{"id":27040,"date":"2017-06-23T23:53:12","date_gmt":"2017-06-24T06:53:12","guid":{"rendered":"https:\/\/www.denimsandjeans.com\/?p=27040"},"modified":"2017-10-26T06:08:23","modified_gmt":"2017-10-26T13:08:23","slug":"denim-producers-guide-success-foreign-markets-dr-dilek-erik","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/denim-trends\/denim-producers-guide-success-foreign-markets-dr-dilek-erik\/27040","title":{"rendered":"Denim Producers Guide To Success In Foreign Markets | Dr. Dilek Erik"},"content":{"rendered":"

\"\"<\/a>Are there any key rules to success in the Denim Market ? Yes ! There are and Ms Dilek Erik who comes from Turkey and have 28 years of vast experience in this industry explained the Key rules and also made a detailed presentation \u00c2\u00a0at the Second Edition of our Denimsandjeans Show at Vietnam this month \u00c2\u00a0as to how to sell \u00c2\u00a0denim in foreign market successfully . We\u00c2\u00a0bring the presentation here and the complete presentation can be downloaded from the link given at the end. Also check out the complete video at the end of this article.<\/p>\n

Key Rules To Sell Product <\/span><\/h1>\n

Before selling a product in a market , a Manufacturer \/ Seller needs to know the following key components with an absolute sense of understanding to get \u00c2\u00a0apt results . The consumer behavior needs to be understood accordingly as there is a cut-throat competition everywhere and selling your products in volumes is not an easy task these days . The key components are :<\/p>\n

    \n
  1. \n
    Your Product<\/div>\n<\/li>\n
  2. \n
    Your Company<\/div>\n<\/li>\n
  3. \n
    Your Market<\/div>\n<\/li>\n<\/ol>\n

    The most important components is MARKET<\/strong> . The Market here stands for DENIM MARKET<\/strong> where you need to define the players and there characteristics very categorically . The players are the denim buyers which are RETAILERS , DENIM BRANDS , AGENICES\/OFFICES<\/strong>. Out of all these , RETAIL<\/strong> has following characteristics :<\/p>\n

      \n
    1. \n
      They have multiple stores<\/div>\n<\/li>\n
    2. \n
      They add new items to their stores in every week<\/div>\n<\/li>\n
    3. \n
      They follow trends very closely<\/div>\n<\/li>\n
    4. \n
      Garment style is the most important thing<\/div>\n<\/li>\n
    5. \n
      Their selling prices are affordable<\/div>\n<\/li>\n
    6. \n
      They buy in big quantities<\/div>\n<\/li>\n
    7. \n
      They build up a very successful buying and logistic set up all over the world<\/div>\n<\/li>\n<\/ol>\n

      Below is the list and the turnovers of top 10 European and Americans brand for the year 2k16 :<\/strong><\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      \n

      Turnover of Top European Brands for 2016 in Billion Euro<\/span><\/h2>\n<\/td>\n<\/tr>\n

      \n

      \u00c2\u00a0 <\/span><\/span>Rank <\/span><\/span><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Retailer <\/span><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Turnover Europe <\/span><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Stores 2015 <\/span><\/span><\/b><\/p>\n<\/td>\n

      		\n

      HQ<\/span><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

      \n

      1<\/span><\/span><\/p>\n<\/td>\n

      		\n

      H&M <\/span><\/span><\/p>\n<\/td>\n

      		\n

      15.9<\/span><\/span><\/p>\n<\/td>\n

      		\n

      2876<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Sweden<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      2<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Inditex <\/span><\/span><\/p>\n<\/td>\n

      		\n

      13e <\/span><\/span><\/p>\n<\/td>\n

      		\n

      4989<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Spain<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      3<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Marks&Spencer <\/span><\/span><\/p>\n<\/td>\n

      		\n

      11.6<\/span><\/span><\/p>\n<\/td>\n

      		\n

      1109<\/span><\/span><\/p>\n<\/td>\n

      		\n

      UK<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      4<\/span><\/span><\/p>\n<\/td>\n

      		\n

      C&A <\/span><\/span><\/p>\n<\/td>\n

      		\n

      7.2e <\/span><\/span><\/p>\n<\/td>\n

      		\n

      1579<\/span><\/span><\/p>\n<\/td>\n

      		\n

      BE\/DE<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      5<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Primark <\/span><\/span><\/p>\n<\/td>\n

      		\n

      6.7<\/span><\/span><\/p>\n<\/td>\n

      		\n

      330<\/span><\/span><\/p>\n<\/td>\n

      		\n

      UK<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      6<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Next <\/span><\/span><\/p>\n<\/td>\n

