{"id":3582,"date":"2011-08-28T09:04:30","date_gmt":"2011-08-28T16:04:30","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/brands\/denim-collections-international\/denim-geek-johnny-diamandis-x-cat-footwear\/"},"modified":"2011-08-28T10:14:57","modified_gmt":"2011-08-28T17:14:57","slug":"denim-geek-johnny-diamandis-x-cat-footwear","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/denim-collections-international\/denim-geek-johnny-diamandis-x-cat-footwear\/3582","title":{"rendered":"Denim Geek – Johnny Diamandis X Cat Footwear"},"content":{"rendered":"
\n

\u00e2\u20ac\u0153Denim is expanding far into foreign territory to the extent that the line between denim and other products is blurring…  \u00e2\u20ac\u0153  said one of the denim geeks that we interviewed recently.<\/p>\n<\/blockquote>\n

He is quite right . When we look at the new creations from denim , it is difficult to believe how the originality of denim in its vintage form is created and replicated in products not generally associated with denim. <\/p>\n

A number of denim related products have been seen but the challenge is to recreate the originality of denim into other products so that denim does not lose its character . <\/p>\n

One such example came to our notice recently \u00e2\u20ac\u201c the Jeret \u00e2\u20ac\u201cJ Diamandis<\/strong> Denim Geek shoe<\/strong>.  Created by J Diamandis<\/strong>\u00e2\u20ac\u201c ex International Creative Director  Evisu<\/strong><\/a>   \u00e2\u20ac\u201c in collaboration with CAT footwear<\/strong><\/a>  (see his previous interview at our<\/a> site)<\/p>\n

\"Jeret-J-Diamandis-Denim-Sho\"<\/a> <\/p>\n

 <\/p>\n

Following an approach from Cat Footwear, Diamandis (UK-born, NYC-based alumnus of Evisu, Burberry and others) figured that the workers who used Caterpillar\u00e2\u20ac\u2122s heavy machinery to build the pre- and postwar USA would likely have been denim-clad as they toiled. He realized too that just as Caterpillar was growing into the industrial giant it is today, denim was in the process of evolving as a truly American product. \u00e2\u20ac\u02dcThere\u00e2\u20ac\u2122s a real parallel there,\u00e2\u20ac\u2122 he observes. Out of this grew the idea of applying to a shoe (Diamandis\u00e2\u20ac\u2122 very first) the denim expertise he\u00e2\u20ac\u2122d been schooled in at Evisu, along with elements from a \u00e2\u20ac\u02dc40s deadstock denim pant<\/strong> he\u00e2\u20ac\u2122d uncovered in Tokyo and become somewhat obsessed with. \u00e2\u20ac\u02dcI attempted to morph those beautiful old jeans into a shoe,\u00e2\u20ac\u2122 is his succinct explanation.<\/p>\n

\"denim<\/a>The resulting \u00e2\u20ac\u02dcDenim Geek\u00e2\u20ac\u2122<\/strong>, in both mid and lo-top versions, features a two-tone upper crafted out of indigo and bull denims, both 11oz in weight<\/strong>. The former was sourced by Diamandis for its subtle greenish hue, which marks it out from the reddish tint inherent to much mass-produced denim. To the rear is added the cinch that was prominent on denim pants from the 1870s through to World War 2, planted firmly in place with metal rivets, while laces thread through a central \u00e2\u20ac\u02dcbelt loop\u00e2\u20ac\u2122<\/strong>. A removable tag details the shoe\u00e2\u20ac\u2122s specs, placed externally as was once the norm with jeans.  In an unusual touch for a sneaker, it appears screen-printed on the insole.  Ultimately, Diamandis<\/em> wished to create a shoe that will age and wear according to how the wearer lives, just as his beloved raw denim jeans do: <\/p>\n

 <\/p>\n

\n

\u00e2\u20ac\u0153Denim is unrivaled in its ability to age in such a way, and so it had to be denim that we used. Half the enjoyment of this project has been anticipating how the shoes are going to look after people have really lived in them\u00e2\u20ac\u00a6.\u00e2\u20ac\u009d said Johnny Diamandis .<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

\u00e2\u20ac\u0153Denim is expanding far into foreign territory to the extent that the line between denim and other products is blurring…  \u00e2\u20ac\u0153  said one of the denim geeks that we interviewed recently. He is quite right . When we look at the new creations from denim , it is difficult to believe how the originality of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[300],"class_list":["post-3582","post","type-post","status-publish","format-standard","hentry","category-denim-collections-international","tag-denim-styles"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/3582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=3582"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/3582\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=3582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=3582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=3582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}