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  • UK Denim Market: Bangladesh’s Exports (Sep’22 – Sep’23)

    UK Denim Market: Bangladesh’s Exports (Sep’22 – Sep’23)

    The denim market in the UK serves as a significant chapter in the global fashion narrative, distinguished by intricate supply chains and calculated retail strategies. This report examines the intricate web of transactions between the UK’s retail giants and their Bangladeshi suppliers, focusing on the period between September 2022 and September 2023. We examine four critical aspects: the comparative supplier overview, a detailed analysis of the suppliers to the top brands, fiscal year import figures, and a broader market analysis. Our assessment aims to decode the purchasing patterns, quantify the volume and values, and provide clarity on the market positions of the suppliers involved.

    One of the key highlights is that major UK brands accounted for an impressive 90% of the overall denim purchased from Bangladesh.

    [private_special] Note: This report only reflects the shipments that were made to United Kingdom. If any shipments were made by these brands to other destinations, they would not be covered here.

    Top Brands Dominating the UK Denim Purchases From Bangladesh

    The denim market in the UK has been largely influenced by several key players in the retail sector. This analysis covers the period from September 2022 to September 2023, focusing on the brands that have imported denim garments from Bangladesh to meet the demand within the UK market. It is important to note that this report only considers the denim purchases that are designated for the UK market, excluding any quantities intended for other international markets.

    Market Share Overview – Sept’22 – Sept’23

    • Next: Dominates the UK market with a substantial 33.3% market share, reflecting its prominent position in sourcing denim from Bangladesh.
    • Marks and Spencer: Holds a significant stake with an 18.6% share, indicating its strong reliance on Bangladeshi denim.
    • Primark: Not far behind, with an 11.1% share of the imports, showcasing its notable presence in the UK denim landscape.
    • Smaller yet influential shares are held by New Look at 8.7%, River Island at 4.5%, and H&M at 3.9%, each contributing to the diversity of denim offerings in the UK market.
    • Other retailers like Tesco, Matalan, ASDA Stores, Boohoo, ASOS, and Sainsbury’s collectively contribute 15.7%, reflecting the competitive nature of the market with various players vying for consumer attention.

    Market Insights

    The dominance of NEXT in the UK’s denim imports from Bangladesh indicates a strategic alignment with Bangladeshi suppliers, likely due to favorable pricing, quality, or both. Marks and Spencer’s significant share also suggests a targeted approach to stocking their shelves with denim products that resonate with their customer base.

    Primark’s strong market share further emphasizes the demand for affordable denim in the UK, aligning with the brand’s positioning as a value retailer. The presence of multiple retailers like New Look, River Island, and H&M indicates that the UK denim market is diverse, with consumers having a broad array of choices from various price points and styles.

    Further sections of this report will delve into the implications of these figures and offer insights into the dynamics of the denim industry.

    Purchasing Analysis of Top UK Companies Buying Denims

    This segment of report analyzes the denim purchasing habits of the UK’s top retail companies from Bangladesh, over the period of September 2022 to September 2023. We examine the quantities purchased, average prices paid, and the total value of denim procured by each company.

    High-Volume Buyers

    • NEXT: The leading buyer with 10.05 million units at an average price of USD 6.32 per piece, culminating in a total value of USD 63.51 million.
    • Marks and Spencer: Procured 5.61 million units at a higher average price of USD 10.45 per piece, indicating a premium sourcing preference, with a total expenditure of USD 58.58 million.

    Value-Focused Retailers

    • Primark: Acquired 3.35 million units at a cost-effective average price of USD 6.21 per piece, amounting to a total value of USD 20.82 million.
    • New Look: Purchased 2.64 million units at USD 7.04 per piece, reflecting a moderate price strategy, with a total value of USD 18.60 million

    Mid-Level Purchasers

    • River Island: Bought 1.35 million units at USD 8.8 per piece, with a total spending of USD 11.86 million.
    • H&M: Imported 1.28 million units at USD 6.89 per piece, totaling USD 8.82 million.

    Additional Buyers

    • Tesco, Matalan, and ASDA Stores: These retailers showed a balanced approach with average prices ranging from USD 5.56 to USD 9.26 per piece and total values between USD 4.88 million and USD 10.94 million.
    • Smaller-scale buyers such as Boohoo, ASOS, Sainsbury’s, Pepe Jeans, Louitex, and Levi Strauss varied in both quantities and average prices, indicating diverse purchasing strategies aligned with their brand positioning.

