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Tag: Soorty

  • Recycled Fibers Traceability – Soorty X Haelixa

    Recycled Fibers Traceability – Soorty X Haelixa

    Traceability is the buzz word in the fashion industry today as it grapples to find ways to provide more transparent information on their sustainability efforts to their customers. Most of the large retailers and brands have announced goals to achieve certain standards in the materials and other inputs that they use in their products. However, even with the best of intentions, they cannot be 100% sure of what their supply chain is doing and here comes the role of Traceability solutions. These solutions can provide the lens through which the brands can show their sustainability efforts to their customers with least distortions.

    Haelixa , a Swiss company, has developed an innovative technology based on DNA that allows to physically mark, trace and authenticate products. A unique marker is developed to be able to identify a specific brand, supplier, or even production lot. The marker is applied to the product and stays safely embedded in the product during the entire textile processing. The verification test can be done with the final garment or any intermediate product such as yarn. The Haelixa marker is harmless for humans and the environment, GMO-free, vegan, Oekotex 100 compliant, and GOTS certified, yet strong enough to withstand all textile processing such as bleaching or dyeing. It helps to substantiate claims by the supply chain to their brands on the one hand and by brands to the consumers on the other. So for example, being able to prove and substantiate claims that the final garment is indeed made with organic cotton from a specific country or that the garment contains recycled fibre becomes more and more important.


    Soorty is one of the most important denim fabric and apparel exporters in Pakistan and is known globally for their high quality products supplied to some of the most reputed brands. Soorty recently tied up with Haelixa to use their technology to mark the recycled fiber used in their fabrics. The idea is for Soorty to enable their customers (brands and retailers) to physically verify their recycled fibers used .

    Haelixa has developed a unique DNA marker to be able to identify Soorty’s recycled cotton. The marker is solved in liquid and then applied to textile post-consumer waste before mechanical recycling takes place in the spinning mill in Pakistan. Spot checks are done with the intermediate products as well as tests with the final garment to prove that the product indeed contains the recycled cotton. The test is based on highly scalable PCR technology that is 100% reliable and has forensic validity as per Haelixa. Being able to prove its claims is crucial for Soorty as the company has a strong focus on sustainability, and recycling is a major pillar of its sustainability strategy with a current recycling proportion of around 23%. The new waste segregation system is expected to further improve the recycling proportion by another 10% yearly.

    Haelixa will also offer Soorty’s clients the use of its label “Marked & Traced by Haelixa” for garments. So Soorty customers can inform the end consumer about their supply chain transparency efforts using a solid technological traceability solution. The label can be complemented with a QR code linking to a dedicated landing page, where the brands can bring their product story to life and enable customers to access supply chain and product verification data.

    Tanja Schlager, VP Marketing at Haelixa , was very confident about industry’s awareness of the traceability solutions .

    “We see an increasing demand for traceability coming from brands and manufacturers as greenwashing becomes a major issue in the textile industry. Transparency and reliable data are the two parameters that prevent greenwashing accusations from coming up in the first place. Manufacturers see added value in traceability as it re-assures their customers, creates trust, and provides a competitive edge being able to offer traceable products that minimize the supply chain risks of their customers.”

    We thought a topic as important as traceability and how the supply chain is working on it deserved a live webinar where attendees can delve deeper into the same and also get their queries clarified . Do join us for a talk with Mansoor Bilal – VP Marketing Soorty Enterprises and Tanja Schlager – VP Mktg Haelixa and moderated by Sandeep Agarwal from Denimsandjeans .
    Do register for the webinar which will happen on 29th March at 1.30pm Central Europe Time . Registration link . You can also pre share your questions or any queries to be taken up during the discussion by emailing Tanja Schlager at t.schlager@haelixa.com

  • Re-Sync: One Size Fits All – By Soorty

    Re-Sync: One Size Fits All – By Soorty

    Soorty is crafting adaptive jeans to minimize the industry’s waste and welcome inclusive fashion.

    We are all one
    We are all different
    We are all unique.

    We come together,
    In our own colors, beliefs, cultures
    And traditions
    To form the most beautiful place there is.

    Our planet, our home.
    In harmony.
    Together.

    #realitycheck: 

    Following the pandemic,  the landfill problem did not recover but actually got even worse with people’s careless disposal of masks, gloves, and every other waste. 

