric coating with different hues and hand feel basically on womens and mens stretch constructions. The concept comes in two flavours :

    • Angelshark : in bold and smooth with a thin layer of coating in green, bordeaux , grey , brown , navy and other colors.
    • Reefshark : where the strong look of denim is visible.

    The Orta sharkskins provide a beautfiul sheen with hot press !

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Glitter

    Motown fashion can be best symbolized by women eveningwear with full length maxi dresses, evening trousers or glamorous halter neck catsuits which oozed Motown glamour.

    Orta glitter revives this glamour with a permanent coating technique that keeps sparkle shiny on lightweight denim and flat stretches even after homewash.

    Glitter : The Temptations
    Temptation as a coating has  silver palette to give a glittery effect on the surface . The glitter is durable to rinse wash.

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Glitter : The Supremes

    Supremes is colored shiny coating technique with a palette of gold, blue , black  and ice.  It is also durable to rinse wash.

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Slow Fit

    Body concious silhouettes have become a major key trend in the market and there is always need for improving quality . Consumers are interested in purchasing jeans that offer a lasting fit which holds the shape after repeated wear and washes.

    Continued from last season, Orta takes these fabrics to a higher level with the Dual core technology  and choice of fabrics specially in sateen and new flat constructions. Weights range from 7 to 11 oz and unique treatments like I-core , Slow fit collection once again offers a great versatility with different blends of PES/ Viscose , Tencel, T-400 and fine combed yarns.

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Orta Sharkskin Fabric Collection Autumn Winter 2013-2014

    Homeward

    As a company that incorporates emerging trends and fashion in its denim production, Orta collaborates with artists , designers, vintage dealers and trendsetters in order to share its ever expanding know how.
    Capsule packages are the outcomes of this vision. ‘ Homeward’ is the prequel to ‘Journey’ collection of last year and focuses on the 1950s Navy, shore leaves, tattoos , workwear themes and more.  This collection has been created in collaboration with the Vintage showroom , London.

    Orta Homeward Fabric Collection Autumn Winter 2013-2014

    Orta Homeward Fabric Collection Autumn Winter 2013-2014

    Orta Homeward Fabric Collection Autumn Winter 2013-2014

    Orta Homeward Fabric Collection Autumn Winter 2013-2014

    Autumn Winter 2013/2014 Denim Collections by Orta

    For more information on Orta’s  A/w  2014/15 collection, contact them at this email address

  • Denim Academy By Orta Anadolu

    Denim fabric has a particular production process which is closely connected with garment manufacturing and laundering. It has its unique terminology and practices, which have been cultivated by experience. Being the supplier of globally known brands and manufacturers, Orta Anadolu, the premium denim mill from Turkey , tries to share its know–‐how and experience with its partners. In 2002, Orta launched “Denim Academy“. Denim Academy is a training program and online reference dedicated to all aspects of denim fabric production.

    DA studio

    The aim was to Integrate all essential information which would help resolve conflicts and develop solutions for brands, manufacturers and laundries. It is mainly intended for Orta customers, but academicians and students also visit the academy. Denimacademy weaving workshop

    The training program is based on a 2–‐day workshop at Orta’s Kayseri factory. Cotton, yarn spinning, weaving, dyeing, sanforizing, finishing and inspection are the topics covered; typically by a walk–‐through of the production line, followed by in–‐depth workshops. Denim Academy is not a routine factory visit. Participants attending the programme not only get familiar with denim processes, but are also able to ask questions to fabric technicians and discuss production–‐related issues. It is a great environment for industry experts to share their experience.

    HISTORY

    Denim Academy has a history of 10 years. The first academy members were in Orta Factory June, 2002. The number of Denim Academy members has reached 300 since then. The program has been enhanced with “Mobile Denim Academy” and “Reverse Denim Academy” versions. Mobile Denim Academy is intended for larger groups and offers the possibility to apply the Denim Academy program outside Orta premises via audio–‐visual educational materials. Reverse Denim Academy workshops happen in manufacturing and laundry sites, where DA tutors and manufacturing people meet and exchange solutions.

