{"id":33930,"date":"2018-07-04T04:31:34","date_gmt":"2018-07-04T11:31:34","guid":{"rendered":"https:\/\/www.denimsandjeans.com\/?p=33930"},"modified":"2018-07-11T21:57:54","modified_gmt":"2018-07-12T04:57:54","slug":"pop-culture-denim-dr-dilek-erik","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/denim-trends\/pop-culture-denim-dr-dilek-erik\/33930","title":{"rendered":"Pop Culture And Denim – Dr. Dilek Erik"},"content":{"rendered":"
\n

“They have been worn by soldiers and protesters, headbangers and superstars, vagrants and Presidents. They have been worn on campus and in prison, on horses and Harleys, to the opera and the mosh pit. They are versatile and stylish.
\n-James Sullivan, Journalist says about Jeans<\/p>\n

\u00e2\u20ac\u0153Pop culture- a set of beliefs and objects that are dominant in a society at a given point in time.”<\/p><\/blockquote>\n

In the recently held 3rd Edition of Denimsandjeans Show at Vietnam, the reputed denim consultant Dr Dilek Erik from Turkey made a special presentation about how Pop Culture affected the growth of denim industry globally. In the very interesting and educative presentation she talks how over the various decades the usage of denim has evolved . We reproduce her entire PPT presentation here for originality and can be downloaded here\u00c2\u00a0 <\/a>. The direct FB telecast of her presentation can seen here<\/a><\/p>\n

\"Untitled-4\"<\/a><\/p>\n

1900\u00e2\u20ac\u2122S We need production<\/strong><\/p>\n

\"5\"<\/a><\/p>\n

Denim & Durability<\/strong>
\n\u00e2\u017e\u00a4 The choice of miners, railroad workers, farmers, ranchers and many other blue collared workers
\n\u00e2\u017e\u00a4 Denim was chosen by working class, because; it was durable, not easy to tear, Navy color concealpotential dirt or grease; helping them to appear cleaner<\/p>\n

\"Untitled-3\"<\/a><\/p>\n

Blue collar name comes from the image of manual workers, wearing \u00e2\u20ac\u0153blue denim\u00e2\u20ac\u009d or \u00e2\u20ac\u0153chambray shirts\u00e2\u20ac\u009d as part of their uniforms.<\/p>\n

\"6\"<\/a><\/p>\n

\u00e2\u017e\u00a4 Until the mid 1900, denim continued to be popular among the working class
\n\u00e2\u017e\u00a4 Jeans hardly captured the attention of the world – they took nearly a century to go from pants to center fashion statement of counter culture<\/p>\n

\"7\"<\/a><\/p>\n

Denim & Western<\/strong>
\n\u00e2\u017e\u00a4 In 1930s big-screen cowboys\u00c2\u00a0 shot some charisma into waist overalls in Western
\n\u00e2\u017e\u00a4 Denim saw its first truly national audience<\/p>\n

\"8\"<\/a><\/p>\n

John Wayne,The Desert Trail, 1935<\/strong><\/p>\n

\u00e2\u017e\u00a4 Easterners would return home with denim souvenirs, then only sold out West – even if they went unworn
\n\u00e2\u017e\u00a4 No man of class would be caught dead wearing denim outside the house<\/p>\n

\"9\"<\/a><\/p>\n

\u00e2\u017e\u00a4 During World War II<\/strong>
\nEuropean soldiers fell in love with denim they saw on their American counterparts<\/p>\n

\"10\"<\/a><\/p>\n

\"11\"<\/a><\/p>\n

Denim & Rebellion<\/strong>
\n\u00e2\u017e\u00a4 Denim became true fashion icon with the rebellious youth of the 1950\u00e2\u20ac\u2122s
\n\u00e2\u017e\u00a4 They wore denim jeans as a sign of challenge
\n\u00e2\u017e\u00a4 Anti-denim dress codes in hotels, restaurants, and even stores made jeans anti authoritarian just by default.<\/p>\n

\"12\"<\/a><\/p>\n

\"13\"<\/a><\/p>\n

\u00e2\u017e\u00a4 Modern teenage concern:
\nNervous
\nConfused
\nFeeling lost in a world that is changing<\/p>\n

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\"15\"<\/a><\/p>\n

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\"17\"<\/a><\/p>\n

\u00e2\u017e\u00a4 In the mid-Fifties, rock&roll was not only a musical revolution but a social and generational uprising and unpredictable scope
\n\u00e2\u017e\u00a4 The white and black underclass of music fans and performers was finding more and more common ground with roc&roll
\n\u00e2\u017e\u00a4 Teenagers were developing their own codes of in-group complicity, expressed in clothes andincreasingly in their own language.
\n\u00e2\u017e\u00a4 Rock\u00e2\u20ac\u2122n Roll turned out to have been the cultural vanguard of movement toward racial, social and sexual equity.<\/p>\n

