{"id":1407,"date":"2010-01-18T18:26:11","date_gmt":"2010-01-19T01:26:11","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/latest-denim-reports\/us-jeans-buyers-care-most-about-fit\/"},"modified":"2010-01-18T18:28:09","modified_gmt":"2010-01-19T01:28:09","slug":"us-jeans-buyers-care-most-about-fit","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/latest-denim-reports\/us-jeans-buyers-care-most-about-fit\/1407","title":{"rendered":"US Jeans Buyers Care Most About Fit"},"content":{"rendered":"<p>Price has always been an important criteria for buyers of jeans . However, the success of premium denim jeans has shown that when purchasing denim , buyers are looking for many other things. A <a href=\"http:\/\/docs.google.com\/viewer?a=v&amp;q=cache:3LP4QQ5waOoJ:www.cottoninc.com\/SupplyChainInsights\/Price-Is-Not-Premium-in-Jeans\/+otexa+denim+2009&amp;hl=en&amp;gl=in&amp;pid=bl&amp;srcid=ADGEESieMDjSWliTA7K-GI0X8GVnn-EBEqA0uocc_QISBEam_TJO7GL7UJ5ccZkF_r-bnQvLRm1JV2PnwNY95LieiFZBmyn2MNFT_p7lk4bWy6xOvSTRLLaSqCUCzOysVM2UZqQ0Vp1Y&amp;sig=AHIEtbRjWok2atvvnwOJm-3PEJx4hZF-gA\" target=\"_blank\">report by Cotton Inc<\/a> on US consumers last year shows that fit is the most important criteria for the purchase of jeans.<\/p>\n<p><a href=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2010\/01\/image3.png\" class=\"thickbox\"><img loading=\"lazy\" decoding=\"async\" title=\"denim report\" style=\"border-right: 0px; border-top: 0px; display: inline; border-left: 0px; border-bottom: 0px\" height=\"229\" alt=\"denim report\" src=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2010\/01\/image-thumb2.png\" width=\"339\" border=\"0\" \/><\/a> <\/p>\n<p>50% of the buyers make a denim purchasing decision based on the FIT OF THE JEANS..<\/p>\n<p><em><strong>Price has been a factor for <font color=\"#ff8000\">jeans purchase only for 16%<\/font> of the respondents. Against this , on an average ,<font color=\"#ff8000\"> 84% of consumers purchase other apparel products based on Price<\/font>..<\/strong><\/em><\/p>\n<h2>Other interesting facts about&#160; US Denim consumers As Per Report :<\/h2>\n<ul>\n<li>78% of consumers love wearing denim (should be higher !)<\/li>\n<li>62% of consumers bought denim because they needed to replace old ones and 28% wanted to get something new !<\/li>\n<li>96% of consumers own denim .<\/li>\n<li>On an average US consumers own about 7 pairs of jeans \u00e2\u20ac\u201c This is about 6% of their wardrobe.. This translates into about 105 garments owned by an average US consumer (wow!).<\/li>\n<li><strong>Women<\/strong> are more likely to care about fit <strong>55 % vs 41%<\/strong> in case of <strong>men<\/strong>.<\/li>\n<\/ul>\n<p>Download the full <a href=\"http:\/\/docs.google.com\/viewer?a=v&amp;q=cache:3LP4QQ5waOoJ:www.cottoninc.com\/SupplyChainInsights\/Price-Is-Not-Premium-in-Jeans\/+otexa+denim+2009&amp;hl=en&amp;gl=in&amp;pid=bl&amp;srcid=ADGEESieMDjSWliTA7K-GI0X8GVnn-EBEqA0uocc_QISBEam_TJO7GL7UJ5ccZkF_r-bnQvLRm1JV2PnwNY95LieiFZBmyn2MNFT_p7lk4bWy6xOvSTRLLaSqCUCzOysVM2UZqQ0Vp1Y&amp;sig=AHIEtbRjWok2atvvnwOJm-3PEJx4hZF-gA\" target=\"_blank\">report here<\/a> or check out more <a href=\"http:\/\/www.denimsandjeans.com\/category\/latest-denim-reports\/\" target=\"_blank\">denim reports<\/a> here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Price has always been an important criteria for buyers of jeans . However, the success of premium denim jeans has shown that when purchasing denim , buyers are looking for many other things. A report by Cotton Inc on US consumers last year shows that fit is the most important criteria for the purchase of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[355],"tags":[272],"class_list":["post-1407","post","type-post","status-publish","format-standard","hentry","category-latest-denim-reports","tag-us-denim"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/1407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=1407"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/1407\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=1407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=1407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=1407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}