Brazil , as we mentioned before , lives in a world of its own. It has a huge domestic market for denim and other apparel and has developed its own unique fashion sense . The fashion in Brazil \u00e2\u20ac\u201c though influenced by international developments – follows its own course . The companies \u00e2\u20ac\u201c mills, laundries , garment factories \u00e2\u20ac\u201c all follow the unique pattern of demand that is created in the market.<\/p>\n
Vicunha is the largest denim company\u00c2\u00a0 in terms of actual production , not only in Brazil but around the world , and it does have a sizeable influence on the consumers \u00e2\u20ac\u201c often creating trends for their domestic market. On the occasion of the launch of their AW16 collection, I visited Sao Paolo to get a feel of their products, the trends and Brazilian market in general. The launch had all the glam ingredients including a catwalk by some great looking Brazilian models, presentations by specially invited denim guru Adriano Goldschmied and also by Giovanni Petrin of Martelli , presence of international consultants , washing experts and of course visitations by most important Brazilian buyers \u00e2\u20ac\u201c estimated to be over 2000 over a 3 day period ! . The whole atmosphere was electric \u00e2\u20ac\u201c flowing with the energy of denim aficionados.<\/p>\n
We bring in this article, some looks from the show , the products, the presentations \u00e2\u20ac\u201c to give a feel of the event.<\/p>\n
<\/p>\n![\"Vicunha](\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2015\/05\/20150512_185501.jpg\" "\\"Vicunha")
<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\nSome Catwalk Images<\/h2>\n
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