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VICUNHA Spring/Summer 2018 collection

Brazil’s denim mill – Vicunha TÃªxtil reveals the early trends for Spring/Summer 2018 with their product lines manufactured from 100% BCI cotton. VICUNHA has invested its energies in new technological advancements to introduce their collection : Denim at its best!

SUSTAINABILITY

Sustainability is THE MANTRA for a large number of buyers and suppliers in the changing global eco-financial environment. Some companies however try to take this mantra a step ahead . Vicunha finds it one of the most important pillars and has been the focus of their activities for more than ten years now. The Vicunha Team stresses this point :

â€œ All VICUNHA denims are distinguished by 100% BCI (Better Cotton Initiative) cotton. The recycling process is so efficient that there is no waste at the end of the production and therefore we can claim to produce zero landfill. In fact VICUNHA is the largest individual consumer of BCI cotton in the world and uses around 100,000 tonnes a year. For SS2018 we will be launching a new range of ECO RECYCLE fabrics, this range incorporates waste yarn , recycled back into the spinning process to create new yarn, options are set to be available in both stretch and rigids. The key to good recycled yarn is consistency, this is difficult to achieve, however as VICUNHA create this in house under strict control, we are able to achieve exacting standards. The range of fabrics to be offered also includes options that also use less water in the making. The number of eco styles is continuing to increase and VICUNHA is ahead of the game, this is Eco power at its best!. Here are some of our products made in eco â€“ sustainable way . â€œ

DRYYARN TECHNOLOGY

With the new Dryarn technology, Vicunha is bringing a high-performance denim with temperature-control effect to the market. The company claims that the fabrics can be worn for high-performance sports in all weather conditions and It also uses a really lightweight yarn that is not only comfortable to wear, but is able to keep you warm when the conditions are cold and cool when the conditions are hot . This further blurrs the boundaries between casualwear and sportswear.

SHIRTINGS AND LIGHTWEIGHTS

With newly woven textures and visual effects, Vicunha pushes forward on a range of lightweight shirting / dress fabrics for spring/summer 2018 . According to the company ,

â€œThe current trend for retro-modern patterns is reinterpreted in fabrics with patchwork effects in multi tones and textures with irregular slubs in the warp and weft that emphasise the characteristics of the fabrics. Texture features strongly in the collection, fresh small dobbyâ€™s and herringbones which when coated further emphasize and enhance the structure of the fabric in wash. As a contrast VICUNHA also incorporate a lightweight papery finish shirting which provides an excellent base for prints. â€œ

DUAL-CORE TECHNOLOGY

In the premium denim range the focus of Vicunha is on dual-core technology, high-performance denim with perfect recovery. The company asserted that these are in fresh summer blues perfect for the new season.

About Vicunha

Vicunha TÃªxtil S.A. is, in terms of annual sales level, the largest Brazilian enterprise in the textiles and clothing sector. Vertically integrated, Vicunha is engaged in spinning,weaving, and knitting textile fibers, dyeing and printing fabrics, and making garments. Its products consist of filaments, yarns, denim fabrics and twills, natural- and synthetic-fiber knitted fabrics, synthetic woven fabrics, and ready-made articles of clothing. Each one of these areas constitutes a business unit. Vicunha has offices or subsidiaries in the United States, Europe, China, Argentina, and Colombia and exports its products to 80 countries.

September 10, 2016
Vicunha Textil at Fashionim–The Runway Show : 5th Denimsandjeans.com Bangladesh Show

As always, the Runway at our 5th Denimsandjeans show at DhakaÂ became more vibrant and sizzled the moment one of our esteemed sponsors Vicunha Textil started showcasing their SSâ€™17 collections . The collections were showcased in four different categories i.e, Nostalgic Remake , Notox , Roots Recap and Free Radicals.

