{"id":4330,"date":"2012-02-10T03:41:44","date_gmt":"2012-02-10T10:41:44","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/brands\/denim-collections-international\/edwin-jeans-spring-summer-2012-look-book\/"},"modified":"2018-10-27T11:01:30","modified_gmt":"2018-10-27T05:31:30","slug":"edwin-jeans-spring-summer-2012-look-book","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/denim-collections-international\/edwin-jeans-spring-summer-2012-look-book\/4330","title":{"rendered":"Edwin Jeans : Spring Summer 2012 Look Book"},"content":{"rendered":"

The denim\u00c2\u00a0 from Edwin<\/a> range has been extended again for SS12 with a couple of new products\u00c2\u00a0 worth mentioning including the a light organic jean\u00c2\u00a0 and the ED-55 (available for the first time in red-listed selvedge).<\/p>\n

Shirting is designed for a free and easy lifestyle \u00e2\u20ac\u201c chambrays, linen, stripes are the order of the day..<\/p>\n

The riders were outfitted in Edwin denim,: including covetable RV selvage denim jacket<\/strong>., black chambray shirts,\u00c2\u00a0 Red Listed selvage and\u00c2\u00a0 Rainbow Listed selvage jeans.<\/strong><\/p>\n

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About Edwin\u00e2\u20ac\u2122s History:<\/strong><\/p>\n

Mr Tsunemi had a passion for denim, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time. Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers. In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to its American counterparts. Mr Tsumeni was driven to create his own denims, with greater sophistication in fits, washes and quality. From this point on in Edwin denim , quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand. In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans. Utilising the letters D, E, N, I & M (reversing the M creating a W) he created the brand name \u00e2\u20ac\u02dcEdwin\u00e2\u20ac\u2122. By 1963 Edwin had produced the world\u00e2\u20ac\u2122s heaviest(at that time) ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today. In the 1970\u00e2\u20ac\u2122s Edwin were the first company in the world to develop \u00e2\u20ac\u02dcold wash\u00e2\u20ac\u2122 designed to replicate denim which have been worn from its rigid, unwashed state traditionally designed for workwear due to its durability. In the 1980\u00e2\u20ac\u2122s Edwin invented \u00e2\u20ac\u02dcstone washing\u00e2\u20ac\u2122 which revolutionised the entire denim industry and was a pivotal moment in the evolution of denim manufacturing, thus influencing, every denim company in existence today. In the 1990\u00e2\u20ac\u2122s Edwin created the \u00e2\u20ac\u02dcnew vintage\u00e2\u20ac\u2122 denim concept, which encompasses the subtle beauty of hand replicating vintage washes from archive references pre-dating 1947.<\/p><\/blockquote>\n

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The denim\u00c2\u00a0 from Edwin range has been extended again for SS12 with a couple of new products\u00c2\u00a0 worth mentioning including the a light organic jean\u00c2\u00a0 and the ED-55 (available for the first time in red-listed selvedge). Shirting is designed for a free and easy lifestyle \u00e2\u20ac\u201c chambrays, linen, stripes are the order of the day.. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[1514,1424,1350,1353],"class_list":["post-4330","post","type-post","status-publish","format-standard","hentry","category-denim-collections-international","tag-edwin","tag-japanese-denim","tag-news-2","tag-ss-12-denim-trends"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/4330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=4330"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/4330\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=4330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=4330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=4330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}