\"18\"<\/a>
\n\u00e2\u017e\u00a4 The lyrics of rock and roll songs tried to break boundaries and express emotions that people were actually feeling but had not talked about.
\n\u00e2\u017e\u00a4 Rock\u00e2\u20ac\u2122n Roll gave teenagers a sense of belonging, even when they were alone..<\/p>\n

\"19\"<\/a><\/p>\n

\"20\"<\/a><\/p>\n

Denim\u00c2\u00a0 & Human Rights<\/strong>
\nImagine no possessions
\nI wonder if you can
\nNo need for greed or hunger
\nA brotherhood of man
\nImagine all the people
\nSharing all the world\u00e2\u20ac\u00a6
\nYou may say I\u00e2\u20ac\u2122m dreamer
\nBut I\u00e2\u20ac\u2122m not the only one
\nI hope someday you\u00e2\u20ac\u2122ll join us
\nAn the world will live as one
\n\u00c2\u00a0 \u00c2\u00a0 \u00c2\u00a0 John Lennon<\/em><\/p>\n

\"21\"<\/a><\/p>\n

\u00e2\u017e\u00a4 In 1960s, a new generation felt in love with denim
\n\u00e2\u017e\u00a4 Kids in the free-loving 60\u00e2\u20ac\u2122s embraced denim as a pallet for individuality
\n\u00e2\u017e\u00a4 Styles loosened up and embroidery, paint, patch work or any kind of hand-made psychedelic design cemented denim\u00e2\u20ac\u2122s new legacy as the contemporary garment of rebellion
\n\u00e2\u017e\u00a4 As the first denim stores opened in Europe during the 60\u00e2\u20ac\u2122s, American blue jeans were slowly being illegal into Communist bloc countries, inspiring a different kind of antiauthoritarian Rolling Stones sentiment<\/p>\n

\"22\"<\/a><\/p>\n

\u00e2\u017e\u00a4 Sixties songwriting moves beyond pop love songs and begins to include social consciousness and political statements.
\n\u00e2\u017e\u00a4 Growing of hippie culture
\n\u00e2\u017e\u00a4 In late sixties outdoor rock music festivals begin.
\n\u00e2\u017e\u00a4 In the summer of 1969, the Woodstock Music and Art Fair draws 500.000 people to a three day concert in New York<\/p>\n

\"23\"<\/a><\/p>\n

\"24\"<\/a><\/p>\n

\u00e2\u017e\u00a4 In the Woodstock festival, thousands of denim wearing hippies attended and clothing companies launched special editions for the festival<\/p>\n

\"26\"<\/a>
\n\u00e2\u017e\u00a4 By the end of the 1960\u00e2\u20ac\u2122s, there were rock stars and there were celebrities. It was during this time that Mick Jagger invented the concept of the rock star\/ celebrity hybrid.
\n\u00e2\u017e\u00a4 Jagger made rock cool, sexy and dangerous.<\/p>\n

\"27\"<\/a><\/p>\n

\"28\"<\/a><\/p>\n

\u00e2\u017e\u00a4 The popular culture of the 1980s reflected the period of political conservatism.
\n\u00e2\u017e\u00a4 The symbol of the decade was the \u00e2\u20ac\u0153yuppie\u00e2\u20ac\u009d: a baby boomer with college education, a wellpaying job and expensive taste.
\n\u00e2\u017e\u00a4 They were, more concerned with making money and buying consumer goods than their parents and grandparents had been.<\/p>\n

\"29\"<\/a><\/p>\n

\u00e2\u017e\u00a4 American television owners got cable service- and the most revolutionary cable network of all was MTV
\n\u00e2\u017e\u00a4 The music videos made megastars
\n\u00e2\u017e\u00a4 MTV also influenced fashion: People across the country (and around the world) did their best to copy the hairstyles and fashions they saw in music videos. Michael<\/p>\n

\"30\"<\/a><\/p>\n

\"31\"<\/a><\/p>\n

\u00e2\u017e\u00a4 MTV also became a forum for those who went against the line or were left out of the yuppie ideal.
\n\u00e2\u017e\u00a4 Rap artists and heavy metal acts also captured the sense of discomfort among young people
\n\u00e2\u017e\u00a4 Even as Reagan maintained his popularity, popular culture continued to be an arena for dissatisfaction throughout the 1980s<\/p>\n