      		\n

      4.9e <\/span><\/span><\/p>\n<\/td>\n

      		\n

      649<\/span><\/span><\/p>\n<\/td>\n

      		\n

      UK<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      7<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Arcadia <\/span><\/span><\/p>\n<\/td>\n

      		\n

      2.5e <\/span><\/span><\/p>\n<\/td>\n

      		\n

      2700(e) <\/span><\/span><\/p>\n<\/td>\n

      		\n

      UK<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      8<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Debenhams <\/span><\/span><\/p>\n<\/td>\n

      		\n

      1.9e <\/span><\/span><\/p>\n<\/td>\n

      		\n

      204<\/span><\/span><\/p>\n<\/td>\n

      		\n

      UK<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      9<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Esprit <\/span><\/span><\/p>\n<\/td>\n

      		\n

      1.3<\/span><\/span><\/p>\n<\/td>\n

      		\n

      290<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Germany<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      10<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Benetton <\/span><\/span><\/p>\n<\/td>\n

      		\n

      1.0e <\/span><\/span><\/p>\n<\/td>\n

      		\n

      2600(e) <\/span><\/span><\/p>\n<\/td>\n

      		\n

      Italy<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      e- estimate<\/span><\/span><\/span><\/i><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      \"image\"<\/a><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      \n

      Turnover of Top American Brands for 2016 in Billion USD<\/span><\/h2>\n<\/td>\n<\/tr>\n

      \n

      \u00c2\u00a0 <\/span><\/span>Rank <\/span><\/span><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Retailer <\/span><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Turnover ( USD )<\/span><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

      \n

      1<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Nike<\/span><\/span><\/p>\n<\/td>\n

      		\n

      30.6<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      2<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Ralph Lauren<\/span><\/span><\/p>\n<\/td>\n

      		\n

      7.6<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      3<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Old Navy<\/span><\/span><\/p>\n<\/td>\n

      		\n

      6.6<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      4<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Gap<\/span><\/span><\/p>\n<\/td>\n

      		\n

      6.2<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      5<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Levi Strauss & Co<\/span><\/span><\/p>\n<\/td>\n

      		\n

      4.8<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      6<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Michael Kors<\/span><\/span><\/p>\n<\/td>\n

      		\n

      4.4<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      7<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Coach<\/span><\/span><\/p>\n<\/td>\n

      		\n

      4.3<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      8<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Tommy Hilfiger<\/span><\/span><\/p>\n<\/td>\n

      		\n

      3.6<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      9<\/span><\/span><\/p>\n<\/td>\n

      		\n

      American Eagle<\/span><\/span><\/p>\n<\/td>\n

      		\n

      3.3<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      10<\/span><\/span><\/p>\n<\/td>\n

      		\n

      Under Armour<\/span><\/span><\/p>\n<\/td>\n

      		\n

      3.1<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      \"Denim<\/a><\/h2>\n

      How Retailers Design Their Collections<\/span><\/h1>\n

      Life styles are changing and they have been changing very quickly and therefore its very important to keep a close eyes on the latest trends . How do the retailers get to know about the latest trends ? The answer lies with the Top Designers whose collections have the ingredients of the latest lifestyles and trends. The designers show their collections in Fashion Weeks (London, New York, Milan, Paris, Tokyo) and retailers follow them very closely to get inspiration from these designers. They immediately imitate or get inspired from the styles and create collections based on the same. Below are some examples as to how the retailers have copied the latest trends and put them at their stores .<\/p>\n

      GUCCI V. ZARA<\/span><\/h2>\n

      \"Denim<\/a><\/p>\n

      VETEMENTS V. BERSKA<\/span><\/h2>\n

      \"Denim<\/a><\/p>\n

      VERSACE V. H&M<\/span><\/h2>\n

      \"Denim<\/a><\/p>\n

      A Guide For Denim Producers To Be A Successful <\/span><\/h1>\n

      Most of the garment companies start business as copiers. Retails bring the styles, they copy it. In order to do that producers need to be;<\/strong><\/p>\n

        \n
      1. Fast<\/li>\n
      2. Cheap<\/li>\n
      3. Good Copier<\/li>\n
      4. Have big production quantities<\/li>\n
      5. Have high quality and production standards<\/li>\n
      6. Open to be supervised and controlled<\/li>\n<\/ol>\n

        In years, successful producers realize that, in order to get the control of the business and to have better prices they need to create their own collection. To achieve this goal they build up a team to;<\/strong><\/p>\n

          \n
        1. Follow the trends<\/li>\n
        2. Work with designers<\/li>\n
        3. Choose fabric, accessories<\/li>\n
        4. Design the collection<\/li>\n
        5. Present it to buyers<\/li>\n<\/ol>\n

          By doing that:<\/strong><\/p>\n