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Tag: sustainability

  • Naveena – Sustainability Efforts By The Exhibitors Of Denimsandjeans | Part III

    Naveena – Sustainability Efforts By The Exhibitors Of Denimsandjeans | Part III

    Continuing our series of articles on sustainability efforts by our exhibitors, we are bringing the third in the series with the first two reports being already published and can be found here and here . In the 3rd report , we are covering Naveena Denim Mill from Pakistan showcasing their efforts towards the same .

    Naveena Denim Mill , Pakistan (NDM)

    The company stresses their efforts towards sustainability in their own words

    “NDM has been making good efforts for safeguarding Environment, Natural Resources through Implementation of Sustainable Research Based Product Development and using Global accredited Compliance . The company believes Sustainability as an important factor of production to make sure that the world will continue to have, the water, materials, and resources to protect human health and  environment. NDM has collaborated with Dystar & Archroma for sustainable dyes and Jeanologia for sustainable finishes which are certified by ISO.The processes involved reduces the amount of carbon dioxide and other harmful gases emitted into the air.”

    They list out some of their sustainable inputs they use in their products :

    • Repreve- A fiber made from recycled materials. Reduces energy consumption and conserves petroleum-based resources by offsetting the need to produce virgin synthetic fibers.
    • Lenzing Modal®– A modal fiber from Lenzing, is naturally soft on the skin and ecological. The fiber is produced, using Edelweiss technology. Edelweiss stands for a “symbiotic” production process – pulp, the raw material, is produced at the same site as the Modal fiber itself. Thus production can be done while going easy on energy and other resources.
    • BCI or Better Cotton Initiative-  A multi-stakeholder initiative – from producer to retailer – who have decided to act together to reduce the damaging environmental and social consequences of cotton production and make the sector’s future more secure.
    • Waste Recycling– NDM uses ETP (Effluent Treatment Plant) in dying processes which allows wasted water to be recycled and reused for dying, sizing, finishing and washing.Special recycled cotton yarn is used to manufacture fabric at NDM which is basically in the raw form.

    Horizon : The Sustainable Fabric Production By NDM

    Horizon is claimed to be an innovative and cutting-edge combination of eco-friendly dyeing and finishing processes . HORIZON combines Naveena’s existing Ecolean + Aqualter processes for dyeing and H2NO for finishing, reducing the event load while saving water, time and energy. As per Naveena, the process uses 81% less water, 40% less energy and %50 less steam compared to conventional process, it improves EIM score by 40%. It also uses less water dyeing for indigo colors with no salt formation.

    Naveena-4_thumb6Naveena_thumb10

    HORIZON claims to guarantee no back-staining and improved crocking.  The result is 95% sulphate reduction, 82% reduction in chemical oxygen demand and 95% total suspended solids.

    naveena-2_thumb14

    Naveena describes the H2NO system :

    “Designed in collaboration with Jeanologia, H2NO uses an eco-friendly technology that reproduces ozone gas conditions. The technology is a ground-breaking innovation for denim supply chain, since it uses ozone and requires no steam, chemical or water in the process. The technology conserves up to 90% water and energy. Using this new process, the mill saves 12 liters of water per jeans and saves 10 to 12 tonnes of chemicals annually. The technology improves the mill’s E.I.M. score by more than 40%. The result is cleaner fabric that requires fewer washes and that ultimately reduces brands’ costs. An advanced dyeing process designed to save our most valuable resource, “water”, Aqualter uses dramatically less water, energy and steam compared to conventional dyeing process. It uses up to 15% less energy, up to 90% less water and up to 80% less cotton waste while producing the same indigo effects.”

    The company shares the following results of their sustainable system vs the conventional dyeing system.

    naveena-3_thumb7

    The next article in this series would be published soon !

  • Forces Of Nature – A Sustainable Collection By Jaden Smith For G-Star Raw

    Forces Of Nature – A Sustainable Collection By Jaden Smith For G-Star Raw

    The rapper turned designer – Jaden Smith has come up with newly designed pieces for G Star Raw recently. This exclusive collection is very special on many counts and specially seems to be strong on sustainability front . The collection has been dedicated to the beauty and power of nature as all the pieces are designed and engineered with sustainable materials as per G-Star Raw. The collection has been categorized into three segments – WATER , EARTH AND ECLIPSE defining the three different colors in the collection. Jaden Smith named this collection – FORCES OF NATURE.

