{"id":2129,"date":"2010-05-08T23:49:40","date_gmt":"2010-05-09T06:49:40","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/denim-brands\/denim-brands-international\/levis-uses-facebook-social-buttons-to-improve-sales\/"},"modified":"2010-05-09T22:16:56","modified_gmt":"2010-05-10T05:16:56","slug":"levis-uses-facebook-social-buttons-to-improve-sales","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/denim-brands-international\/levis-uses-facebook-social-buttons-to-improve-sales\/2129","title":{"rendered":"Levi’s Uses Facebook Social Buttons To Improve Sales"},"content":{"rendered":"

\"levis<\/a> Social media has become a very important component of marketing efforts of  top companies  worldwide<\/a>.  With hundreds of millions of people around the world connected through various social media sites like Facebook<\/a> (400million+ subscribers) , Linkedin<\/a><\/p>\n

(65+ million subscribers) , Youtube<\/a>, Twitter<\/a> and a host of other sites,  it is only natural that companies would like to convert the visitors on these sites to their customers. Many brands have already taken the social media route to promote their brands. With new tools being provided by the social networking sites, it is becoming  easier for various companies to develop a community around their products \u00e2\u20ac\u201c which helps the companies to get sales through peer recommendation. 
Facebook has introduced new social plugins which can be easily incorporated in the websites to create user experiece which is more personalised and social. Levi\u00e2\u20ac\u2122s has announced that it will be using the Facebook plugins , specially the \u00e2\u20ac\u02dcLike Functionality\u00e2\u20ac\u2122<\/strong> to provide innovative shopping experience to their buyers on their site Levi.com<\/a> . They are also building a \u00e2\u20ac\u02dcFriend Store\u00e2\u20ac\u2122 which would be visible to the logged in users of Facebook. <\/p>\n

How does these Social Plugin Work On Levi\u00e2\u20ac\u2122s Store<\/em><\/font><\/h2>\n

Levi\u00e2\u20ac\u2122s has  paired the \u00e2\u20ac\u02dcLike\u00e2\u20ac\u2122<\/strong> button alongwith their products. As a result , visitors can see how many facebook users actually like that particular product. One can add one\u00e2\u20ac\u2122s like to this list by just clicking on the button and logging in with the facebook login details.<\/p>\n

\"facebook<\/a> <\/p>\n

As in the example above, this particular jeans has been liked by 138 facebook users. And if you click on the \u00e2\u20ac\u02dcLike\u00e2\u20ac\u2122 button, you will be able to login to facebook and add your liking to this jeans.   And once you click on the button, there will be a pop-up message poster to facebook from where you can add comments to this liking which your friends can see those comments on your facebook page .
\"levis<\/a> <\/p>\n

Not only this, you would be able to see the images of your friends who have liked this particular product on the Levi\u00e2\u20ac\u2122s Friend Store<\/a>. So , it becomes a nice recommendation tool where facebook users can see which of the Levi\u00e2\u20ac\u2122s jeans their friends like and (maybe) why ! . Its like meeting friends  in college cafetaria and discussing ones favourite jeans . <\/p>\n

How is Levi\u00e2\u20ac\u2122s Going To Benefit From This <\/font><\/em><\/h2>\n

Levi\u00e2\u20ac\u2122s , with its substantial customer base around the world will get  great  benefits from this Facebook tool. <\/p>\n