    Each year the fashion industry produces around 150 billion garments;
    30% of this is never sold
    84% that is sold, ends up in a landfill. 

    Apparel eCommerce is currently worth $360 billion.
    On average 40% of clothing sold online is returned due to incorrect fit & size.
    This adds up to a $144 billion problem! 

    In today’s fashion universe, fitting efficiency becomes more critical than ever before as consumers hesitate to go back to brick & mortar stores following the pandemic and have switched to online shopping instead. While online is an amazing channel to help design the future of our industry, the giant environmental and financial impact it is contributing to cannot be neglected. So many consumers from all around the world buy with the “I can just return if it doesn’t fit/look/feel well” philosophy without thinking about where those returns end up.

    Soorty’s Re-Sync concept is born from this consumer insight as part of their ongoing MINUS ZERO WASTE initiative which aims not only to reduce and repurpose waste but go beyond it to pioneer alternative ways of responsible production to reduce the stress on Earth caused by the landfills. Dedicated to offering products that fit perfectly no matter what, Soorty has developed the one size fits all technology, designed to be their step forward towards inclusive fashion with environmental and financial savings.

    Re-Sync offers a science-supported, intelligent, and conscious way of using what is limited to create beautiful problems and waste no more. The Re-Sync jeans provide the ultimate support to the wearer, sculpting the body with a 360 stretch comfort, enabling the garments to perform well 2 sizes up and down.

    – MADE BY HUMANS, MADE FOR HUMANS
    Value-driven, consumer-centric, and inclusive fashion to make clothing comfortable, desirable, and user-friendly.

    We only need to look so far as the common people on the street to recognize how diverse we are, and diversity is beautiful. Fashion has the power to glorify bodies and identities — to include them in a narrative of existing, wellbeing, beauty, or sophistication.

    Beauty comes in all forms and inclusivity is fundamental to dispelling stereotypes and integrate every single one of us in the society. Acknowledging everybody’s differences and not pretending that every body type is the same is crucial to tap different needs in the jeans market.

    Soorty is Re-Syncing to tap the need of inclusivity and diversity as consumers with different body types will feel more at comfort who like the existing trends and actually fitting and feeling good in them.

    With the increased accessibility to anything delivered by online shopping, Soorty believes it is time we use engineering knowhow to design & produce clothing that recognizes that what we all have in common is stronger than any difference in our physical appearance.

    The one size fits all technology is a consumer-centric approach welcoming differences with elevated efficiency.

    For more information on this technology, contact at this email mansoor.bilal@soorty.com and meet them personally at SUSTAINABLE INTERPLAY Event on Nov 23rd .

    Do not miss to register for the SUSTAINABLE INTERPLAY event at virtual.denimsandjeans.com/virtual and PRE SCHEDULE your FACE2FACE meetings with the exhibitors.

  • Denim Active By Soorty

    Denim Active By Soorty

    Extending the concept of ‘Freedom of Movement’ to an another level ,Soorty ,a leading vertically integrated denim manufacturer from Pakistan has recently launched “Denim Active”  which blurs the borders between casual wear and sportswear. Denim Active is a stretchable denim bottom which has been designed keeping in the mind the need of absolute comfort of consumers. The fabric used , as per the company, is extremely dynamic and adaptable in every sort of activities which demands enough flexibility to ensure comfort.

    It can be worn while doing any exercise, cycling, shopping or  just relaxing at home. Additionally reflecting tapes on the legs are designed to be visible at night for safety. “Denim Active” contains Coolmax which is eco-made® fiber enabling moisture management and is made from 97% recycled resources such as plastic bottles and is claimed to be light as a feather.

     Denim Active by Soorty | Denimsandjeans.com

    While working out the body temperature increases and Coolmax helps to evaporate sweat which eventually keeps one cool and dry. The 360 degree bi-etch in a light weight fabric allows  to make free body movements. It is soft and comfortable yet having a denim look and feel in a specially engineered second skin silhouette.

    Denim Active has been awarded at Munich Fabric Start by Key-house (Innovation and Creativity Centre). It contains coolmax eco made fiber which is made from 97% recycled resources such as plastic bottles and ensures moisture management.