    Let’s take a quick tour of this collection

    W  A  T  E  R

    To emphasize water’s singularity and to convey the utmost respect for this quintessential force of nature, the blue colorway of this collection is made with world’s first Cradle to Cradle Certified™ Gold G-Star Denim Fabric . This fabric is made from 100% organic cotton and supposedly features the cleanest indigo technology which uses 70% less chemicals, requires no salts and has no salt bi-product, thus leaving a clean and recyclable water effluent. A contemporary take on workwear style, this jacket offers strong detailing and a flawless fit. Shank button closures and multiple pockets bring functional undertones. The jacket features a blue colorway graphic patch drawing inspiration from the shades of water.

    F a b r i c

    This Jacket is cut from Cradle to Cradle Certifiedâ„¢ Gold G-Star Denim Fabric and as per G-Star , has the following characteristics.

    • Developed with RFTPi-Raw for the Planet Indigo formulated in partnership with DyStar®, G-Star and Artistic Milliners.
    • Raw for the Planet Indigo and uses 15% less indigo, 70% less chemicals, no salts, and produces no salt by-product during reduction and dyeing process. Consequently saving water and leaving clean and recyclable water effluent.
    • 100% Organic Cotton
    • 8 dip indigo
    • 3×1 right hand twill construction with rich surface character. Mid weight 10.5 oz denim

    D-Staq RFTP Water 3D Deconstructed Jacket

    FORCES OF NATURE–A Sustainable Collection By Jaden Smith For G-Star Raw

    Spiraq RFTP Patches Water 3D Slim Jeans

    FORCES OF NATURE–A Sustainable Collection By Jaden Smith For G-Star Raw

    E  A  R  T  H

    Inspired by raw earth and the creatures that live on it, this colorway has been executed in raw organic cotton and has used no dye whatsoever, making the fabric sustainable and recyclable. The twill construction is made of 100% organic cotton yarns, completely undyed. Due to the untreated organic yarns, the garments receive an off-white hue with natural speckles unique to each garment.

    F a b r i c

    Inspired by the raw concept, Zelz Ecru Denim O has been stripped to its purest fundamental form. G-star says it has highly pronounced twill lines of Zelz Ecru Denim O give an impression of a tough and heavy surface, yet this base is a midweight denim with a soft hand feel thanks to the nature of the left hand twill construction.

    • Digitally printed
    • Undyed & untreated
    • 100% Organic Cotton
    • 3×1 left hand twill
    • Mid-weight 10.5 oz

    D-Staq RFTP Earth 3D Deconstructed Jacket

    FORCES OF NATURE–A Sustainable Collection By Jaden Smith For G-Star Raw

    Spiraq RFTP Patches Earth 3D Slim Jeans

    FORCES OF NATURE–A Sustainable Collection By Jaden Smith For G-Star Raw

    E  C  L  I  P  S  E

    Zelz Black Denim O is first of its kind in the market. G-Star says its their most sustainable black denim due to holistic approach when it comes to the choice of fiber, black dyestuff, its transport, its packaging and the actual dye application.

    F a b r i c

    G-Star is emphatic about the qualities of this black denim. It was done in collaboration Archroma and Artistic Milliners.

    • It features liquid dyestuff that leaves an easy to clean and recyclable water effluent.
    • The black dye used in this denim is produced at Archroma’s ‘Zero Liquid Discharge’ sustainble manufacturing plant which is located near by Artistic Milliners.
    • No chemical contact for workers, and no packaging drums and dye residues to dispose off.
    • The dye application onto the fiber is done in a 5-step process compared to the conventional 8-10 steps.
    • It saves 52% water, 65% energy, 71% CO2 and 14% chemicals compared to conventional black.
    • 100% Organic Cotton
    • 3×1 left hand twill, Mid-weight 10.5 oz

    D-Staq RFTP Eclipse 3D Deconstructed Jacket

    FORCES OF NATURE–A Sustainable Collection By Jaden Smith For G-Star Raw

    Spiraq RFTP Patches Eclipse 3D Slim Jeans

    FORCES OF NATURE–A Sustainable Collection By Jaden Smith For G-Star Raw

    On the whole a great looking collection with sustainability as one of its core strengths. Check out the video for this collection.

