{"id":23338,"date":"2016-11-05T04:19:33","date_gmt":"2016-11-05T11:19:33","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/?p=23338"},"modified":"2017-04-12T22:55:27","modified_gmt":"2017-04-13T05:55:27","slug":"m-i-h-jeans-launches-the-denim-girls-project","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/denim-fabric-developments\/m-i-h-jeans-launches-the-denim-girls-project\/23338","title":{"rendered":"M.I.H Jeans Launches–The Denim Girls Project"},"content":{"rendered":"

M.i.h. , a London based premium denim label , recently\u00c2\u00a0 launched the Denim Girls Project<\/strong>, a personalization tool that’ll allow you to customize your favourite pairs of\u00c2\u00a0 jeans to your heart’s content.The era of ’70s are alive and well in fashion for many reasons. The era is and was popular for patches,colored tassels and hand stitched embroidery <\/em>. M.I.H jeans is giving similar options including re-tailoring, hand-stitched embroidery, appliqu\u00c3\u00a9 patches, colored tassels, and more bespoke services, like custom cuts even<\/em> for vintage jeans you already own. The project has been launched on the eve of the brand\u00e2\u20ac\u2122s 10-year anniversary.<\/p>\n

\"M.I.H<\/p>\n

The Denim Girls Project is personal denim brought to life, inspired by the era when personalized denim \u00e2\u20ac\u201c patched, embroidered, frayed \u00e2\u20ac\u201c became a badge of creativity.Home customization was a staple of the hippy movement\u00e2\u20ac\u2122s liberated style and M.I.H created a modern take on its iconic aesthetic. Whether you want to tailor your denim, request applique patches or even commission hand-stitched embroidery to decorate your clothing, the result is completely bespoke. At the heart of M.i.h is always the 70s, so the customization techniques they are offering through their online service will allow you to create the full funk and flash aesthetic.<\/p>\n

\n

“I was inspired to bring together our network of denim girls to collaborate on this exciting project where they can make their denim their own in a way that hasn\u00e2\u20ac\u2122t been done before,” says Chloe Lonsdale<\/strong>, the brand’s founder and chief creative officer. “Our denim girls all bring a London sense of style and a love of vintage denim to their creations. I love the fact our customers can ultimately co-create their own product with us for a totally unique result. It feels playful, modern and collaborative.” <\/em><\/p>\n<\/blockquote>\n

\"M.I.H<\/a>\"M.I.H<\/a><\/p>\n

Rope stitching and wrapped edges are created by hand in their London studio. Step hems and half collars are cut to order. If you want to go the whole way and do it yourself, their vintage-inspired patches come in packs that can be applied at home, or they apply them to your choice of denim. If you want more, they will apply the techniques to your\u00c2\u00a0 jeans. If there\u00e2\u20ac\u2122s something specific you want that you can\u00e2\u20ac\u2122t find through their personalization tool \u00e2\u20ac\u201c just tell the guys ..<\/p>\n

\"M.I.H<\/a>\"M.I.H<\/a>\"M.I.H<\/a><\/p>\n

Start customizing your denim at mih-jeans.com\/denimgirlsproject<\/a><\/p>\n

\n

This project by M.I.H jeans further confirms the strengthening of DENIM MASHUP TREND <\/span><\/strong>!!<\/p>\n

Don\u00e2\u20ac\u2122t miss the dates for our upcoming editions of Bangladesh<\/a> and Vietnam<\/a><\/p>\n

\"Register<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

M.i.h. , a London based premium denim label , recently\u00c2\u00a0 launched the Denim Girls Project, a personalization tool that’ll allow you to customize your favourite pairs of\u00c2\u00a0 jeans to your heart’s content.The era of ’70s are alive and well in fashion for many reasons. The era is and was popular for patches,colored tassels and hand […]<\/p>\n","protected":false},"author":1,"featured_media":23340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[1473,1381],"class_list":["post-23338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-denim-fabric-developments","tag-m-i-h","tag-uk-denim"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/23338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=23338"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/23338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media\/23340"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=23338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=23338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=23338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}