Denimandjeans | Global Trends, News and Reports | Worldwide

Tag: vf

  • VF to push value denimwear in India through retailers

    VF Corp., through its JV VF-Arvind Brands,wants to be a major player in the value jeans segment in India through its value brands like Hero and Riders . To this end, it is aiming to tie up with the various important retailers in India including Wal-Mart .
    VF had been more focused on the premium segment of the market through its brands – Wrangler and Lee – but realised the importance of the value segment . Its main competitor – Levi Strauss – had also realised the same and sold its Signature brand through Wal-Mart (among other retailers).

    As Reported by Economic Times , the total size of the Jeans market in India is about 40-45 million pairs of denim and out of which 44 million pairs are in the value segment(Less than Rs 1000).
    Though I agree with the % of value segment , I feel that the total size of the market of Jeans in India is much bigger. Denim, which used to be mainly an export item, is currently mainly a product for domestic sale (apart from some sale to garment exporters).
    I am running out of time and will write more about this shortly.

  • VF Arvind to have e-commerce retailing

    Its good to know that more and more industries/companies are realising the power of the ‘New Media’ for marketing their products.
    Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being realised slowly and slowly by the marketers..
    It gives a good feeling to know that VF Arvind is planning to go for an e-commerce site for its ,currently 7, VF brands (besides others like North Face etc which are to be added soon).

    Selling established brands through the net is probably the least problematic as the consumers are aware of the prices , fits ,styles etc .All they need to know is the style and size they like and its easy to order through the net . It is particularly true for the Indian consumer, who is notorious for ‘hand feeling’ the products a number of times before purchasing.

    However, backup operations and the service support are critical for the success of the e-commerce project.
    The experience of VF Corp would come in handy for Arvind in this regard as they have been retailing online since a long time..

    However, it would be most interesting to see the day when Arvind does retail its own brands through the net and makes them a success…