Lets have a look at their collections :-

May 5, 2016
Vicunha At Fashionim 4th Denimsandjeans Bangladesh Show

Fashionim â€“ the fashion show in denim â€“ gains further traction and attraction at the fourth Denimsandjeans.com Bangladesh show. In its second avatar, the FASHIONIM further evolved and was sponsored by three companies â€“ Vicunha , Enovy and Bhaskar. We bring in this article, the denim wear collection displayed by Vicunha .

Vicunha showed a visual feast of creative and innovative menâ€™s and ladies denim wear. Here is what the Vicunha creative team had to say about their collection.

â€œTo reflect the Playground theme the collection encompassed the spirit of the Athleisure trend by showing products with both attitude and comfort. Garments provided maximum impact as they showcased washes from Martelli and Comask in key shapes blurring the lines between active and casualwear.At the pinnacle of the collection were fabrics from theâ€™ Athletic rangeâ€™, a range of fabrics which perfectly addresses the crossover between sportswear and leisure. The fabrics remain denim on the outside but feel like a jog pant on the inside. This gives the wearer total freedom of movement whilst providing all the character and wash effects achievable on denim. New technological advancements featured strongly, these were showcased in many of the â€˜perfect fitâ€™ ladies jeans, offering high performance and advanced technology with an â€˜ultra softâ€™ touch.Both Essential and premium denims featured across both menâ€™s and ladies wear showing the flexibility of many of the articles and the trend of comfort and ease of movement into menswear.Authentic articles washed in new and innovative ways, recycled and reinvented tradition and heritage into something new, desirable and tangible. Loved, worn and mended styles epitomized this look and encompassed the ethos of this trend. All of the articles shown were made from BCI cotton, and with a stockholding service to support the Asian market, Vicunha stand strong to service this part of the world. Vicunha have spent the last 10 years building a solid foundation of sustainability credentials and support to social causes it is therefore with respect that we can proudly say Vicunha = creativity with a conscience.â€

And now for some very interesting ramp looks from the Vicunha collection.

Check out the video on the show below :

October 30, 2015
AW16 Collection From Vicunha , Brazil

Brazil , as we mentioned before , lives in a world of its own. It has a huge domestic market for denim and other apparel and has developed its own unique fashion sense . The fashion in Brazil â€“ though influenced by international developments – follows its own course . The companies â€“ mills, laundries , garment factories â€“ all follow the unique pattern of demand that is created in the market.

Vicunha is the largest denim companyÂ in terms of actual production , not only in Brazil but around the world , and it does have a sizeable influence on the consumers â€“ often creating trends for their domestic market. On the occasion of the launch of their AW16 collection, I visited Sao Paolo to get a feel of their products, the trends and Brazilian market in general. The launch had all the glam ingredients including a catwalk by some great looking Brazilian models, presentations by specially invited denim guru Adriano Goldschmied and also by Giovanni Petrin of Martelli , presence of international consultants , washing experts and of course visitations by most important Brazilian buyers â€“ estimated to be over 2000 over a 3 day period ! . The whole atmosphere was electric â€“ flowing with the energy of denim aficionados.

We bring in this article, some looks from the show , the products, the presentations â€“ to give a feel of the event.

Some Catwalk Images

May 15, 2015
Vicunha SS16 Collection At Fashionim | 3rd Denimsandjeans Bangladesh Show

FASHIONIM â€“ Fashion in DenimÂ â€“ event was held at our 3rd Denimsandjeans Bangladesh show on 1st March at Dhaka. Three of our exhibitors displayed their SSâ€™16 collections at the show. Vicunha Textil from BrazilÂ was one of the sponsors of the show and displayed their products during the catwalk which included their following product categories. The company gives the description of these products in their own words as below:

Stretch & Comfort

– Moove line: a variety of denim and twill fabrics with a medium/comfort stretch to be used in more adjusted fits as skinnies, aimed at providing a great freedom of movement.
– Athletic Denim & Color fabrics have an innovative construction that provides a Jeanswear look with a sweat pants touch on the inside.
– Perfect Fit offers â€œsmartâ€ denim that combines science, advanced technology and fashion. High performance fabrics withÂ flexibility and good recovery, and an ultra-soft touch.

