{"id":22416,"date":"2016-08-24T05:43:01","date_gmt":"2016-08-24T12:43:01","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/?p=22416"},"modified":"2016-10-14T05:28:17","modified_gmt":"2016-10-14T12:28:17","slug":"mavi-launches-indigo-move-collection-in-collaboration-with-adriano-goldschmied","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/mavi-launches-indigo-move-collection-in-collaboration-with-adriano-goldschmied\/22416","title":{"rendered":"Mavi Launches Indigo Move Collection In Collaboration With Adriano Goldschmied"},"content":{"rendered":"

Celebrating its silver jubilee, Mavi recently announced its partnership with the ultimate indigo authority, Adriano Goldschmied<\/a>– The Father Of Denim, and had launched Indigo Move September 2016. Focused on the concept of an active lifestyle and comfort, Indigo Move is a new generation of products that captures Mavi\u00e2\u20ac\u2122s \u00e2\u20ac\u0153perfect feel\u00e2\u20ac\u009d philosophy highlighted by clean, sporty styling and signature design details. The men\u00e2\u20ac\u2122s and women\u00e2\u20ac\u2122s capsule collection will take you from day through evening, elevating the athleisure category into a lifestyle necessity. <\/p>\n

The Indigo Move collection has 24 women styles and 13 men styles designed by Goldschmied in collaboration with Mavi. Available in all indigo shades including ink, smoke, and black, the assortment introduces new silhouettes and fits for Mavi. The foundation for the women\u00e2\u20ac\u2122s collection is to bring into the athleisure concept the inspiration from Mavi\u00e2\u20ac\u2122s classic mid-rise super skinny, the Adriana<\/strong>. <\/p>\n

Expanding on the Adriana<\/strong> body, the selection adds leggings (Elsa & Kiki), super high-rise skinnies (Lucy), gauchos (Daria) and mermaid flares (Linda). To round off the look, bomber jackets (Liv), track jackets (Fiona), blazers (Lucia), trenches (Sara), and denim zip-ups (Tammy) make their debut for easy transition from day to evening. For the men\u00e2\u20ac\u2122s category, Mavi uses its regular-rise slim leg fit, the Jake, as the base. Clean, modern, and a Mavi Indigo Move signature, the capsule adds joggers (Jimmy), track jackets (Kevin), blazers (Kit), and hooded pull-ups (Ken). <\/p>\n

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\u00e2\u20ac\u02dc\u00e2\u20ac\u2122Mavi<\/strong> means blue in Turkish, and the passion for the blue has been a fundamental pillar of the brand from the first time I worked with Mavi, over 25-years ago. Since then, the amazing Mavi team, powered by this passion, has created one of the leading global brands in the denim industry today. To work with such an innovative group, full of energy and the desire to always be one step ahead in the business, together we were able to create a collection that is truly an incredible achievement for all,\u00e2\u20ac\u009d says Adriano Goldschmied<\/strong>. <\/p>\n<\/blockquote>\n

The collection utilizes two exclusive fabrics: <\/p>\n