\u00c2\u00a0\u00e2\u20ac\u0153Our new denim fabric and its revolutionary indigo process will become an open source for the rest of the industry to use. We would like to invite others to join us towards cleaner and more ethical denim production globally.\u00e2\u20ac\u009d<\/i><\/p><\/blockquote>\n
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COTTON<\/h2>\n
MADE WITH 100% ORGANIC COTTON<\/b><\/p>\n
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Conventional cotton fibre is very soft, absorbent and breathable. Since it does not crease and pill as much as other natural fibres, it’s very consumer friendly, relatively easy to wash, making this the most used fibre in the clothing industry. Organic cotton is very similar to conventional cotton in terms of look and feel, however it is completely free of destructive toxic pesticides and chemical fertilizers. Growing organic cotton helps to improve soil quality, prevents water contamination and conserves biodiversity. That’s why G-Star decided to make their most sustainable denim with 100% organic cotton. That way, we no longer use hazardous chemicals. It also requires 91% less water, 62% less energy, contains no GMO and produces 46% less CO2 than regular cotton.<\/p>\n
FABRIC<\/h2>\n
THE CLEANEST INDIGO DYEING PROCESS IN THE WORLD<\/b><\/p>\n
G-Star RAW collaborated with DyStar and Artistic Milliners to create the cleanest indigo dyeing technology in the world, in which pre-reduced indigo is combined with a liquid based organic agent that replaces the conventional use of Sodium Hydrosulphite – a major problem in indigo dyeing . Here’s what makes it so revolutionary: 70% less chemicals, 15% less indigo, 0 salts, 0 sulphate bi-products and 0 risks for the people and the planet. As a result, all that is produced from this indigo dyeing process is clean and water is reusable.\u00c2\u00a0<\/u><\/i><\/p>\n
OPEN SOURCE DENIM FABRIC <\/b><\/p>\n
For sustainability to succeed G-Star has made every part of their most sustainable denim fabric open source. If you go to the Fashion Positive Materials Library, you can see exactly what they did to create the world\u00e2\u20ac\u2122s first Cradle to Cradle certified\u00e2\u201e\u00a2 Gold G-Star denim fabric<\/strong>. By sharing this information, they\u00e2\u20ac\u2122ve made it possible for every denim manufacturer in the world to follow G-Star in making denim fabric with zero risk for people and the planet.<\/p>\n RESPONSIBLY SOURCED LABELS<\/b><\/p>\n Instead of leather G Star used yakron patches<\/strong> made from responsibly sourced paper (FSC certified). The care label is made from recycled polyester. But what about the tags? G-Star\u00c2\u00a0 hasn’t overlooked anything and have also made the tags FSC certified. On top of all of this, they’ve also eliminated the individual poly bags<\/span> from their shipments and all their shipping boxes are made out of responsibly sourced paper<\/strong> (FSC).<\/p>\n BUTTONS WITHOUT TOXIC CHEMICALS<\/b><\/p>\n G-Star collaborated with YKK to create eco-finished metal buttons that require no electroplating baths during production, eliminating acid and toxic chemicals. This results in less water consumption and less sludge in waste water compared to normal metal button production.<\/p>\n ZERO WATER WASTE: 98% RECYCLED 2% EVAPORATES<\/b><\/p>\n G-Star worked with long-standing partner Saitex Vietnam – one of the most reputed sustainable manufacturer globally – to manufacture and wash the garments with utmost care for the people and the environment. By employing sustainable technologies and renewable energies, 98% of the water is recycled and re-used and the other 2% is evaporated naturally. Not even one drop of water is dumped in the local environment.<\/p>\n SUSTAINABLE WASHING TECHNIQUES<\/b><\/p>\n The Laser and Ozone technologies have been used in the factories where the washing of denim is done.\u00c2\u00a0 This process eliminates manual labour and the use of harmful substances. Moreover, no stone or potassium permanganate is used during the ageing process of this particular pair of denim. This clean chemistry results in 75% less water per garment. Unlike a regular denim wash that takes 40-70 liters, this pair of jeans only uses 10 liters of water.<\/p>\n AIR DRYING SAVES 85% ENERGY<\/b><\/p>\n To reduce energy consumption, each pair of jeans\u00c2\u00a0 is dried naturally in the Saitex factory. How, you might ask? By simply hanging them from the ceiling, before being finished in an electric drying machine. This saves 85% energy compared to a conventional drying cycle.<\/p>\n <\/p>\n 98% RECYCLABLE DENIM<\/b><\/p>\n When recycling denim, the top block is often discarded as it is too complicated to remove the zippers and rivets from the denim. Therefore they replaced zippers with eco finished buttons and removed rivets from the design to make 98 of every garment recyclable.<\/p>\n The partners of G Star-\u00c2\u00a0 Saitex and Artistic Milliners, share the same values and regard good & fair working conditions of paramount importance for doing business. Saitex is a bluesign\u00c2\u00ae system partner and a member of the Better Work Program in Vietnam, a collaboration between ILO and IFC, which aims to improve labor standards in the industry. Artistic Milliners received a gold level scoring for their social fairness work in their facility and for good environmental management practice.<\/p>\n <\/p>\n 100% organic cotton denim , 3×1 RHT with rich surface character in medium weight 10.5oz with the jeans having the typical G-Star hallmark 3D finishing .ACCESORIES\/PACKAGING<\/h2>\n
GARMENT WASHING<\/h2>\n
POST CONSUMER<\/h2>\n
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<\/a><\/p>\nSAFE & FAIR WORKING CONDITIONS<\/b><\/h2>\n
<\/a><\/p>\nTHE RESULT<\/b><\/h2>\n
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