Tag: replay

  • Touch By Replay

    Touch By Replay

    With its simple innovation , REPLAY ,an Italian denim label has recently launched its new collection and called it TOUCH. TOUCH is a brand new jean for women which the brand feels is a perfect blend of smooth factor and a rich, attractive fabric. The jeans use a patented RECALL system   to abolish creases in the knees and bottom .The fabric, the company says, guarantees both side smoothness and stretch for the consumers. It has been designed to enhance all that is sensual in the female figure. Made with fine, ultra-soft fabric, it feels smooth and sensual to the touch.

    A closer look reveals a fabric that is made up with very fine count slub yarns , tightly woven and of course given a special finishing treatment to enable the fabric to remain crease free. The growth in the fabric seems limited if one were to look closely at the pocket of the washed jeans .

    The main colours are INDIGO in dark blue, medium blue with whiskers, medium light blue with hand brushing bleach and super bleach; BLACK in dark black, medium grey and super light grey and WHITE.

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    And the promotion using three super model is HOT !

    Replay Touch Jeans

     

    About REPLAY

    Founded in 1981 REPLAY is the Italian denim and smart casual wear brand that brings all over the world its authentic and contemporary style. The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products. The skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group.

    Street- Style

  • Barcelona FC Football Team In Double Denim Designed By Replay

    Barcelona FC Football Team In Double Denim Designed By Replay

    Double denim has been a recurring trend for some years in 80s and 90s . However there have also been  many years of intermittent revulsion against this style specially against ugly combinations.However, this style is definitely back with various celebrities. But , what is surprising is that this trend is now permeating the sports arena as well.

    Recently ,  Barcelona FC  team touched down in Berlin ahead of the UEFA Champions League final in head-to-toe denim. Lionel Messi, Javier Mascherano and Luis Suarez stepped across the tarmac after touching down at the airport and showcased their unified denim prowess. But the athletes just did not put up any jeans but they had actually highly crafted and curated uniforms designed by Replay. The team has now chosen to wear Replay clothes for the next 4 years and it is also the first time a denim brand has worked with football team. Describing its range, Replay says:

    ‘From its work-wear origins, denim has evolved over the years into the casual followed by premium sector but has never been contemplated as part of a formal outfit, until now. ‘Indigo colour, slim fit and shimmering effect reveal Replay’s peculiar reinterpretation of elegance whilst retaining its denim heritage.

    This is not the first time that a football team has tied up with a fashion house. Versace had recently teamed up with Real Madrid. However, for denim this is a first. A number of important celebrities have also endorsed the double denim trend which has been taken up by the Barcelona team. These included the most stylish A-listers, including Kardashian, Miranda Kerr and Eva Mendes etc. So does it help

    Lionel Messi, Javier Mascherano and Luis Suarez step touch down in Berlin in their new Replay denim uniform and this is good news for the denim industry !!

    Barcelona FC Football Team In Double Denim Designed By Replay : Denimsandjeans.com

    Barcelona FC Football Team In Double Denim Designed By Replay : Denimsandjeans.com

    Barcelona FC Football Team In Double Denim Designed By Replay : Denimsandjeans.com

    Barcelona FC Football Team In Double Denim Designed By Replay : Denimsandjeans.com