{"id":42660,"date":"2020-02-12T11:34:12","date_gmt":"2020-02-12T06:04:12","guid":{"rendered":"https:\/\/www.denimsandjeans.com\/?p=42660"},"modified":"2020-02-12T13:23:26","modified_gmt":"2020-02-12T07:53:26","slug":"g-star-updates-its-sustainable-collection","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/environment\/g-star-updates-its-sustainable-collection\/42660","title":{"rendered":"G- Star Updates Its Sustainable Collection"},"content":{"rendered":"<p><a href=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2020\/02\/Collage_Fotor_thumb2.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px currentcolor; display: inline; background-image: none;\" title=\"Collage_Fotor_thumb2\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2020\/02\/Collage_Fotor_thumb2_thumb.jpg\" alt=\"Collage_Fotor_thumb2\" width=\"800\" height=\"623\" border=\"0\"><\/a><\/p>\n<p>G-Star Raw is pushing the<strong> sustainability movement<\/strong> forward with a collection of stretch denim items for spring 2020 which is particularly designed for reuse. G-Star seeks to contribute to positive change in the denim industry , by using each sustainable innovation as a building block for a future . The brand has been working to recycle its jeans into new since 2012 when it released the first-ever Cradle to Cradle (C2C) Gold level-certified denim in late 2017 . The material properties and production process were carefully developed and rigorously tested to meet the highest-level requirements for all five Cradle to Cradle Certified&#x2122; categories:<\/p>\n<ul>\n<li>M<strong>aterial health<\/strong><\/li>\n<li><strong>Material reutilization<\/strong><\/li>\n<li><strong>Renewable energy and carbon management<\/strong><\/li>\n<li><strong>Water stewardship <\/strong><\/li>\n<li><strong>Social fairness<\/strong>.<\/li>\n<\/ul>\n<blockquote><p>Now, its Spring 2020 line of men\u00e2\u20ac\u2122s and women\u00e2\u20ac\u2122s jackets and jeans is 100 percent recyclable \u00e2\u20ac\u201d each piece made from organic cotton, blended with a <strong>sustainable stretch fiber<\/strong>. The brand says the items are created using only renewable energy and without any use of harmful chemicals throughout the entire production process, inclusive of indigo dyeing , making and washing of the garments \u00e2\u20ac\u201d and, not a single drop of water is wasted during the wash process and last but not the least , it is made from organic cotton and a sustainable stretch fiber.<\/p><\/blockquote>\n<p><strong>SUSTAINABLE TECHNIQUES INCORPORATED<\/strong><\/p>\n<ul>\n<li>Buttons without toxic chemicals.<\/li>\n<li>New indigo with 70% less chemicals and salts.<\/li>\n<li>Air drying saves 85% energy.<\/li>\n<li>98% of water is recycled and 2% evaporates.<\/li>\n<li>Each garment is 98% recycled.<\/li>\n<li>Made with 100% organic products.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"denimsandjeans\" src=\"https:\/\/pmcwwd.files.wordpress.com\/2020\/02\/g-star-raw_3301-straight-dnm-jkt-wmn-c_d16916-b767-b181.jpg?crop=0px%2C414px%2C4000px%2C2668px&amp;resize=640%2C415\" alt=\"denimsandjeans\" width=\"800\" height=\"519\"><\/p>\n<p><strong><span style=\"font-size: large;\">FURTHER TARGETED ENHANCEMENT IN 2020-<\/span><\/strong><\/p>\n<ul>\n<li>By 2020, they are trying to eliminate the use of wood- derived fabrics sourced from ancient and endangered forests<\/li>\n<\/ul>\n<p><strong><span style=\"font-size: large;\">Many other brands also have launched their biodegradable collections<\/span><\/strong> with sustainbility being the biggest current trend (and near foreseeable one)&nbsp; for the denim industry . Brands and retailers like Lee, Guess, C&amp;A , Stella , Denham and numerous others are trying to outdo each other in terms of their sustainability percentages while trying to retain their brand ethos.&nbsp; Lee had just released their new collection of 100% bio degradable jeans (except the buttons) and many others are following suit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"denimsandjeans\" src=\"https:\/\/static.standard.co.uk\/s3fs-public\/thumbnails\/image\/2020\/02\/07\/16\/lee-jeans-sustainable-denim.jpg\" alt=\"denimsandjeans\" width=\"800\" height=\"1201\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G-Star Raw is pushing the sustainability movement forward with a collection of stretch denim items for spring 2020 which is particularly designed for reuse. G-Star seeks to contribute to positive change in the denim industry , by using each sustainable innovation as a building block for a future . The brand has been working to [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":42684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[524],"tags":[1358,1536,694],"class_list":["post-42660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","tag-g-star","tag-sustainability","tag-sustainable-denim"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/42660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=42660"}],"version-history":[{"count":3,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/42660\/revisions"}],"predecessor-version":[{"id":42683,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/42660\/revisions\/42683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media\/42684"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=42660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=42660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=42660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}