Classics

– True Denim: Classic rigid – 100% cotton – denim with excellent laundry performance these fabrics reaffirm the return of authentic denim look in a modern rehashes of the original denim look, developed for more pure looks and valuing raw, but also great for vintage looks.
– Shirting Collection: Articles premium light weight denim line, this collection offers sophisticated fabrics with ultra-soft touch and amazing texture effects ideal for fluid shapes such as shirts, dresses, overalls and chemises.

Special lines

– ECO-D: Produced with 100% recycled polyester from plastic bottles, ECO- D fabrics also optimize the absorption and fixation of the dyes and reduce by 80% the water consumption.
– Carbolumen : stylish and modern fabrics with perfect fit, cold touch, brightness and as sophisticated as leather. The perfect combination of intense and bright colors with Leather look, provided by the special finishing CARBOLumen.

March 17, 2015
Vicunha AW-15/16 Denim Collection

Vicunha, the famous denim group from BrazilÂ with productionÂ distributed among five manufacturing facilities in Brazil, Ecuador and Argentina , brings out their AW15/16 denim collection. The collection has some interesting concepts including brilliant coatings (Carbolumen), denim for athletic purposes and super power stretches. We bring here a summary of their main concepts.

SUPER POWER STRETCH

Shirt weights, satin weaves, chambrays as well as 4×1, 3×1 and 2×1 weaves are part of the SUPER POWER STRETCH program that became one of the basis segments with a fabric elasticity of up to 67%.Â The weights are mainlyÂ Â between 7 and 10 oz. Alongside colors and washes, optics and structure play the leading role: â€œhigh density denimsâ€ with a clean look and a soft and comfortable feeling prevail which, according to Vicunha, are important menswear as well. Consequently, the highlights include light denim qualities produced from cotton or mixtures of Tencel for blue denim shirts, as well as in womenâ€™s fashion for jumpsuits, overalls and skirts. Thomas Dislich , marketing Director says :

â€œIn general, there is a strong trend towards fine, combed yarns, comfort yarns and polyamide: a soft, casual feeling is the most important issue.Thus, the SUPER POWER STRETCH remains a front-runner, not only for slim shapes, but also to guarantee the authenticity of form and best wearing comfort.â€

ATHLETIC DENIM

VICUNHA presents its ATHLETIC DENIM for the autumn/winter 2015/16Â with an elastic stretch content of 76% for maximum comfort, elasticity and fit. It is a mixture of urban denim look on the outside and workout outfit feeling on the inside.

CARBOLUMEN

Carbolumen is a finishing highlight which presents highly brilliant coatings, natural leather looks and qualities with a cool touch and recognizable denim identity thanks to progressive technologies. Besides brilliance, structure and high quality, the primary focus is on comfort,Â fit and breathability. A sophisticated softening treatment ensures succinct effects and aÂ contrast of glossy and matt surfaces.

ECO-D

ECO D are authentic colored jeans line made of warp dyed yarn and the fabric consists of 100% recycled polyester obtained from recycled PET bottles and 100% BCI (Better Cotton Initiative) cotton.Each meter of fabric uses about 3 plastic bottles . Even for the dyeing process the normal water consumption isÂ reduced by approximately 80%, as claimed by the company- besides reusing about 70% of the remaining small amount of water.

PRINTED DENIM

Animal prints , polka dots, baroque or tropical patterns for part of the printed collection.

METALLIC GLAM

Glamour stays! Shine and glitter effects created through micro-particles applied on the fabric surface ensure exciting metallic looks. In addition to the characteristic black and silver, this season Metallic also strikes with strong colors such as royal blue and grass green. About 100 washes are guaranteed by the company for the high resistance and durability of the product.

