Denimsandjeans is happy to have Wiser Globe at the 1st edition of Denimsandjeans Egypt show on Feb 2-3, 2025 at Cairo, Egypt as an exhibitor and as a sponsor . Wiser Globe is a full-service supply chain company in Turkey, involved in all kinds of garment production and sustainable innovation development. They have a very strong presence in Egypt and are investing in the country due to strong positive outlook of potential growth opportunities in sustainable fashion from here. We recently had a talk with the Chairman – Mr Fuat Gozacan to gain insights of the company , their innovations and expectations from the show.
1) Wiser Globe is a full-service supply chain company, involved in all kinds of garment production and sustainable innovation development through multiple divisions. Tell us a little more about your group?
We have been serving the garment manufacturing sector since 1997. Over the years, as market dynamics evolved, we expanded our focus to include investments in different regions. This shift not only enhanced our flexibility but also enabled us to cater to a diverse customer portfolio. Today, we serve over 20 product categories. Our group not only provides an alternative in the supply chain but also pioneers the industry with innovative technologies. Through groundbreaking initiatives like Wiser Technology and Wiser Wash, we are advancing sustainable washing processes while introducing AI-powered machines to the industry for the first time.
2) We thank you for joining the first Denimsandjeans Egypt show in 2025. Why do you think Egypt is getting more important to the global apparel supply chain, and how is Wiser Globe positioning itself there?
Egypt is still a developing country in the sector, and investments there need to proceed with consistent and strategic planning. Recognizing the opportunities in the country about two years ago, we began our investments. Although there is still much to be done, we aim to reach a leading position in the shortest time by deploying Turkish experts in the region who excel in their respective fields.
3) You have offered some very unique sustainable solutions like Wiser Wash to the industry. Can you elaborate on these, and how satisfied are you with the results achieved?
At Wiser Globe, sustainable washing solutions have always been a priority. In 2017, we introduced the Wiser Wash patented process to the industry, and since then, we have partnered with numerous brands and continue to do so. This method uses dry ozone technology to achieve natural and vibrant looks comparable to traditional methods. Wiser Wash also holds an LCA (Life Cycle Assessment) certification and is recognized as the most efficient and water-saving denim bleaching method globally. To further perfect this process, we established our own technology company, Wiser Tech, which introduced the first AI-powered sustainable washing machines to the industry. This allows us to use Wiser Wash more effectively and seamlessly.
4) What would be your key focus in terms of product and technology offerings during Denimsandjeans Egypt?
Currently, we have the capability to produce over 20 product categories, and we have begun manufacturing these in Egypt. We are continuously expanding our product range. Additionally, we aim to adapt Wiser Wash and Wiser Tech solutions to the region, offering both traditional and sustainable applications to meet the needs of our valued customers.
5) Do you believe in the success story of Egypt, and how do you see the future of the country?
Egypt has been part of the textile sector for many years, but there are still some gaps to address. However, with the growing interest from manufacturers and the country’s openness to development, I have no doubt that Egypt will make significant progress in the coming years, offering high-quality products to the industry. Furthermore, its customs union agreements with Europe and the U.S. make brands more inclined to source products from this region.