    Denim Active by Soorty | Denimsandjeans.com

    You can also watch an exclusive chat at Denim PV, Paris explaining the other innovations by Soorty  here.

    Denim Active by Soorty | Denimsandjeans.comDenim Active by Soorty | Denimsandjeans.comDenim Active by Soorty | Denimsandjeans.com

    Contact Soorty Denim here 

    Please save the dates for the second edition of Denimsandjeans Vietnam to be held on June 7-8 at Gem Center, Ho Chi Minh City , Vietnam . For invitation , please register here.

    Street Style | Denimsandjeans.com

  • Soorty Colors For AW’ 15/16

    Soorty brings for their AW’ 15/16 some interesting denim concepts including the Lake Blue -  12 Dip Indigo Grey Casts, Galaxies – washed down grey’s, satins and more. Launching the same at DPV Barcelona, the company describes their concepts in their own words below :

     

    Blue Blood

    “Soorty new fabric collection Blue Blood has a rare phenomenon instead of washing down to regular dull cast it goes from indigo to Greenish Grey cast. This new development has enhanced the diversity and richness of the fabric.”

     Soorty Colors For AW’ 15/16 - Blue Blood 

    Soorty Colors For AW’ 15/16 - Blue Blood

    Soorty Colors For AW’ 15/16 - Blue Blood

    Soorty Colors For AW’ 15/16 - Blue Blood 

     

    Twilight

    “The twilight is the soft glowing light from the sky when the sun is below the horizon, caused by the refraction and scattering of the sun’s rays from the atmosphere.At the moment there is a vast color spectrum on display. Inspired from that sensation is our twilight collection.”

    Soorty Colors For AW’ 15/16 - Twilight

     

    Lake Blue

    “Cast is as calming as sitting by the lake. From the top it looks blue like a lake but if you look deep it will show its green character. On wash down it goes from Indigo to Green Cast.”

    soorty lake blue

    Soorty Colors For AW’ 15/16 - Lake Blue

    Soorty Colors For AW’ 15/16 - Lake Blue 

     Soorty Colors For AW’ 15/16 - Lake Blue

    Soorty Colors For AW’ 15/16 - Lake Blue

     

    Galaxies

    “Inspired from a deep dark matter of universe, we give you a shiny new star of Soorty’s color spectrum called Galaxies. A Deep dark black color washed down to grey. Different cast of grey can be achieved with this fabric. Our special bonus feature is there is no yellow tone in the spray area.”

    Soorty Colors For AW’ 15/16 - Galaxies

     

    Soorty Colors For AW’ 15/16 - Galaxies

     Soorty Colors For AW’ 15/16 - Galaxies

     

    Satins

    “Satin has been one of those classic fabrics which are there for centuries. Soorty is also coming up with a customer oriented, well researched and innovative Satin fabrics. We have new colors, compact fabric structures, power stretches with good elasticity and excellent recovery.”

    Soorty Colors For AW’ 15/16 - Satin

    Soorty Colors For AW’ 15/16 - Satin

    Soorty Colors For AW’ 15/16 - Satin

    For more information on Soorty AW’ 15/16 collection, Please contact here

  • Visual Treats from Soorty

    Soorty, have come out with a sub collection of denim  fabrics (Visual Treats)   which have some strong aesthetic aspects . The fabrics incorporate  multiple surface, textural and structural designs and treatments.  The ‘Visual Treat’ collection will be launched at Denim by PV (Barcelona)  as per the Soorty team.

    The PD team of Soorty further says :

    “Our endeavour has always been to bring to market innovations  keeping the view the demands of the  high fashion minded end consumers  . We feel  that these creations whet the appetite of the designer brands and retailers that we cater to and give us the  thrust to innovate further. Visual treat ,we feel, is one collection which is a step away from the hum drum of regular indigo denims”

    Floral Macro Glitter

    This fabric has been printed and then coated with special metallic macro glitter.

    Visual Treats from Soorty - Floral Macro Glitter

    Gold miner

    “Inspired by the gold miners working their way through deep in the mines where some of the gold dust rubs on to their workwear clothes . The Soorty Special Gold © coated fabrics will try to replicate the  gold miner looks.”