TRANSFORMING DENIM

TRANSFORMING DENIM â€œturnsâ€œ blue denim into aÂ piece of art, which is mixed up with bright colors. The shades of color depend on the grade of chemical treatment, for instance, by the use of permanganate spray during the washing process. The creative diversity due to the various color shadings â€“ from soft to vivid â€“ allows a wide range of options for the production of unique, exclusive pieces.

May 27, 2014
Vicunha SS’ 15 Denim Trends

“It’s a denim reboot!” Thomas Dislich, Director for Europe and Asia, succinctly sums up Spring/Summer 2015! “The blue gold is back on top as the protagonist in all collections. Denim is once again a fashion dynamo, and will significantly impact the shape of the market.” “Real denim” with cross-effects and irregular thread structures will play an important role. Discreet lines will more likely be in the background, while vintage is unmistakably at the fore!

VICUNHA is known worldwide forÂ collections and production volumes â€“over 100 different items per season and about 14 million meters produced per month â€“ and even better known for its pioneering role in South America. The denim powerhouse meets the highest international standards in terms of environmental protection, social responsibility, recycling and the sustainable, clean production of cotton. For years, VICUNHA has worked exclusively with cotton farms in Brazil and the USA whose business and employee policies meet the approved standards. In addition, the company is one of MARKS & SPENCER’s “Plan A” partners.July 2013, BCI’s South American debut took place in the VICUNHA showroom n SÃ£o Paulo.

SSâ€™15 – DENIM REBOOT

DENM REBOOT is VICUNHA’s general seasonal theme for Spring/Summer 2015.Itâ€™s also the name of this group of highlights, which includes some ofÂ the most fashionable items. Here are some select denim fabrics from Vicunha for SSâ€™15 from the â€˜Denim Rebootâ€™â€¦. Gradient The Gradient line is striking thanks to its distinctive cross hedging and very lightweight 10-oz weight. It’s ideal for vintage effects in inner linings, as well as for distressed jeans and the used look. Blaine Blaine is eyecatching with its 11.5-oz weight, conspicuous cross structures and stronger ring slubs in a beautiful indigo. American vintage with iconic James Dean allure! Also perfect for dark dyeing! Â Â Jordan This cool, unusual green-cast vintage look in an authentic 12-oz weight counts on relaxed texture and open weave cross hedging.

Tango

Tango is oriented towards Japanese denim, in 12-oz and a summery dark blue. Strong irregular threads with ring effects and heritage-inspired slubs catch the eye.

Sendai II

This is the resurrection of a VICUNHA classic, one of the big favorites from 10 years ago. The 11-oz heritage line is experiencing a brilliant comeback through the use of new technologies, and gives commercial trends just the right twist.

Kiroshi

Comfortable stretch for men and women is essential. Especially this robust 12-oz line with strong textures in special dark blue indigo. CORE LINES The 100% cotton CORE LINES are strong all-round items made for function, with dense textures, and â€“ depending on the wash â€“ a more unobtrusive look. A quieter alternative or the ideal complement to the DENIM REBOOT trend highlights. Jackson The 12.75-oz Jackson features close-ups and fine interpretations with fashionable cross hedging. Its wearing comfort makes it an excellent choice for comfortable yet fashionable styles geared towards middle-aged customers. Marvin The 11.5-oz Martin is great for authentic, robust, non-elastic boyfriend jeans, equally beloved by fashionable girls and stylish male teenagers. Ridge With a weight of 11.8-oz, this all-round item is suitable for all washes and product lines.Ridge is especially beloved and purchased in large amounts by the major international verticals. CORE STRETCH/MOOVE Super stretch and power stretch are still essential components. In women’s denim,body-hugging sexiness without tightness is essential for both boutique and mainstream businesses! VICUNHA claims to have developed high degrees of silkiness through satin weaves and the use of fluid twisted threads. Andaluz In a light 8.4-oz weight, specially combed and twisted threads yarns charm with a fine, silky feel. Polyester blends make for excellent recovery, in order to ensure perfect fit over the long term. Caprice This 9.8-oz light cotton satin luxuriates in poetic shades of silky soft blue denim in summer colors.

