{"id":3104,"date":"2011-05-18T02:01:43","date_gmt":"2011-05-18T09:01:43","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/denim-trends\/denim-trends-in-india-street-shots-by-arvind\/"},"modified":"2014-01-08T05:48:19","modified_gmt":"2014-01-08T12:48:19","slug":"denim-trends-in-india-street-shots-by-arvind","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/denim-trends\/denim-trends-in-india-street-shots-by-arvind\/3104","title":{"rendered":"Denim Trends In India – Streetwear Shots From Delhi , Bangalore And Mumbai"},"content":{"rendered":"

 \"streetwear-trends-arvind\"<\/a> The Indian market is a fast growing market for denim products.  From a small market in early 1990s , we are looking at a market today which consumes over 250 millions pcs of jeans in a year and is growing at a pace of over 10%<\/strong>. Going at this pace, the Indian market will overtake that of US <\/strong>– which consumes about 590 million pcs of denim apparel \u00e2\u20ac\u201c in about 6 \u00e2\u20ac\u201c7 years !<\/p>\n

This makes the market for denim in India very serious .. It has enabled a  number of new mills to make entry into the denim market<\/strong> in the last 3-4 years and their productions have got absorbed easily. We are also looking at a number of expansions in the market in the coming year and the production capacity of Indian mills is likely to cross 750 million mtrs pa.<\/strong> Large international denim mills have started showing interest in the market despite high rate of import duties \u00e2\u20ac\u201c to gain an early foothold in the market which is expected to be of huge size in the coming years.<\/p>\n

 Arvind mills<\/a> is the largest denim mill in the market and is present in almost every segment of the market . Being market leaders , they are in a position to study the market deeper . One of the ways to study about the happenings in the market is to get to see what people are wearing on the streets. This is one of the activities the company does to study the market and regularly arranges street wear shoots in various Indian cities. This gives further insights into the market.  They have kindly shared some of these streetshots with us and we are reproducing them herebelow  in different presentations. The shots have been taken separately in the three big markets \u00e2\u20ac\u201c Delhi, Mumbai and Bangalore.  Its interesting to see what people are wearing in these cities . It must be remembered while watching these shots that about 85% of the denim market in India is still dominated by unorganized sector and less than 15% share is held by brands. Another fact of the matter is that , again , about 85% of the market share is held by men\u00e2\u20ac\u2122s denim \u00e2\u20ac\u201c and the rest by women\u00e2\u20ac\u2122s and children. This is basically due to conservative nature of Indian society \u00e2\u20ac\u201c something which is changing fast !<\/p>\n

Denim Streetwear Trends in Delhi<\/font><\/em> <\/h2>\n
Denim Trends In India : Streewear Shots At Delhi<\/a><\/strong>