    Visual Treats from Soorty - Gold miner

    Houndstooth twist

    A new twist to the classical houndstooth design

    Visual Treats from Soorty - Houndstooth twist

    Visual Treats from Soorty - Houndstooth twist

    Indigo river dobby

    A fabric inspired by yachts on rivers. This abstract print was obtained by complex weave dobby design

    Visual Treats from Soorty - Indigo river dobby

    Indigo sunset desert

    Another, dobby fabric with white dots in sands

    Visual Treats from Soorty - Indigo sunset desert

    Indigo print

    Revolutionary printing technique in which printed motifs wash down exactly at same way as indigo dyed fabric.

    Visual Treats from Soorty - Indigo print

    Jacquard Stretch denim

    Visual Treats from Soorty - Jacquard Stretch denim

    Jacquard camouflage stretch indigo denim

    Visual Treats from Soorty -Jacquard camouflage stretch indigo denim

    Lurex Night glitter

    A pure party wear. A specially designed fabric which both has a decent glitter on it, with the help of lurex metallic yarn

    Visual Treats from Soorty -Lurex Night glitter

    For more information on VISUAL TREATS , contact Soorty team here .

  • New SS’15 Concepts By Soorty

     

    Soorty (Pakistan) is presenting some novel concepts for the SS’15 season at Denim by PV to be held on 27th and 28th Nov at Paris. Here is a teaser of some of these concepts to be launched at this show .Ss15 denim concepts Soorty

    One Dip

    Color denim which is sustainable, cost effective, and low MOQ
    A very interesting combination of characteristics for color denim. Soorty introduces One DIP color denim concept. It is dipped in different moods of summer and passionate emotions. Garments made with this concepts saves 50% chemical and Water as claimed by the co.

    one dip denim color

    one dip denim color

    4X4

    super stretch 4x4 Super Stretch shape

    4x 4 fabrics combine both Lycra fiber and T400 fiber a.k.a. Dual FX yarn in the weft. Soorty has developed different fabrics in order to explore the maximum potential of Dual FX technology

    Extreme Sports

    extreme sports The extreme sport is not only about strength, it’s more about the character. The real power is to recover and retain your strengths after exposing yourself to dangers of extreme sports. This fabric collection has extremely high stretch with a great recovery.

    University Life

    Explaining this concept, their development team says :

    “University life is a most important and memorable time your life. This is where your character is made, your lifestyle moulds and friends for life are made. Our collection will also tell a tale for your lifestyle as we don’t want you wash your jeans and forget about any bacteria or fungi growth, as this is antimicrobial. So save detergent cost and water and play your part in preserving the environment.

    image image

    Dance

    Soorty development team describes this concept as:

    “Rhythm, poise and expressions are the souls of Dance and also life. All of these combine to put a great show in the act of life. Inspired by this expression we present you our Dance collection. It is a super fine, compact and hairless fabric”.

    image

    Coating Kitchen

    Having worked  hard on their coating technology , the team confidently asserts:

    “This PV we are going to take an edge over completion in terms of Coated fabrics. We have one of the widest range of coating techniques in market. We have realy gone back to drawing board and researched some new recipes and processes. Our coating kitchen is bound to surprise each and everyone. It has tattoos. Denim Art, Gold Miner, Rider, Planets and platter to name few. This should be one of the most anticipated collection launch in PV”.

    image

    3 Sixty

    The 3Sixty X Fit collection from Soorty is also going to make a debut at PV. More details on the same here.

    For more info on these concepts , contact  Soorty  here.

  • Soorty 3Sixty X-FIT Collection

    image Soorty denim (Pakistan)  recently came up with their X-fit Lycra@ denim collection , adding up to their many other recent developments , and it shall  be launched at the Denim by PV at Paris on 27th and 28th Nov as the 3Sixty series.  X-fit products of very few mills around the world are currently being certified as XFIT Lycra.

    Made from a patented cross-weave technology, Xfit image fabrics stretch and  recover in all directions, providing the ultimate inimage comfort and fit. jeans don’t tug or pull, but move with wearer. From skinny silhouettes to flares and straights, Xfit  fabrics enhance the comfort of any jean. These fabrics are now available in a wide variety of colors, creating new and exciting looks with this revolutionary technology.