    CONTENT

    The program is tailor–‐designed for a group of 5–‐6 participants. Therefore, there is Not any preset calender. Upon the application, DA team tries to understand the particular Needs in order to offer the most suitable workshops.

    DA WORKSHOPS

    2 years ago, Denim Academy has added 3 workshops to its curriculum.

    • “Indigo Workshop”
      Offers the participants to understand the basic facts about indigo dyeing, a–‐hands—‐on Experiment in a pilot set–‐up.
    • Denim Academy has a sample loom to run “Weaving Workshop” where participants can literally weave denim in any of the twill types.
    • The mini–‐kitchen at Denim Academy Studio enables students who wants to create different coating effects on denim fabric. “Finishing Workshop” is continuously developed with Q&A sessions.

    Denim workshop Orta

    All training modules are supported with booklets, DVDs and other necessary visual materials which are owned and certified by Orta. Denim Academy now works on “Denim Wiki” which intends to gather relevant information at the disposal of anybody who is in need. With the birth of their  sustainability division’s website, ortablu.org, we intend to expand the diffusion of this invaluable know–‐how to the online community.

    We shall soon also be publishing informational material –written/videos etc  from the Denim Academy and shared by Orta with us ,on each process  of denim production starting from Spinning and upto Finishing in a series of articles . They would be interesting for anyone connected with the denim industry . So keep watching this space for the info ……

    For more information and application contact the Denim Academy

  • Interview With Ebru Karakoc :Orta Anadolu

    Orta Anadolu is one of the well known premium denim millOrta Anadolu and has been serving the denim industry for over 25 years.  I spoke to Ebru Karakoc – Marketing Director and Burak Baykaldi on the latest products and innvoation from Orta.

    Could you tell us something about the history of Orta Anadolu..

    Orta started manufacturing fabrics 55 years ago and during the early 80s the owners decided to focus on denim production only. The vision was not just to produce denim fabrics but to work with the best brand names in the industry. Soon Orta Anadolu became a preferred manufacturer to worldwide recognised jeanswear brand names. Levis appointed Orta Anadolu as a 01 fabric manufacturer confirming the quality of the vintage denim production capability and as the market evolved Orta Anadolu proactively started offering fabrics and services for the sportswear brands as well as the fashion brands.

    Today the production capacity reaches 60 million meters with the 2 vertical plants in Kayseri Turkey and Manama Bahrain. The company headquarters is in Istanbul and through the global sales and marketing operation Orta Anadolu serves brands and manufacturers in Europe, USA, Colombia, Australia, Bangladesh, Japan, North Africa and Turkey. The focus remains on strong partnership understanding with the customers who are valued as the main asset of the company. The production infrastructure is updated according to the needs of the market. Denimservices within the Kayseri premises provides garment making/finishing possibilities to evaluate the newly developed fabrics promptly with a capacity to produce 25,000 garments to present the line. Orta Blu is the sustainibility division of Orta Anadolu established in 2011 and follows and shares social missions and promotes a sustainable life style.

    Orta is among the most reputed denim mill around the world. What makes it tick ??

    Orta focuses on long-term relations with its customers rather then operating on transaction bases. The expert consultants and the management team aim to provide proactive solutions for its global customers. The Orta staff turnover is very low both in white and blue collar teams and this enables the company to specialise in manufacturing skills as well as customer relations. Product development and constant innovation for the jeanswear market as well as the fashion market are key driving factors for the sucess of the company. Orta team makes it happen.

    c)You come out with innovative products at regular intervals. Can you tell us something about the latest ones..

    Slow Fit Stretch Denim Fabric - Orta

    Slowfit concept is one of the latests innovations. Where we use combination of methods to achieve soft but high performance jeans. Combinations of different fiber like tencel , cupro, viscose etc. for softness and combination of PES, PA, Elastane for higher performances.

    Consumers will be much more happy with super soft high performance fabrics.

    HD = high definition denim. We have a concept of fabrics where customers can easily get surface abrasion after scraping. We offer this concept especially for waterless garment finishes. Most of the customers having problem to get a nice natural look after waterless finishes on garments. This technology creates easy clean abrasion after scraping and washing. Compared to normal fabrics you clearly see and HD look.

