{"id":26361,"date":"2017-04-24T03:11:29","date_gmt":"2017-04-24T10:11:29","guid":{"rendered":"https:\/\/www.denimsandjeans.com\/?p=26361"},"modified":"2017-04-24T04:23:59","modified_gmt":"2017-04-24T11:23:59","slug":"studying-lifestyles-and-creating-story-to-sell-denims-dr-dilek-erik","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/events\/studying-lifestyles-and-creating-story-to-sell-denims-dr-dilek-erik\/26361","title":{"rendered":"Studying Lifestyles and Creating Story To Sell Denims | Dr Dilek Erik"},"content":{"rendered":"

\"Dilek<\/a>What If some one is completely clueless about as to how to sell the Denims in the market ? Being a manufacturer or retailer of denim garments or fabric in a perfectly competitive market, what is that feature which motivates the consumer to buy your denim ? The questions are many but the answer is one and that is – You need to study the lifestyles of an individual or group of individual or a culture before creating you product for a market<\/em><\/strong> .<\/p>\n

There are \u00e2\u20ac\u02dcn\u00e2\u20ac\u2122 number of diversity in the market as the Individuals come from different backgrounds,culture ,ambitions,emotions and purchasing capacity therefore it is equally pertinent to go for a pragmatic and comprehensive study as well as\u00c2\u00a0 observation towards the consumer behavior and thereafter one should proceed further in order to sell their denims in their respective markets .<\/p>\n

Dr Dilek Erik ,at the Seventh Edition of Denimsandjeans Bangladesh Show<\/a> on March 1-2, of the market which can help you to create your collections for the market .<\/p>\n

She asks few questions from the Denim Mills :<\/p>\n

What do you think before developing a fabric ? Do you think about :<\/h1>\n

\"Dr<\/a><\/p>\n

She suggests that more important than all above is to STUDY THE LIFE STYLES OF CUSTOMERS YOU ARE TARGETTING.<\/strong><\/p>\n

\"Dr<\/a><\/p>\n

 <\/p>\n

She gives many examples of how to understand the type of life styles of people. .<\/p>\n

1.E<\/span>XTREMISM <\/span><\/h2>\n

Everything is at Maximum ,there is no limitation , you can use everything in a extreme way , this is what Dr Dilek believes when she talks about extremism as a life style and a trend. Use of patches as either on top or on bottom ,\u00c2\u00a0\u00c2\u00a0 oversize jackets ,\u00c2\u00a0\u00c2\u00a0 a short over a jeans or\u00c2\u00a0\u00c2\u00a0 a long denim jacket on shorts .<\/p>\n

\"Extremism<\/a>\"Extremism<\/a>\"Extremism<\/a>\"Extremism<\/a><\/p>\n

In case you identify the lifestyle as Extremist , how are you going to create is ? She gives certain directions for the denim mills to follow:<\/strong><\/h3>\n

\"Extremism<\/a><\/p>\n

2.S<\/span>TYLIS<\/span>H<\/span><\/h2>\n

This is a premium class of trend which is very clean , detailed and tailored . This trend features fit , rigid and stretch lifestyles and will not have any aggressive slub effects as it had with Extremism Trends. Very classy and expensive .<\/span><\/p>\n

\"Stylish<\/a>\"Stylish<\/a>\"Stylish<\/a>\"Stylish<\/a>\"Stylish<\/a><\/p>\n

To create this lifestyle collection, below are the technical details as per Dr Dilek\u00c2\u00a0 : <\/strong><\/p>\n

\"Stylish<\/a><\/p>\n

3.A<\/span>CTIV<\/span>E<\/span><\/h2>\n

Active wear is a very popular trend in the Europe these days as people there are very obsessed to their health , Dr Dilek says while talking about this trend . People go to the gym and different center for exercise to keep themselves very fit and here comes the Active Wear . The lifestyles of these people are different and for them comfort at their workplace is more important than anything . Sporty,Comfortable, Thin and Super Stretch Jeans with functional finishes can be used to in this kind of lifestyles. <\/span>\"Active<\/a>\"Active<\/a>\"Active<\/a>\"Active<\/a><\/p>\n

To create the Active lifestyle collection , denim mills can follow following guideline :\u00c2\u00a0 <\/strong><\/p>\n

\"Active<\/a><\/p>\n

4.D<\/span>ENI<\/span>M<\/span>\u00c2\u00a0 L<\/span>OVER<\/span>S<\/span><\/h2>\n

Denim Lovers trend is all about the comeback of old fashioned jeans which were very popular during the 70\u00e2\u20ac\u2122s and 90\u00e2\u20ac\u2122s . High waist jeans , crop jeans ,rips and damages ,salt and pepper effects , patches , use of different shades in the single garment and the open edges without any finishing all these denim look are also becoming very popular these days .<\/p>\n

\"Denim<\/a>\"Denim<\/a>\"Denim<\/a>\"Denim<\/a>\"Denim<\/a><\/p>\n

To create a Denim Lover\u00c2\u00a0 lifestyle collection , below are the technical details : <\/strong><\/p>\n

\"Slide71\"<\/a><\/p>\n

5.S<\/span>USTAINABL<\/span>E<\/span><\/h2>\n

Sustainability is a trend which is needs to be followed by every denim lover . It is the future . In the past , G Star and Pharrel Williams started a project where they collected the plastic bottles from the sea and melted these waste bottles and converted it into yarns and manufactured jeans from these recycled stuffs . H&M has been doing good in the filed of sustainability , they are collecting waste cloths and recycled them into new pair of jeans. Organic cotton ,Lyocell ,Hemp , Linen and Bamboo are being used to produce sustainable denim .<\/span><\/p>\n

\"Sustainable<\/a>\"Sustainable<\/a>\"Sustainable<\/a>\"Sustainable<\/a><\/p>\n

To create A SUSTAINBLE\u00c2\u00a0 lifestyle collections , Dr Dilek has following suggestions for the denim mills . <\/strong><\/p>\n

\"Sustainable<\/a><\/p>\n

About Dr Dilek Erik<\/u><\/strong><\/p>\n

Dr. Dilek<\/a> is a Management Engineer & Industrial Engineer and has been working in textile business for 28 years. After handling important portfolios at some of the top denim companies including Orta Anadolu, Bossa Denim, Martelli-Isko and Calik Denim, in 2014 she started giving marketing consultancy to many denim companies . Currently she is working as a partner of Atk\u00c4\u00b1 \u00c3\u2021\u00c3\u00b6zg\u00c3\u00bc- marketing and production company.<\/p>\n

\n

Catch Stefano Aldighieri<\/a> live at the Second Edition of Denimsandjeans Vietnam<\/a> show on June 07 at 3.00 PM . Click here<\/a> to reserve your spot !<\/p>\n

\"Stefano<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What If some one is completely clueless about as to how to sell the Denims in the market ? Being a manufacturer or retailer of denim garments or fabric in a perfectly competitive market, what is that feature which motivates the consumer to buy your denim ? The questions are many but the answer is […]<\/p>\n","protected":false},"author":59,"featured_media":26354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[861,1318],"tags":[1360],"class_list":["post-26361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","tag-denimsandjeans-com-bangladesh"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/26361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=26361"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/26361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media\/26354"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=26361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=26361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=26361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}