Some moreÂ Looks from Vicunha denim collection

September 15, 2013
Vicunha Spring / Summer 2014 Collection
VICUNHA , the famous denim group from Brazil, offers around 120 grades for Spring/Summer 2014 denim colection, divided into three broad themes :
- Â Denim Gallery
- Color Jeans Gallery
- Printed Gallery
Prints and coloursÂ have beenÂ strong denim trends for next two seasonsÂ and Vicunha incorporates them into their collection. Some of the key products from within these broad themes are here below :

Super power stretch

With an elasticity quotient from 40% up to an unprecedented 67%, SUPER POWER STRETCH is one of the big, stand-out sellers! Grades like Kristen, Fray, Tessa and Emily are available in light weights between 7oz and 9oz. Also available in black denim, SUPER POWER STRETCH is a very important summer edition!.

DUO D

True coloured denim with a light stretch effect in eight different colour combinations. Whether pepper, orange, yellow, brown, green, ocean blue, mint or neon, this denim mixes it up with
bold colours on the reverse side, creating an especially personal, innovative expression. Perfect for striking colour effects in young, modern design!.

ECO D

This authentic, warp-yarn-dyed coloured jeans line with a white weft has it all. The fabric is 30% polyester, derived from recycled plastic bottles. That means three fewer plastic bottles on the planet per metre! The dye was developed in-house, with close attention to strict environmental protection measures, and is reduced with degradable glucose. A revolutionary dyeing process reduces the usual water consumption by around 80% â€“ even the small amount of water remaining is up to 70% reusable. Technical innovation at its best! Available in kiwi, blueberry, litchi or mandarin.

METALLIC FINISH

Glossy and metallic, perfect for the retro-glam look and much more! Lots of glitter and stretch are the perfect combination for urban disco reminiscence. This line is also based on sophisticated technology in terms of product resistance and durability, with around 100 washes.

.

PRINTED DENIM

This product line significantly expands the expressive qualities of essential denim. Animal prints, plaids, floral or hounds tooth â€“ the line offers a wide-ranging, trend-oriented palette. Whether a printed facing side for an overall stylistic expression or a printed reverse side for special details, PRINTED DENIM is one of the highlights of Spring/Summer 2014.

VINTAGE LEATHER â€“ PETIT POIS

Leather effects combined with sophisticated printing techniques offer particularly interesting just-washed effects. An elaborate sandwich lamination gives the material an organic used
effect. Cool, modern, trendy!

Vicunha is a large group with worldwide sales for the first half of 2012 were around 285 million U.S. dollars, with a net profit (EBITDA) of 34 million dollars.Â The company currently employs 7,000 people and produces approximately 550,000 metres/day, seven days a week, in five of its own factories (three in Brazil and one each in Ecuador and Argentina). Vicunha is upbeat on the European market and hopes to sell 10 million meters in Europe in 2012.

â€œEurope is picking up again and weÂ we estimate that we will see sales of 10 million metres by the end of 2012. In our opinion, the European market overall will restabilize in mid-2013,â€ sums up Thomas Dislich , European Director , Vicuha.

Sponsored Link:
September 27, 2012
Vicunha Spring/Summer 2013 Denim Forecast
Having recently acquired a denim manufacturing facility in Argentina, and with denimÂ production of about 140 million mtrs pa, the Brazilian company Vicunha is now the second largest denim fabric company in the world. With such a huge production to sell , the company is still very nimble and responsive to market needs for quick productions . The company explains how it has to cater to produce fabrics to cater to three different seasons at the same time:

â€œImagine being a denim or flat-woven manufacturer having to deliver large quantities to such hyper-fashion brands as COS, H&M, Massimo Dutti and Zara, on demand â€œtodayâ€ i.e. in the current season. Imagine delivering to companies that can often only decide in November what will be under the Christmas tree in December. Imagine already now having to satisfy highest trend expectations of such global players as Calvin Klein, DKNY, Hugo Boss and Tommy Hilfiger for â€œtomorrowâ€, i.e. the coming season. And also imagine offering these labels and hot denim brands such as Diesel and Replay the latest future styles for â€œthe day after tomorrowâ€, i.e. the next but one season. This means covering three seasons at a time and providing fast and reliable large scale deliveries and optimum customer service plus technical support for a very sensitive market that reacts like a seismograph to change.â€

Forecast :Spring / Summer 2013

Here is a brief forecast from the company for the Spring/Summer 2013 season
- “Plurality” is the catchphrase for the Spring/Summer 2013 season. Denims have to be equally stylish of every shade, and in the three main kinds of washes: Dark, including the authentic “rinse-wash”; middle, with the casual “used-wash”; and light, with “bleach wash,” for a naturally-faded favorite jeans look.
- Despite all the choices, “sky blue” and “pure indigo” are the clear front-runners and are considered strong favorites this season.
- Appearance and texture are key: high density denims
  come out on top with their clean look and soft, comfortable fit, which is of increasing importance in the men’s range.
- Lightweight fabrics such as cotton with Tencel and
  linen are also highlights for jeans, currently in fashion for women’s jumpsuits, overalls and skirts. Generally, there is a strong trend towards fine, combed threads. Whether cambric or 2×1 ribs â€“ soft, relaxed fit is key.
- Super-stretch remains at the forefront, not only for fashionable slim fits, but also to ensure authentic design and wearability. Finely combed threads, soft threads,
  and polyamide threads ensure softness.
- Â Preferred colors: distressed light blue and beige!
Sustainability Mantra

At the beginning of the year, VICUNHA became the very first Brazilian company to join the BETTER COTTON INITIATIVE. Vicunha’s first priority is the sustainable, clean production of cotton. As a pioneering member of the BETTER COTTON INITIATIVE in the Brazilian market, their main priorities are sustainable, clean cotton production, environmental protection and social responsibility.

“Pricing policy is important, but not at the expense of environmental and social responsibility,” commented Thomas Dislich, CEO of VICUNHA Europe, on membership in the BCI.

The denim giant is also setting standards within the company for social standards, workplace security and environmental protection. Alongside membership in the BCI, the company has permanently invested in recycling. Polyester is produced from recycled plastic bottles and biomass instead of oils or fossil fuels; organic materials such as cashew nut shells and raw sugar pulp are used in the production processes. As a result, the company reduced their monthly carbon dioxide emissions by about 10,000 tons.

Speed to Deliver Offensive

The company is not wanting in its ability to serve different markets of the world with a speedy delivery service that ensures that clients can respond to the latest fashion changes. Vicunha has currently a market break up as :

Brazil 75%
Argentina 10%
Other America 10%
Europe 5%
It has a large warehouse in Europe to serve its clients with a quick delivery service and now the company has set its sight on the growing denim apparel region of South Asia â€“ Bangladesh, Pakistan, Sri Lanka and India. The company just announced setting up of a 500,000 mtrs warehouse at Sri Lanka which will be able to deliver fabrics within 7 days of order to this region.Â Thomas Dislich says :

“This strategic and very advantageous positioning makes us very flexible for the Asian market, especially for Bangladesh, one of the main production locations for Western brands and verticals. Goods can be delivered by ship less than seven days after they are ordered,” says Thomas Dislich.

For the upcoming Denim by PremiÃ¨re Vision in Paris, from November 30th to December 1st, 2011, the Brazilian denim giant shows their “lifestyle” colors with a new stand concept, as at the previous fair. The stand’s design and atmosphere embraces the season’s moods. For more details ,contact Vicunha Europe at this email address
November 29, 2011