    X fit fabric is made with  T400  fiber in the wrap and weft  fiber is a bi-component product made from two different polymers which  shrink differently when exposed to heat, forming a permanent coil-like structure. It is this spring-like shape that gives LYCRA T400 fiber the ability to recover over, even after repeated stress.Unlike textured yarns which lose their elasticity over time, fabrics with LYCRA T400 fiber retain their shape due to the inherent crimp of the fiber. The result is jeans that fit consistently the first time and for a long time and enjoys great dimensional stability. The fabric enables stretch at all right places to hold up the body.

    Soorty XFIT Collection

    Soorty XFIT Collection

    Soorty imageCollection includes the following versions. These  are high stretch fabrics with deep shades with and without topping.  These company mentions that these fabrics will be launched in Modal as well.

    • Luxe – a black weft slubby fabric.
    • Opulence – deep dark indigo shade. The first fabric developed by Soorty in 3sixty collection.
    • Black Diamond – a compact fabric with deep color impact due to topping. 
    • Deep Stretch
    • Room Stretch – a light fabric with a great drape.

     

    Soorty XFIT Collection

    Some images below  from the Soorty image collection ..

    Soorty 3Sixty X-fit Denim 1 Soorty 3Sixty X-fit Denim 3 Soorty 3Sixty X-fit Denim 2

    The collection will be on display at the Soorty booth at Denim by PV.  Contact Soorty here  for appointments.

  • Soorty Denim Collection at Denim by PV–May’13

    Denim by PV May’13 edition is here and companies are getting ready to showcase their collections to the denim fraternity. We are featuring here with the collection from Soorty Denim  ,Pakistan , who are presenting a new set of collections at the show .

    About this collection, Soorty develoopment team says

    “Our magic hat includes Elite, Cowboy, yarn Wedding, with new and exciting colors like chlorophyll, volcano and blue flag denim. But the star of the show is our “Sustainable collection”.

    Further details from the development team are given below in their own words :

    Cowboy

    They are rugged and dipped in the shades of western culture. Deep dark, heavy weight fabrics made for western.

    Cowboy Soorty Denim

    Sustainable Denims

    Sustainable is a collection based on recycled cotton and other natural fibers. Soorty is working hard to reduce waste, energy and water to produce a high quality denim fabric which is least harmful to the environment. It is sustainable collection is a testament of Soorty’s commitment to the better world.

    Sustainable Denim From Soorty

    Street fighter

    They say the language of street is different. You have to cover your self with different identities to guard your real personality. You got to have a cunning persona to survive in rigid and hostile nature of street. you got to have the courage, you should have the rhythm and patience. You have to be a fighter. (Ask about it in PV Paris or email to Soorty for more info).

    Street Fighter Soorty Denim

    Candy floss

    It is fluffy, soft and comes in different colors. No ones child hood is complete without it. This collection is inspired by those sweet memories. Fabric is soft and keeping the same flavor as conventional denim, different colors have been achieved by overdyeing.            candy floss Soorty Denim

    Textures

    Textures are in !! This collection has dobbies and different fabric textures .

    Textures from Soorty Denim

    Yarn wedding

    A combination of indigo dyed warp yarn with dyed weft creates amazing contrast with clean and over dyed look.  Soorty calls it the “Yarn Wedding”.

    Yarn Wedding Soorty Denim

    Nature’s beauty

    It is collection of three new colors from Soorty. Volcano, Chlorophyll and Blue flag denim. Keeping the blue character of indigo color,  the character  of the fabric is enhanced  by adding different color cast to it – to give different hues to the fabric.

    Nature's Beauty Soorty Denim

    Elite


    Elite is a fabric which stands out in terms of shine, look and texture. Targeted for the high end segment ..

    Elite Denim Soorty

    Cottondex

    A collaboration with Cotton Inc.  brings out this interesting stretch fabric without elastane!! . So the fabric is 100% cotton but still has properties of stretch.

    Cottondex

    Soorty at Denim by PV :  Booth # H90
    Contact by email

  • Sustainability Steps from Soorty Denim

    imageSustainability in denim manufacturing started off as a fashionable statement with many brands looking to capture a niche market of eco-conscious customers. But with the continuous increase in denim production and consumption, the natural resources consumed by this industry are becoming a cause of concern for the world . And companies who realize   eco sustainabililty  in the supply chain of denim manufacturing is not just a fad but an imperative, are taking steps to address this problem. Levi’s had launched the Water less Jeans in the recent times and later the Levi’s: Wasteless – the jeans made from waste bottles. Similarly other denim brands and companies are taking steps to increasingly take viable steps to reduce the carbon footprint of denim manufacturing. Denim mills too have jumped the fray and taking up increasing efforts to make their own contribution to eco-sustainability.