    The Alchemy finished products from Orta has some great supersoft capabilities – I had reviewed this earlier.. Can you throw some more light on this special finish. How long does it last in home laundries ?

    Alchemy finish will stand home laundry washes all the lifecycle of the fabric. Alchemy gives a permanent softness. When we compare alchemy and nonalchemy fabrics ; we see that the touch difference of nonalchemy fabrics after home laundry washes is much more than alchemy fabrics. Means alchemy fabrics will stay soft even after homelaundry washes.

    e)I am sure you deal with most of the reputed denim brands. Could you name some of the reputed customers..

    Levis, Lee, Wrangler Diesel, DSquared, Replay, Guess, Armani, Miss Sixty, Energie, Meltin Pot, Fornarina, Sisley, Benetton, Met Jeans, J Brand, GAP, J Crew, Banana Republic, Paige, Mother Jeans, Seven for all Mankind, Citizens of Humanity, True Religion, Current Elliot, Hudson, G-Star, Denham, Hugo Boss, Tommy Hilfiger, Scotch&Soda, Paul Smith, Burberry , Uniqlo, Tennis etc.

    Orta Anadolu is known for its social missions. What is the philosophy behind it ?

    Orta Blu Social Missions
    Orta Anadolu has always made donations however in 2011 it decided that it should share its experiences and build sustainable communities globally if it wanted to give back to the world that we all share. Thus Orta Blu was establised both as an on-line and off-line platform. Orta’s main business is making and selling fabrics however the expertise behind the production as well as the global philosopical vision enables it to promote models of sustainable communities which can use its core product and create value-added approaches. In its first social mission Orta Anadolu has teamed up with UNICEF in Italy and Beirut and has created a production unit to support a project based on turn-back to school for girls in a rural village in Akkar. The project enabled 80 girls to go back to school, 15 women to learn how to make garments and 1000 uniforms were distributed to the school children in need.
    Orta is not simply making and selling fabrics but creating sustainable projects around the world.

    What do you think about the Asian markets – particularly India, China etc ? Do you see these markets developing well over the next few years ?

    Orta is looking at the Asian markets and is building strategies to serve the jeanswear garment manufacturers which serve global markets as well as the growing local retail brands needs in these regions. Orta expects major growth in Chinese as well as Indian markets. The global luxury brands are moving in Asian markets since 5 years and as the buying power of consumers in these markets increase the demand for advanced fabrics will grow. The e-commerce in China is expected to grow to 60 billion usd in 5 years and this will invigorate the growth of the fashion industry.

    Here are some product images and videos from the company

    Video: This is a back stage action at Orta Anadolu “Slow-Fit” stretch denim shoot with Sumo Wrestlers..!

    The Power of Slow Fit Stretch !

    I Core Indigo Painted Denim

    Alchemy Fabric Video :

    Alchemy : Turns Denim into Gold

    Herring Bone - I Core Denim

    Color Denim 2013 Summer - Orta

    Color Denim 2013 Summer - Orta

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    Contact Ebru / Burak  Here

  • Orta Anadolu– Social Denim Missions

    Denim – the ever versatile fabric –has seen growth over the last 130 years like no other fabric has seen. We can easily associate denim with fashion , comfort, durability , verstaility , sturdiness and whole lot of such qualities.  But is there any association of denim with Charity , with Social causes , with an effort to improve lives ????

    Normally , it is difficult to find such an association.

    Orta Anadolu

    Orta BlueOrta Anadolu (Turkey) is one of the most reputed denim mill around the world and it is one of the very few companies which has made such an  association for denim – successfully. Through their social arm – Orta Blu – Orta Anadolu is trying to make an impact on the lives of poorest of people. It has undertaken a number of social missions around the world to in this direction. As Orta describes :

    “Social Missions are a new form of charity in which the donor’s product becomes the catalyst of the operation. Denim is what we know how to do well. Using denim we have launched a series of initiatives that are helping local NGOs in 3 different continents to sustain their programs. We travel to the field, roll our sleeves, and approach the problems with the determination to make a difference and the know-how of an international business. We train the local people , we spend time with them. We share their everyday lives to better understand how we can help. As we try to solve a problem, many others come up. We go back and look for partners whose business could help solve the new problems. We call it the life loop. We don’t recycle just denim. We try to recycle life too and help people get a fresh start..”