    https://www.youtube.com/watch?v=1e0H7EPAr1k

     Pic Courtesy : G Star Raw Website

  • Anubha : Sustainability Efforts By The Exhibitors Of Denimsandjeans: Part II

    Anubha : Sustainability Efforts By The Exhibitors Of Denimsandjeans: Part II

    In the series of articles highlighting the efforts of denim supply chain companies who are participating in Denimsandjeans shows globally, we bring the second one on Anubha Industries from India .  Our effort is to bring to focus the various initiatives taken by the companies in becoming more sustainable and encourage others to also follow.

    ANUBHA INDUSTRIES

    Anubha Industries Ltd is a part of the Pratibha Group of companies, having a history of over 30 years in textiles and manufacturing of fabric including Denim.Headquartered in Surat, with over 600 employees, the company manages the complete industrial chain, from fabric to finished product. Anubha Industries has invested in the state-of-the-art facilities equipped with rope dyeing, weaving, finishing, coating, printing and material testing facilities.

    The company claims that they have an action plan that helps them to reduce energy consumption, its sources, negate waste generation even further in the processes, and minimize current eco-footprints while simultaneously balancing feasibility to do so. The company aims at using only clean chemistry in the entire process by responsible sourcing using Bluesign approved products. The company claims that this input stream management will restrict the entry of the harmful substances right at the beginning of the manufacturing process to achieve standards for an environmentally friendly and safe production. Further , This will ensure that the company’s products meet very stringent consumer safety requirements worldwide and also provide confidence to the consumer to acquire a sustainable product.

    Let’s check out more details on what Anubha is doing !

    Water Saving

    Anubha Industries asserted that they have saved 627 million litres of fresh water over the last 3 years with their new suplhur dyeing method which cuts down a significant amount of water and energy used. The process REDUCES the water consumption to 3.5 litres/kg from12 litres/ kg and used for washing and oxidation process. The dyed products made from this process are made using eco-friendly sulphur dyes. The company has installed a state-of-the-art caustic recovery plant, in which, caustic – a valuable chemical, is recovered from the effluent drain of the mercerizing process. In this process 90 % of the caustic is recovered and is reused back in the process . The recovered water separated from caustic is reused in the process resulting in chemical and water savings for the environment.

    The company claims to achieve high recovery of caustic by using ozonation of the effluent caustic, reverse osmosis technology and multi-effect evaporators. The ozonation process eliminates the contamination by oxidizing to sludge and filteration with coarse membranes & micron filters. The use of chemicals to clean up the caustic is eliminated. Conventionally, the contamination keeps getting accumulated and after a few cycles has to be discarded to effluent.The fresh water consumption for the whole unit includes  water for drinking and cleaning purposes as well as water for the denim production processes. Their custom-designed counter flow system reuses the water used in the production process and results in ,as reported by the company, a considerable amount of process water savings over the year.

    Sustainability Efforts By The Exhibitors Of Denimsandjeans – Part II

    Energy Savings

    So far as the energy is concerned , Anubha claims to save 32 million kWh of electricity over the last 3 years. The company has initiated a number of steps to REDUCE energy usage and eco-footprints, starting with optimisation of in-plant electrical power quality, installation of energy efficient lighting system, and machinery energy consumption is optimised by use of variable frequency drive systems and heat recovery systems in air compressors.State-of-the-art equipment installed includes steam condensate recovery system, flash steam recovery system and waste heat recovery system on boiler and thermopacs that ensures that the energy produced is REUSED after recovery. The heat recovery system installed on air compressors recovers waste heat from the compressor cooling.

    Hot compressed air is cooled in heat exchangers by water. Hot water is generated (55o- 60o C) as an output of heat exchanger. In the conventional method of rejecting heat at the cooling tower causes loss of water in evaporation and consumption of power in cooling tower operations. Anubha says that their production unit has been consistently able to reduce energy consumptions to a diminutive amount of 1.05 KWH / MT of electricity and 0.68KG/MT of coal.