    Soorty Denim from Pakistan has been working to reduce the environmental impact of denim manufacturing in different ways. When I interacted with their development team, they informed me about the efforts taken at various levels to contribute to sustainbility. Some of these are ennumerated below :

    Eco Fab - Sustainability in denim from Soortyc

    Eco Fab : Eco fab are the fabrics made from recycled ore and post consumer waste. The waste fabrics and garments are shredded and converted into fibers for being spun as yarns again . Such yarn does not require any dyeing and hence 0% usage of water in dyeing process. The fabric is woven from such yarn and converted into eco-friendly recycled fabrics. This collection would be launched in the Denim by PV at Paris.

    Sus Fab - Sustainability in denim from Soorty

    Sus Navy : Sus navy is a denim dyeing process for normal yarns which Soorty is using and which their development team claims to save 80% water in the dyeing process. The team is a bit cagey about the same for the moment as it wants to show the results during the denim by PV at Paris.

    image

    Garment production: Soorty is also a large manufacturer of denim apparel. The washing processes involve a large consumption of water . Soorty calculates that from 2005 to 2012 , their consumption of water per piece in garment manufacturing has fallen from 24 Gallons to 7.5 Gallons – a fall of about 66%.

    image

    Lasers and Ozone : Besides other chemical processes, the company also uses lasers and ozone washing to achieve lower consumptions of water . In apparel where lasers and ozone washing is used, the company claims to have achieved a standard of about 2 litres of water per piece – which is not an easy task.

    Contact Soorty  for more info on their Eco Sustainability programme

  • Fresh Blue Collection From Soorty

    Soorty denim from Pakistan has come out with a new concept of denim – the Fresh Blue . According the their product development team, the range has the following distinguishing features. :

    • Brighter was effects than normal indigo
    • More clean blue than normal indigo
    • Bleach wash does not give a reddish cast
    • Always giving a fresh look to the denim garment

    This is what they say about this new range

    “The significant difference between “Fresh Blue” color and conventional indigo is that the wash down is brighter, blue cast, with no sign of reddish hue on bleach. We’ve kept the brilliance of blue color and complimented it by indigo. At first look, it will look like a typical traditional “Denim fabric”, but on close observation, customer will discover a major difference and will realize that fresh blue is refreshing and more attractive. Fresh Blue is a result of constant passion for research from Soorty, as thorough study of process condition and proper
    understanding of techniques can result in amazing innovations and can make an amazing difference in final product…..”

    Here are some images from the FRESH BLUE collection

    Microsoft PowerPoint - recycle concept final

    For more details on this collection , contact SOORTY.COM

  • New Denim Concepts From Soorty

    image

    Soorty Denim from Pakistan brings out two new denim concepts for SS’14  – “Alive” and “Denim Art” .

    Alive Denim

    image

    “Alive” concept is another project of Soorty’s R& D.
    The fabric feels the human energy and changes color according to it. At room temperature it will have a different color but outdoor it will have a different color. Therefore, one can  enjoy different looks in one garment. When one touches it, it will take energy Alive , of one’s body, and its molecules will react and change color. Another scenario is that when one wears the garment, it will have different colors at different places on Collection Alive Green your garment. It will  actually be “ALIVE” denim .

    alive denim soorty

     

    Denim Art

    image

    Soorty development describes the “Denim Art” collection

    “If Van Gogh or Picasso choose to wear denim , we are pretty sure it would be Soorty’s “ Denim Art” collection. This collection is a tribute to these great artists . The fabrics are inspired from their color palettes and softness is just like their paint brush”.

    The collection is made up of denim in which warp is made up of tencel and is dyed in different colors including fluorescent.

    Denim Art Soorty

    Denim Art Soorty Pakistan

     

    For more details on these concepts , contact Soorty.com .