    The purchasing patterns from Bangladesh indicate a dynamic UK denim market where NEXT and Marks and Spencer are leading the way in terms of volume and value, respectively. Primark’s strategy showcases a focus on affordability, while River Island and H&M occupy the mid-range market segment. The varying average prices reflect each retailer’s unique market approach, targeting different consumer demographics. This report underscores the significance of strategic buying decisions in maintaining competitiveness within the UK’s retail apparel sector.

    Analysis of Garment Suppliers for UK’s Top Retail Brands

    This overview captures the strategic relationships between UK retail brands and their garment suppliers, highlighting how each brand aligns its sourcing strategies with its market positioning and customer base.

    Supplier Insights

    Armana Group

    • Next: Largest contributor with 2.411 million units at the most economical average price of USD 6.33 per unit.

    Hirdaramani Group and Pacific Jeans

    • Both catered to Marks and Spencer with 2.4 million and 1.049 million units, respectively, at a premium average price exceeding USD 10.50 per unit, reflecting Marks and Spencer’s emphasis on quality. Pacific Jeans shows versatility by also supplying River Island with 0.76 million units at USD 9.67 per unit, suggesting a flexible operation catering to different market tiers.

    Soorty Textiles

    • A major player for Primark, providing 1.99 million units, combining high volume with a relatively low average price of USD 6.43 per unit, aligning with Primark’s affordability strategy.

    JTC Group and MidAsia Group

    • Supplied New Look with 1.37 million and 1.26 million units, respectively, with average prices around USD 7.00 per unit, indicating a mid-market positioning.

    Overview

    • Largest Volumes : Next and Marks and Spencer are the largest recipients, indicating their dominant market share in the UK denim sector
    • Highest Prices : Marks and Spencer stands out for paying the highest average prices, which likely correlates with their brand positioning towards higher quality merchandise
    • Best Value : Primark achieves the best value proposition, balancing large volume procurement with lower average prices

    The substantial total of over 33 million units acquired by UK brands, with a dominant 90% attributed to major players, showcases not only the scale of operations but also the strategic alliances with suppliers. Brands such as Next, Marks and Spencer, and Primark have each carved out their niche through volume, value, and a blend of both strategies. [/private_special]

    Check out the other reports below:

    1. 15 Indian Denim Brands Retail – A Detailed Report And Analysis
    2. Denim Exports from Vietnam To Europe
  • M.I.H Jeans Launches–The Denim Girls Project

    M.I.H Jeans Launches–The Denim Girls Project

    M.i.h. , a London based premium denim label , recently  launched the Denim Girls Project, a personalization tool that’ll allow you to customize your favourite pairs of  jeans to your heart’s content.The era of ’70s are alive and well in fashion for many reasons. The era is and was popular for patches,colored tassels and hand stitched embroidery . M.I.H jeans is giving similar options including re-tailoring, hand-stitched embroidery, appliqué patches, colored tassels, and more bespoke services, like custom cuts even for vintage jeans you already own. The project has been launched on the eve of the brand’s 10-year anniversary.

    M.I.H | Denimsandjeans

    The Denim Girls Project is personal denim brought to life, inspired by the era when personalized denim – patched, embroidered, frayed – became a badge of creativity.Home customization was a staple of the hippy movement’s liberated style and M.I.H created a modern take on its iconic aesthetic. Whether you want to tailor your denim, request applique patches or even commission hand-stitched embroidery to decorate your clothing, the result is completely bespoke. At the heart of M.i.h is always the 70s, so the customization techniques they are offering through their online service will allow you to create the full funk and flash aesthetic.

    “I was inspired to bring together our network of denim girls to collaborate on this exciting project where they can make their denim their own in a way that hasn’t been done before,” says Chloe Lonsdale, the brand’s founder and chief creative officer. “Our denim girls all bring a London sense of style and a love of vintage denim to their creations. I love the fact our customers can ultimately co-create their own product with us for a totally unique result. It feels playful, modern and collaborative.”