    Sustainability Efforts By The Exhibitors Of Denimsandjeans – Part II

    Waste Recycling

    The company has introduced an advanced treatment system to REDUCE effluent generated and an eco-processing route that reduces the other waste obtained. The process includes the introduction of advanced treatment systems to reduce the effluent generated and an eco processing route that reduces the other waste obtained. The factory also maintains RESPONSIBLE LIQUID DISCHARGE by resorting to in-plant pre-treatment of effluent and ensuing further treatment involving sending effluents to CETP for wastewater management.The installation of a waste heat recovery system on the Stenter machine and the caustic recovery plant helps recover and reuse whatever energy and by-material that is generated.

    This series will continue to part III and beyond . Check out the Part I here . For the latest updates , you can follow us on Facebook , Linkedin and Instagram

  • Sustainability Efforts By The Exhibitors Of Denimsandjeans – Part I

    Sustainability Efforts By The Exhibitors Of Denimsandjeans – Part I

    It won’t be an exaggeration to say that sustainability is the future of not only our industry but also that of others and world in general. We , as a generation, cannot afford to be lackadaisical about our responsibility towards our planet as  “we have borrowed it from our future generations” . Each of us today has a responsibility to do the whatever little bit we can do to ensure that we contribute our 10 cents in reducing the impact on our environment. This is not only restricted to our business activities but also to our personal lives. We really need to bring focus on what we need to do , what good things are being done in this direction and whatever we can hope to do. As Denimsandjeans,com, we will try to bring increased awareness to this aspect which is becoming most important in our lives.
    As a starter, we are bringing together information about various sustainability efforts of our exhibitors who have been working hard to bring make their products and activities more sustainable and helping their partners as well in doing so.

    For the starters, we focus on our industry and identify areas where the efforts are most crucial. Some of them are :  Water Saving, ZDHC , Renewable Energy, Sustainable Raw Materials, Waste Recycling , CO2 Emission Control, Circular Fashion. In this article , we gonna feature ORTA ANADOLU  from Turkey, and KEMIN- GARMON from US/Italy  and will highlight their efforts in this direction.

    ORTA ANADOLU

    Since its inception, ORTA has been weaving a denim heritage passed from generation to generation. Founded in 1953, ORTA transformed from a spinning and weaving company to a denim manufacturer in 1985. Today, ORTA produces over 60 million meters of denim in its Turkey and Bahrain factories and is creating a platform for leading manufacturers to step up and reclaim a denim industry where more aesthetics leads to more ethics.

    ORTA started its sustainability journey at the beginning of 2000 by using organic cotton. The sustainability platform Orta is known as Orta Blu which was founded in 2010. As an early supporter and adopter of BCI, ORTA has always been on the forefront of sustainable change.

    Today, Orta claims that

    “While our footprint is what we take from the planet when we consume, our handprint is what we give the planet when we create change for the better”. At Orta, We are on a mission to drive the denim industry into a more sustainable future. That’s why Orta Blu is in everything we do, at the intersection of where people, planet and purpose matter.
    Beauty is in the process. ORTA is on a mission to create the most mindful, purposeful, sustainable and beautiful fabrics. ORTA’s technologists and developers have perfected the most advanced processes on the planet that yield superior quality fibers, recollect and re-life significantly reduce water usage and conserve energy. Our goal is to create next generation denim processes for a more beautiful and sustainable world.

    Sustainability Efforts By The Exhibitors Of Denimsandjeans | Orta

    On energy side, in 2015 Orta partnered with GDRE (General Directorate of Renewable Energy in Turkey), UNIDO (UN Indistrial Development Organization) and UNDP (UN Development Programme) to increase energy efficiency in the industry. With this collaboration Orta established an Energy Management Team that has been dedicatedly working on performance tracking, targets and projects since 2015, integrating energy management in all efforts since then. Another outcome of this collaboration is the establishment of ISO 50001 Energy Management System in their  production plant, through which the company claims to save  11,7 GWh energy and to prevent the emission of 3,4 gigatonnes of greenhouse gas  from 2015 to 2016.

    With SS19, ORTA is making a bold commitment to be a leader in transforming the denim industry with the most advanced natural technologies. As of this SS19 collection and moving forward, every fabric will be made using the INDIGO FLOW process that is proprietary to ORTA. INDIGO FLOW is a CLEAN LABEL PROCESS where it is possible to achieve up to 70% reduced water use, better dye penetration, energy saving and get a fabric with richer and cleaner look.

