{"id":38621,"date":"2019-04-20T12:28:01","date_gmt":"2019-04-20T06:58:01","guid":{"rendered":"https:\/\/www.denimsandjeans.com\/?p=38621"},"modified":"2019-04-20T12:52:04","modified_gmt":"2019-04-20T07:22:04","slug":"affordable-sustainability-effort-by-hmclothes-made-from-pineapple-leaves-orange-peels-and-algae","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/environment\/affordable-sustainability-effort-by-hmclothes-made-from-pineapple-leaves-orange-peels-and-algae\/38621","title":{"rendered":"Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae"},"content":{"rendered":"

\u00e2\u20ac\u0153 The 3 R\u00e2\u20ac\u2122s \u00e2\u20ac\u201c Reduce , Reuse and Recylce \u00e2\u20ac\u0153 \u00e2\u20ac\u201c the concept has been taken out of theories and has been implied in practical life not only in our daily lifestyle but in the fashion world since long. Sustainability has taken center stage with\u00c2\u00a0 big brands and retailers having employed a number of environment friendly processes in their productions downline. However, organizations like H&M are trying to go a step further . They are trying to create clothes from plant material that is not usable otherwise. Its hard to imagine the dresses made from fruits and their peels !! Or\u00c2\u00a0 fabric made with algae !. Not only organic cotton and natural dyes are a part of the sustainable solution, but the future lies in alternative methods and techniques which can save the mother earth along while creating beautiful fashion .<\/p>\n

H&M\u00e2\u20ac\u2122s latest Conscious Exclusive collection which introduces three materials the brand is using for the first time: Pi\u00c3\u00b1atex<\/a>, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested); Orange Fiber<\/a>, a silk like fabric made from the peels of oranges at the end of the juice production cycle; and BLOOM Foam<\/a>, a high-performance foam made from algae biomass, which \u00e2\u20ac\u0153cleans the environment and reduces the risk of algal blooms while reducing our dependence on fossil fuels,\u00e2\u20ac\u009d according to the company\u00e2\u20ac\u2122s website.<\/p>\n

The unexpected mix of feminine flounces and sporty silhouettes, florals and shimmering surfaces make this collection fun, liberating and unique.The knotted slide sandals have BLOOM foam soles,\u00c2\u00a0 the abstract floral dresses and suits utilize Orange Fiber, the patchwork cowboy boots are made with beige and metallic Pi\u00c3\u00b1atex. The collection is extremely SMART and shows new ways to create fashion.H&M is trying to be a global leader in its sustainability efforts and its recent Sustainability Report<\/a>\u00c2\u00a0 does speak volumes about the seriousness of the efforts of the retailer.<\/p>\n

Expect many more\u00c2\u00a0 surprises to come from H&M in the sustainable world as their goals have been set for customers\u00e2\u20ac\u2122 benefits as claimed by Ann-Sofie Johansson, H&M\u00e2\u20ac\u2122s creative advisor.<\/p>\n

Check out more about this\u00c2\u00a0 fascinating collection here<\/a>!<\/p>\n

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\"Affordable<\/a>Picture Courtesy : H&M<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00e2\u20ac\u0153 The 3 R\u00e2\u20ac\u2122s \u00e2\u20ac\u201c Reduce , Reuse and Recylce \u00e2\u20ac\u0153 \u00e2\u20ac\u201c the concept has been taken out of theories and has been implied in practical life not only in our daily lifestyle but in the fashion world since long. Sustainability has taken center stage with\u00c2\u00a0 big brands and retailers having employed a number of […]<\/p>\n","protected":false},"author":59,"featured_media":38627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[524,1318],"tags":[1451],"class_list":["post-38621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-news","tag-hm"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/38621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=38621"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/38621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media\/38627"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=38621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=38621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=38621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}