{"id":13175,"date":"2014-12-12T10:53:31","date_gmt":"2014-12-12T17:53:31","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/?p=13175"},"modified":"2016-05-31T05:09:11","modified_gmt":"2016-05-31T12:09:11","slug":"denim-by-pv-ss16","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/latest-denim-reports\/denim-fairsexhibitions\/denim-by-pv-ss16\/13175","title":{"rendered":"Denim by PV SS’16 Trends"},"content":{"rendered":"

Denim by PV held at Barcelona on 19th and 20th Nov had 2 busy days\u00c2\u00a0 with about\u00c2\u00a0 100 companies participating and over 4000 visitors coming from around the world. Though some felt that the May show was better, most of the exhibitors and visitors seemed happy with the show.
\nThe exhibiting companies brought out their latest collections to the show for SS\u00e2\u20ac\u212216 season. Some trends emerged from these collection, one of the important one being the strong desire of denim companies to board the Athletic Wear<\/strong> band wagon and to beat Yoga pants and other competing products\u00c2\u00a0 at their home turf. Companies invested in technologies to bring out lighter denims with high stretchability \u00e2\u20ac\u201c going upto 100% \u00e2\u20ac\u201c with very good recoveries and low growths. Primarily to enable the denim to be used as a highly functional garment competing with all kinds of athletic wear.<\/p>\n

Softness is in<\/strong> : Super soft fabrics were highly focused on as manufacturers tried to bring out various technologies in yarn, weaving and finishing to give that ultra soft touch to the consumer . The knit (jersey) denims are a very important part of the soft brigade as companies take the knits to next level with better stretches , comfort , function and distressability. To many, knit denims shall continue as a base staple fabric on which other value additions will be done.<\/p>\n

Advanced Coatings<\/strong> : Many companies invested in advanced coatings to be done on lighter weight and high stretch fabrics and to give that shiny and pearly look to the fabric. These coatings are technology intensive as normally it is difficult to sustain them on high stretch fabrics.<\/p>\n

Eco sustainability mantra continues with increased vigor. Crailar fiber is being used by a number of exhibitors as an upcoming eco sustainable alternative to cotton and to give that non-uniform linen like effect.<\/p>\n

Selvedge denims seem to be getting more popular as middle rung brands also looking at them for their niche products. Most of the producers of selvedge seemed full and happy. Selvedges have been developed further to bring in more variations including blacks, stretches, dyed wefts and other combinations.<\/p>\n

We now cover some of the companies we visited. It will not be possible to list all though we will try our best to cover as many.<\/p>\n

Cone – USA<\/span><\/h2>\n

Cone denim brings out ConeFlex<\/strong> \u00e2\u20ac\u201c denims that stretch in four directions using stretch warp yarns and Cone\u00e2\u20ac\u2122s patented SGene yarn technology in the weft.\u00c2\u00a0 Cone Touch introduces soft hand denims with added benefits of enhanced performance . The fabrics with Catch-Move-Release technology catches moisture move it away from body and releases for quick evaporation. Conegard fabrics are durable water repellant fabric engineered to add functionality and protection against elements. This is done without a coating process and does not interfere with cotton\u00e2\u20ac\u2122s inherent capacity to breathe for natural comfort.<\/p>\n

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Orta – Turkey<\/span><\/h2>\n

Orta Science of Stretch<\/strong> Collection presented in Denim by Premiere Vision on 19-20th<\/sup> December, 2014 in Barcelona is tailor-designed to serve both the active, as well as the fashion-conscience. Experimenting with different yarn blends, Orta brings out various categories of products including Sensual<\/strong> having Tencel and Modal fibers, Flexible <\/strong>for high stretchability , Ultraflex<\/strong> for a body lifting and slimming effect. Comfort Squared<\/strong> creates a better range of motion for active men and women who require both form and function simultaneously , D-Craft<\/strong> for 100% cotton look with comfort of stretch and more.. Orta also presented some yoga performers and some skaters while wearing their garments.<\/p>\n

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Arvind \u00e2\u20ac\u201c India<\/span><\/h2>\n

Arvind brings
\nPerformance Stretches<\/strong> made in Dual Core Dynamo denim and Dual Fx technology.
\nMutant jeans<\/strong> is created with as a combination of construction methods to achieve a denim effect using dobby structures with desirable properties of natural stretch and air permeability.
\nNeo Denim<\/strong> brings the truly dark blue denims which wash down gradually offering contrasts at every level on different products like Jacquards, prints, soft stretches , neo dying etc.
\nBoomerang denim<\/strong> \u00e2\u20ac\u201c the high stretch denim come with high extra softness and high shape retention quality.
\nNeo bubble<\/strong> – feathery and airy , light weight denims for women tops , dresses and men\u00e2\u20ac\u2122s summer shirts.<\/p><\/blockquote>\n

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Prosperity – China<\/span><\/h2>\n

The new S\/S16 collections presented by Prosperity Textile,\u00c2\u00a0 is based on premium cotton quality, and with many innovative performance fibers.Re-Invent <\/b>denim seeks to save upto 85% water consumption in dyeing, and more than 75% energy and electricity consumption as well.<\/p>\n