    “Embedding INDIGO FLOW into our manufacturing standards is our first step towards disrupting the denim industry and leapfrogging us to a Denim 4.0!”

    Sustainability Efforts By The Exhibitors Of Denimsandjeans | Orta

    One of the latest developments on material side is Zeromax Denim Family. It’s soft denim with shaping stretch that drapes next-to-skin. It has zero cotton and maximum soft shape. Zero max is woven with minimum impact to shape the future of denim and crafted with unique twill and elasticity fusion. Zero impact due to no use of cotton which contributes to environmental pollution through use of water, pesticides and chemicals in its production process.

    With all the sophisticated new digital technology out there, there is a call to be more transparent in the manufacturing process. Orta took a step ahead to become more transparent through the Life Cycle Assessment (LCA) . LCA is an analysis method where the potential environmental impact of products can be assessed in each and every step along the life cycle from cradle to grave. With LCA, the company simulates production into a software by using its own facilities’ consumption, production and emissions as primary data combined with the secondary data acquired from the worldly known databases.

    As of AW19/20 collection, Orta has labeled each and every ORTA garment with a unique QR Code that provides full transparency in the making of the fabric so that one can monitor and measure the environmental impact of their fabrics. In order to take their LCA studies one step further, they have also acquired the environmental product declaration (EPD) for 4  products. EPD is a 3rd party verification of  LCA studies which provides transparency, credibility, and comparable information. The EPDs can be seen accessed from the International EPD System website.

    Orta has also partnered with Alliance for Responsible Denim (ARD) from the very beginning. The ARD is an Amsterdam based initiative led by Amsterdam University of Applied Sciences, Circle Economy, Made by and House of Denim and brings together a collective denim brands to work together to make denim more sustainable.

    ORTA and Circle Economy have been partners since 2016. ORTA assumed the primary sponsorship of a special event BEYOND GREEN that is brought out by Circle Economy and The Amsterdam Fashion Institute to create a circular fashion world. By using the collective power of students and industry to tackle critical issues throughout the fashion system, Beyond Green brings together new and established minds to push the boundaries of what we know, and realize what we dare to imagine. The company has also expanded their partnership with a project called Circle Fashion Tool, a decision making tool built to help brands evaluate the end of life options and circular opportunities for their own textile excess and weigh the practical implications and environmental and economic impacts between scenarios. The tool aims to empower brands to move from the ‘why’ to the ‘how’ of circular fashion.

     Sustainability Efforts By The Exhibitors Of Denimsandjeans | Orta

    Sustainability Efforts By The Exhibitors Of Denimsandjeans | Orta

    KEMIN-GARMON

    Since its birth in 1982, Garmon Chemicals established itself at the very center of a narrative that talks about innovative chemical auxiliaries and solutions. For over 30 years, Garmon Chemicals has been an R&D and marketing platform for fashion innovation and a reference for product quality and responsible practices. Last year , the company has been taken over by KEMIN group. Garmon has been known for its consistent approach towards developing new products to ensure the absolute sustainability .

    Nimbus

    As per Garmon

    nimbus is the first ever range of chemical auxiliaries and dyes specifically selected to be nebulized in closed systems. nimbus chemistry allows for tremendous energy and water savings (up to 80%). Furthermore, nimbus chemistry delivers enhanced viscosity and fluid dynamics of the formulations selected for nebulization. This translates into more efficient contact and reaction between active principles and fibers, as well as an optimization of the chemical consumption. nimbus-z is the 3rd revolutionary wave in garments stone washing, which takes us from solid and liquid age to nebulization age.

     

     

     

    GreenScreen

    GreenScreen Certified™ builds on GreenScreen® for Safer Chemicals, the globally recognized tool for chemical hazard assessment that encourages the design and use of inherently safer chemical ingredients. GreenScreen Certified™ is owned by the NGO Clean Production Action (CPA) and Garmon Chemicals is the first one to introduce this certification to the apparel industry. GreenScreen Certified™ is what ZDHC (Zero Discharge of Hazardous Chemicals) recommends as one of the best tools to assess the safety of chemicals and one of the tools of their Chemical Gateway.