    M.I.H | DenimsandjeansM.I.H | Denimsandjeans

    Rope stitching and wrapped edges are created by hand in their London studio. Step hems and half collars are cut to order. If you want to go the whole way and do it yourself, their vintage-inspired patches come in packs that can be applied at home, or they apply them to your choice of denim. If you want more, they will apply the techniques to your  jeans. If there’s something specific you want that you can’t find through their personalization tool – just tell the guys ..

    M.I.H | DenimsandjeansM.I.H | DenimsandjeansM.I.H | Denimsandjeans

    Start customizing your denim at mih-jeans.com/denimgirlsproject

    This project by M.I.H jeans further confirms the strengthening of DENIM MASHUP TREND !!

    Don’t miss the dates for our upcoming editions of Bangladesh and Vietnam

    Register Now | Denim Mashup | Street Style

  • Bethnals – The Unisex Jeans From London

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    Bethnals is a new denim brand from  London and offering unique unisex jeans for AW’14 . With long years of industry experience under their belt, this brands aims to be different and is not  influenced by trends, but rather the culture of the city around them .

    Bethnals - the unisex jeans

    We spoke to the Founder Designer of the brand – Melissa Clements – to understand why she brought up this brand with a different niche and she shared her frank views with us .

    Hi Melissa ! When did you start this brand and why did you think about starting it ?

    Hi! . Bethnals is a  brand I have believed in for the last few years, and which I am excitedly on the verge of launching with thanks to you. I have been working in the Fashion world for the last 15 years, Buying and Developing denim for a few of the big boys out there. Now here I am the David amongst the Goliaths!.
    The brand has launched on a kickstarter campaign this June.  But I have been working on it for over a year to get perfect before launching.

    Bethnals - the unisex jeans

    We don’t see many of unisex jeans in the market. Why do you think such jeans have higher appeal  for  your target consumers rather than separate styles for men and women?

    From my experience on the buying floor I came across men buying skinny jeans, or borrowing their girlfriends skinny jeans and personally I feel like the ‘Boyfriend’ jean trend always looks more authentic when you actually are wearing mens jeans! The androgynous look has long been coveted in the fashion world and its a style that fits the Bethnals aesthetic perfectly. We’re making jeans that are the right fit for our customers, regardless of their sex.  With Bethnals there is no such thing as girls and boys jeans."

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    How do you select the fabrics for your jeans as normally women go with lighter , softer fabrics  with higher stretch and men’s jeans are normally crafted with heavier fabrics having  comfort stretch.  How do you settle this contradiction ?

    Men in London are big fans of the skinny jean, this cannot be made with heavy comfort stretch, there needs to be a performance stretch construction to achieve this silhouette- that is why they have been stealing their girlfriend’s jeans!!.

    I have thrown away these pre-conceived ideas of what characteristically have been defined to be men’s and women’s denim. The choice of fabrics on the market now is extraordinary, I am exclusively working with Isko on my jean qualities which can achieve the look of a more masculine, heavier twill/slub/denim character but with the performance of a typical womens stretch.

    Denim trends start with the fabric choice, and we are no longer limited to a 98 cotton 2 elastane cut in every fit and every wash… Its an exciting time for Jeans!

    Bethnals - the unisex jeans

    The underlying direction of your brand is "back to the basics" . Does it mean minimal styling and washing ? If so , is Bethnals aiming to be  recognized as a  "Raw Denim Brand"?

    No, our jeans are washed, to ensure they are soft and tactile, Bethnals believe in fading with wear, so your life is imprinted on your jeans rather than in the laundry. The key to Bethnals is simple long lasting denim design- which will live beyond the ever changing landscape of the fashion world.

    Bethnals - the unisex jeans

    London has been one of the most important fashion destinations worldwide. When you say that there is a "London inspired stamp" on your jeans and other items, what characteristics do you refer to ?

    Exactly what you say- London is one of the most important fashion destinations- the trends start here- especially for denim as its driven from the street rather than the catwalk. There is so much diversity and inspiration just heading out to work. Londoners are definitely not the most polished of people but we are creative, and its that pulled together, easy style that is Bethnals! We talk of The London Uniform, and to us that is 1- pair of jeans and 2- a t shirt!  It is not so complicated!

    Priced at just £75, guys and girls can take their pick from three classic styles – SKINNY, STRAIGHT and RELAXED. Each style is also available in exclusive white and black tape selvedge denim for £125.

    Bethnals - the unisex jeans