\"32\"<\/a><\/p>\n

\"33\"<\/a><\/p>\n

\u00e2\u017e\u00a4 Generation Y, \u00e2\u20ac\u0153The Next Great Generation\u00e2\u20ac\u009d, Millennials are \u00e2\u20ac\u0153digital natives\u00e2\u20ac\u009d, having never known a world without personal technology
\n\u00e2\u017e\u00a4 Educated, involved and CONNECTED.
\n\u00e2\u017e\u00a4 Culture is impact technology and technology is impacting culture.
\n\u00e2\u017e\u00a4 These young adults share similar life experiences, musical tastes, food, and entertainment, and can even talk about favorite sports teams, movie stars and multinational brands<\/p>\n

\"34\"<\/a><\/p>\n

\u00e2\u017e\u00a4 Rise of the Fast Fashion: Affordable clothing on the latest high fashion designs.
\n\u00e2\u017e\u00a4 With its low cost appeal driven by trends straight off the runway, fast fashion was a significant factor in the fashion industry\u00e2\u20ac\u2122s growth.
\n\u00e2\u017e\u00a4 This trend allowed shoppers to own designers items at lower prices, also allowing the acceptance and production of copycat styles.<\/p>\n

\"35\"<\/a><\/p>\n

\u00e2\u017e\u00a4 Since 2004, H&M have been inviting top fashion designers to collaborate with them on their seasonal clothing line
\n\u00e2\u017e\u00a4 We can see from these collaborations that the product design is only helped by the input of someone who knows where fashion trends are headed, by using invaluable resources, materials and customer base held by the H&M brand.<\/p>\n

\"36\"<\/a><\/p>\n

\"37\"<\/a><\/p>\n

\"38\"<\/a><\/p>\n

\"39\"<\/a><\/p>\n

\u00e2\u017e\u00a4 Digital Music: The millennial generation listens to 75,1% more music on a daily basis than baby boomers.
\n\u00e2\u017e\u00a4 They turn their ears and attention to streaming, with many of those polled opting for on-demand options.
\n\u00e2\u017e\u00a4 Millennials have short attention spans and move on to the next new thing. If a song is a month old, it\u00e2\u20ac\u2122s ancient, they don\u00e2\u20ac\u2122t want to hear it anymore, they want\u00c2\u00a0 something new and they want it
\nnow<\/p>\n

\"40\"<\/a><\/p>\n

\u00e2\u017e\u00a4 Beyonce, released her \u00e2\u20ac\u0153secret album\u00e2\u20ac\u009d at the end of 2013 and did zero promotion, not even teasers (14 songs, 17 videos, just on iTunes)
\n\u00e2\u017e\u00a4 She completely used the strength of social media and word of mouth
\n\u00e2\u017e\u00a4 Taylor Swift just had to tweet that her new video is out and it\u00e2\u20ac\u2122s the most watched thing that day on YouTube<\/p>\n

\"42\"<\/a><\/p>\n

\"44\"<\/a><\/p>\n

\"45\"<\/a><\/p>\n

From pop princess to footballer\u00e2\u20ac\u2122s wife to one of the world\u00e2\u20ac\u2122s
\nmost well-known fashion designers – Victoria Beckham<\/p>\n

\"46\"<\/a><\/p>\n

The daughter of a Beatle but better known as an accomplished designer- Stella McCartney<\/p>\n

\"47\"<\/a><\/p>\n

Kate Moss for Topshop<\/strong><\/p>\n

She designed her first collection For Topshop and last 14 collections The designs were so closely based on Moss\u00e2\u20ac\u2122s personel style and her most iconic fashion moments
\nGigi x Tommy
\nGigi Hadid co-designed 2
\ncollection for Tommy Hilfiger. Both collections saw doublefigure sale rises for the brand, with some of the pieces being sold out before they even hit the \u00e2\u20ac\u0153see now, buy now\u00e2\u20ac\u009d catwalk<\/p>\n

Fenty by Puma<\/strong>
\nRihanna designed ready-to-wear collection for Puma. The profits have jumped 92%<\/p>\n

\"48\"<\/a><\/p>\n

 <\/p>\n

\"49\"<\/a><\/p>\n

\"50\"<\/a><\/p>\n

\"51\"<\/a><\/p>\n

Dr Dilek Erik can be contacted at\u00c2\u00a0derik@dilekerik.com<\/p>\n","protected":false},"excerpt":{"rendered":"

“They have been worn by soldiers and protesters, headbangers and superstars, vagrants and Presidents. They have been worn on campus and in prison, on horses and Harleys, to the opera and the mosh pit. They are versatile and stylish. -James Sullivan, Journalist says about Jeans \u00e2\u20ac\u0153Pop culture- a set of beliefs and objects that are […]<\/p>\n","protected":false},"author":59,"featured_media":34108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,861],"tags":[1459,1518],"class_list":["post-33930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-denim-trends","category-events","tag-denimsandjeans-com-vietnam","tag-dilek-erik"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/33930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=33930"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/33930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media\/34108"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=33930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=33930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=33930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}