    A EIM comparison score of results using Garmon’s green productsSustainability Efforts By The Exhibitors Of Denimsandjeans | Garmon

    Sustainability Efforts By The Exhibitors Of Denimsandjeans | Garmon

    In the part II , we’’ll bring some more companies and tell you what are their efforts towards sustainability . For the latest updates , you can follow us on Facebook , Linkedin and Instagram

  • G Star Sustainable Jeans In Collaboration With Archroma

    G Star Sustainable Jeans In Collaboration With Archroma

    G Star Raw has recently collaborated with Archroma and introduced a new capsule collection of denim colored using  Archroma’s earthcolors, a range of dyes made from recycled plant waste. Archroma’s EarthColors range recently came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category.

    The company developed EarthColors using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments. The three  colors available in the capsule collection: ‘Dark Plum’, ‘Asfalt’ and ‘Mazarine Blue’, are made from the non-edible parts of beetroot and saw palmetto, left over from agriculture industry or herbal extraction.

    5620 G-Star Elwood Staq 3D Mid Waist Skinny Color Jeans | USD 180.00

    Features

    The G-Star Elwood jeans mapped out a new way of thinking about denim when first released. This seasonal version features the same anatomical 3D construction as the original, updated with sustainable denim and a contemporary fit.

    Fabric

    Earthtrace Dark Plum Super Stretch Denim -  The 5620 G-Star Elwood Staq 3D Mid Waist Skinny Color Jeans is made from sustainable denim with great stretch and recovery. Denim dyed with traceable dyestuff derived from recycled plants and nutshells. (EarthColors by Archroma®) 89.9% less water, 68.5% less energy and 47.5% less CO2 (as claimed by G-Star) , 35% organic cotton, 35% Tencel®, 28% recycled polyester, 2% elastane (Lycra®) Tencel® is made from FSC™-certified eucalyptus that has low impact on the environment. RAW Sustainable. RAW Sustainable garments are made of materials that are sustainable and contribute towards minimizing the environmental impact of the G-Star collection. Color Dark Plum

    Sustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.com

    Sustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.comSustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.comSustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.com

    5620 G-Star Elwood 3D Super Slim Asfalt Color Jeans | USD 180.00

    Features

    The G-Star Elwood jeans mapped out a new way of thinking about denim when first released. This piece contains Bionic Yarn, a very special thread of cotton and recycled ocean plastic.

    RECYCLED PALMETTO LEAVES

    Sustainable colors, renewable fabrics, iconic fits. Taking its earthy green hue from recycled palmetto leaves is the Asfalt colorway of EarthColors denim. Recycled agricultural waste is turned into 100% traceable dyes, resulting in a collection of jeans that represent premium quality, without compromising the earth.

    Sustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.comSustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.comSustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.comSustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.com

    5620 G-Star Elwood 3D Super Slim Mazarine Blue Color Jeans | USD 180.00

    RECYCLED SAW PALMETTO

    The Mazarine Blue iteration of EarthColors denim gets its natural blue shade from recycled saw palmetto. It’s denim, that respects the earth. Recycled agricultural waste is turned into 100% traceable dyes, resulting in a collection of jeans that represent premium quality, without compromising the earth.

    Sustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.comSustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.comSustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.comSustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.com

    “As denim innovators we’re always striving to challenge conventions – both in terms of style and future-proof processes. The introduction of EarthColors into G-Star’s jeans’ collection represents a successful collaboration with Archroma and the embodiment of our sustainable mindset which guides our product design from start to finish.” – Frouke Bruinsma, Corporate Responsibility Director, G-Star RAW.

    “G-Star is the very first denim brand to collaborate with Archroma to create a collection of colored jeans,” comments Paul Cowell, Global Head of Brand Marketing, Brand & Performance Textile Specialties, Archroma. “By doing so, we hope they will inspire more denim brands and retailers to switch to sustainable dyeing ingredients that, like EarthColors, allow creating gorgeous colors – and at the same time are so much gentler on our planet. Because it’s our nature!”

    Sustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.comSustainable Dyed Jeans By G Star Raw In A Collaboration With Archroma | Denimsandjeans.com