  • Fall Winter 2013/14 Denim Collection : Soorty

    As we already mentioned, Denim by PV show is being held at Shanghai for the first time . Over 40 companies – many of whom are reputed denim mills from around the world  – are presenting their collections at the show.  One of the few companies from South Asia to participate in the show is Soorty Denim.  Here is a brief on the collection that they will present at the show.  Before that , let’s see what the design team of Soorty have to say about this collection.

    “Ah autumn and winter! What a great time. Its like world is drowning in to a spectrum of shades.  It’s like theater of world is showing its last play before unveiling new chapter of spring. The magic of the autumn colors and fragrances leaves us spell bound, inducing a feeling of  excitement and warmth of joy in our hearts. While leafs are dancing, pushed around by subtle stream of cold wind, we witness natures in all its extravagant glory. In this mix of exultant emotions and breathtaking views, our clothes make a statement of our soul. We at Soorty presents Autumn/Winter 13/14 collection to help our customers celebrate this season and express themselves in purest possible expression…”

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    Full of Polka, snake, paisley, stars and a whole lot of other patterns in  both durable and washable prints in its printed  denim collection. The company also creates new patterns of demand.

    denim reloaded soorty

    denim reloaded soorty

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    Super soft fabrics -the collection comprises of fabrics made of regenerated fibers like Modal, Tencel and natural premium fibers like Linen.These fabrics are certified by Lenzing , Austria. These fabrics have the properties of shine, nice drape and are  durable. Suitable for Jeggings and super skinny jeans.

    Denim VIP Soorty

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    Flowers is a collection of “colored denim” stretch fabrics. The warp is rope dyed . It is available in both washable and non washable colors.

    Flower Denims Soorty

    Flower Denims Soorty

    Flower Denims Soorty

     

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    As they say “Four wheels move the body. Two wheels move the soul”.A good rider has balance, judgment, and a unique sense of style. If you combine the attitude of bikers with the carefree attitude of denim, the result will be Soorty’s “Motorcycle world”. No need to wear uncomfortable leather now. Get the same look and attitude with this collection. Motor Cycle World series is a collection of coated fabrics.

    motorcycle world denim

    motorcycle world denim

    motorcycle world denim

     

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    Ancient Cities is a collection inspired by places which have passed the test of
    time. Even after hard conditions and battles they have managed to keep their
    cultures and values intact. Similarly, this denim collection aims to  pass
    the test of many washes and chemical treatments. It is collection of durable
    Rigid and Stretch fabrics.

    ancient cities denim

    ancient cities denim

     

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    Alloys is a result of conventional denim elements amalgamated to form a denim fabric with extraordinary visual phenomenon. Soorty calls it a “sorcerer’s stone” of all fabrics. Denim fabric is treated with three key elements to form a fabric which reveals a different color on scraping and washing. This collection has deep dark denim fabrics, adopting an over dyeing technique which is innovative and attractive.

    alloys denim

    alloys denim

     

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    Traveler is a collection of water and stain repellent fabrics. This collection was inspired by
    modern day travelers who wants to explore different parts of world without any worries

    traveller denim soorty

     

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    Wool denim is a premium fabric collection. It is a blend of wool and cotton. It provides a comfort and warmth of wool and comfort of cotton.

    wool denim soorty

     

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    Soorty has evolved into an innovative company, with an extreme focus on Research and development development. Enigma collection is the result of those efforts. Enigma collection is both puzzling and intriguing in its behavior. Soorty designers say

    “ Enigma will revolutionize the way denim fades and enhance ageing effect .”

    enigma denim soorty

    image

    Elasto~soft is a synthetic fiber with physical characteristic of inherent stretch and softness.
    It’s chemical characteristic lies between polyester and nylon. Denim with Elasto‐soft weft
    imparts unique properties on the fabric. When blended with cotton, the fabric retains the soul
    of denim with excellent stretch which is comparable to other elastomeric fibers.

    elasto soft denim soorty

     

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    FOLO THE FABRIC TWICE AND FEEL THE MAGIC OF CONTRASTING COLORS

    2 fold denim Soorty

    2 fold denim Soorty

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    Sustainable is a collection based on recycled cotton and other natural fibers. The company aims to  reduce waste, energy and water to produce a high quality denim fabric . Garment and fabric wastes are recycled to produce the sustainable collection.

    Sustainable denim Soorty

    For more info on this collection , contact Mansoor Bilal from Soorty Denim here