    One of the missions among the various undertaken by Orta ,   is “ THE SCHOOL UNIFORM PROJECT “

    Many African children do not send their children to school because they cannot afford to buy  a school uniform.  Orta Blu launches a School Uniform Design contest with SCAD , Savannah School or Art and Design.

    School unform design - denimschool uniform design in denim

    school uniforms in denim 2

    The winning design is used to manufacture free school uniforms for children around the world.

    Now , the other part of this story . The Women’s Association is a small NGO that’s a part of a UNICEF programme in a Lebanese village. It had to shut down its literacy programme because of lack of funds. Orta Blu , under the supervision of UNICEF , supplied them with denim , new equipment , and training to manufacture school uniforms.

    Denim uniforms

    Denim uniforms

    Denim unforms lebanon

    School uniforms - denim

    After this process of uniform manufacturing is over , Orta Blu purchases the uniforms and delivers them to children locally and in Africa.

    African childrenDenim Orta Blue

    Besides the African children getting the uniforms ,  20 jobs are created with the manufacturing of the uniforms . The money from the sale of the uniforms allows the Lebanese Women’s Association to restart their literacy programme and enroll a number of children.

    Lebanese child in the school

    So this programme has  created many jobs, helped many  children stay in school through a literacy program, and has made it affordable to attend school for hundreds of more children in 2 continents. It has created a large online community made of the most diverse people. Its globalization at its best !

    This is one of the commendable social missions undertaken by Orta Blu . They have undertaken many other such missions .Want to know more about their social missions ? Contact Orta here

    Orta

    Sponsored :

  • Orta Anadolu To Launch Alchemy One – Denim Fabric Finishing Process At BBB

    image

    Orta Anadolu – the famous denim mill from Turkey has come up with a unique denim fabric finishing process which changes the structure of the fabric . The process has a large number of pluses but the biggest being its eco – sustainability with about 90% of chemicals being used in close circuit and almost zero water being used !
    The fabric made using this unique washing process is being launched at the Bread and Butter – Berlin (BBB) on July 6th .  The fabric has already been tested by a number of companies and people in the industry to check out the specifics and Ebru Karakoç  from  Orta feels the response has been terrific !

    Denham – the Jean maker  : has made a collaboration with Orta to use Alchemy one for presenting collection at Pitti and will also be doing at BBB.

    Piero Turk – the famous denim designer who has washed Alchemy One has remarked that it was very easy to retrieve true authentic vintage look on rigid fabric easily and that he could apply 3 dimensional finishes without much effort.

    Antonio di Battista who has also conducted wash trials has revealed that the fabric transforms into a very luxurious look with an amazing hand-feel in the simplest finishes.

    What can be achieved with Alchemy One  process of finishing?

    As per Orta Anadolu, the following characteristics can be achieved in the denim and other fabrics by this finishing process :

    • improved bulk .
    • improved lustre .
    • high strength .
    • reduced extensibility .
    • increased affinity for dyes of certain types .
    • enhanced evenness of dye take up.
    • can be used as a treatment for durable press finish.
    • delivers better physical performance with better  visuality and hand-feel.
    • improves the tensile strength and dimensional stability of cotton rich fabric
    • “improved properties over mercerizing” . It would perform further processing, including dyeing and finishing, that would provide the fabrics with “performance properties that are not achievable with conventional methods.
    • permits the use of less resin than other mercerization techniques, it could achieve better performance with respect to strength.
    • alters the visuality of the fabric and makes the fabric smoother and brighter.
    • reduces the use of softener, resin, antipilling enzyme in denim garment finish.
    • processes  the fabric with almost zero water consumption.

    The image below shows the advantages of the process quite nicely .

    orta anadolu alchemy one

    Here is a small but artistic video from Orta Anadolu on the Alchemy One process

    To know more about the Alchemy One finish process , contact Ebru Karakoc from Orta Anadolu by clicking here  or visit their stall at Bread and butter on July 6th 2011 at 1600 hrs at Luna park !!