Tricia<\/strong> \u00e2\u20ac\u2039From a business perspective, we\u00e2\u20ac\u2122ve seen this change \u00e2\u20ac\u2039,\u00e2\u20ac\u2039we went through talking with partners, \u00e2\u20ac\u2039a lot of \u00e2\u20ac\u2039cancelation of orders happening \u00e2\u20ac\u2039due to the shutdowns of retail\u00e2\u20ac\u2039 stores\u00e2\u20ac\u2039 in the past few weeks \u00e2\u20ac\u2039. We\u00e2\u20ac\u2122ve also been very\u00e2\u20ac\u2039 \u00e2\u20ac\u2039busy soliciting and dealing with questions that the market has around how to\u00e2\u20ac\u2039 \u00e2\u20ac\u2039connect for gowns and masks\u00e2\u20ac\u2039.\u00e2\u20ac\u2039 \u00e2\u20ac\u2039We\u00e2\u20ac\u2122re reaching out to the supply chain and\u00e2\u20ac\u2039 \u00e2\u20ac\u2039many of them are also coming to us too, what can we do? Our fibers are used in different nonwovens not necessarily for masks\u00e2\u20ac\u2039 but for other nonwoven applications. What fabrics with our fibers could be used for gowns and how we could help with the medical protective wear. That is needed now and this is happening also in Europe because everyone\u00e2\u20ac\u2122s looking within\u00e2\u20ac\u2039 \u00e2\u20ac\u2039their region on how they can support these products \u00e2\u20ac\u2039.<\/p>\n\n\n\n
\u00e2\u20ac\u2039<\/strong>Sandeep :<\/strong> Tricia : <\/strong>\u00e2\u20ac\u2039We have so much inventory coming into the stores in the United States.\u00e2\u20ac\u2039 We have this terrible way of promotion all the time\u00e2\u20ac\u2039, you need to have 60% off in order to sell apparel because customers are just trained that way\u00e2\u20ac\u2039.\u00e2\u20ac\u2039 I wish that the US retailers operated more like some of the European retailers and with sales twice a year and that\u00e2\u20ac\u2122s it. Start fresh in some ways\u00e2\u20ac\u2039.\u00e2\u20ac\u2039
Sandeep<\/strong>TRICIA<\/strong>W\u00e2\u20ac\u2039e will have this time to re-evaluate and look for clothing which will become more of protection. Now we look at how we can protect ourselves against getting this virus. Whether that\u00e2\u20ac\u2122s masks or other apparel. Also now we look at how our apparel protects us and keeps us safe. This is also a mindset change.<\/p>\n\n\n\n
SANDEEP<\/strong>\u00e2\u20ac\u2039TRICIA<\/strong>\u00e2\u20ac\u2039 \u00e2\u20ac\u2039There is some news floating that Americans have to \u00e2\u20ac\u2039wear face masks \u00e2\u20ac\u2039every time they are in public. Now we have three hundred and thirty million people that are going to be buying face masks and we know that not everyone is going to buy disposable masks \u00e2\u20ac\u2039and we\u00e2\u20ac\u2122ll see some changes there as well.<\/p>\n\n\n\n
\u00e2\u20ac\u2039SANDEEP<\/strong>\u00e2\u20ac\u2039TRICIA<\/strong>\u00e2\u20ac\u2039I\u00e2\u20ac\u2039t\u00e2\u20ac\u2122s not about selling a fiber\u00e2\u20ac\u2039,\u00e2\u20ac\u2039 it\u00e2\u20ac\u2122s about how we can support our partners. If there is yarn available or fabric available and we have those connections, we are trying to help. But you already start to see some of the innovation in \u00e2\u20ac\u2039masks\u00e2\u20ac\u2039. I had one customer reach out to me that Gerber is using their machines to actually develop a mask and it\u00e2\u20ac\u2122s one piece of fabric that then goes behind your ears without the need for elastic. You might have seen on social media\u00e2\u20ac\u2039, some of the medical personnel are complaining about wearing the elastic behind their ears and if could they somehow attach it to a headband. I think these are innovations that come out of this time. That\u00e2\u20ac\u2122s where application innovation that can also happen within this segment of the industry and many of our denim mill partners are looking at how they can support providing fabrics for medical applications \u00e2\u20ac\u2039\u00e2\u20ac\u2039now\u00e2\u20ac\u2039.SANDEEP<\/strong>TRICIA<\/strong>S\u00e2\u20ac\u2039o I think we will be back to basics. That\u00e2\u20ac\u2039\u00e2\u20ac\u2122s\u00e2\u20ac\u2039 happening. People will be\u00e2\u20ac\u2039 \u00e2\u20ac\u2039again looking for comfort. They will be looking for fabrics that can protect\u00e2\u20ac\u2039 \u00e2\u20ac\u2039them, whether it\u00e2\u20ac\u2122s antimicrobial or antibacterial finishes. So I think\u00e2\u20ac\u2039 \u00e2\u20ac\u2039there will be some changes. I also think knits will increase because there\u00e2\u20ac\u2122s a comfort that you get from the knit\u00e2\u20ac\u2039s which could be very interesting even for the denim market using indigo \u00e2\u20ac\u2039knits. This was a category that was starting to evolve prior to Corona and I think it will continue\u00e2\u20ac\u2039. There\u00e2\u20ac\u2122s a comment here about a season less also being long-lasting and this goes back to consumption changes.<\/p>\n\n\n\n
\u00e2\u20ac\u2039SANDEEP<\/strong>\u00e2\u20ac\u2039\u00e2\u20ac\u2039TRICIA<\/strong>\u00e2\u20ac\u2039I think again there is heightened awareness around sustainability. Also a chance to step back and reflect. I also think another key concept out of this time will be more around collaboration<\/strong>. Because we see how we\u00e2\u20ac\u2122re interconnected. When you have the forces behind a common\u00e2\u20ac\u2039 \u00e2\u20ac\u2039goal and how you can reach them. I think our collaboration will only be\u00e2\u20ac\u2039 \u00e2\u20ac\u2039heightened through all of this pandemic. We really need to work together to\u00e2\u20ac\u2039 \u00e2\u20ac\u2039make these changes. I\u00e2\u20ac\u2122d like to see that all of these forces us to work together faster. \u00e2\u20ac\u2039Sandeep<\/strong>\u00e2\u20ac\u2039<\/strong>\u00e2\u20ac\u2039Tricia\u00e2\u20ac\u2039<\/strong>\u00e2\u20ac\u2039<\/strong>Sandeep<\/strong>\u00e2\u20ac\u2039Tricia<\/strong>\u00e2\u20ac\u2039<\/strong>\u00e2\u20ac\u2039I think also from a professional standpoint\u00e2\u20ac\u2039,\u00e2\u20ac\u2039 it\u00e2\u20ac\u2122s how we use digital tools more now. Connecting through video cameras and our team meetings are online\u00e2\u20ac\u2039. Why do we need to be traveling\u00e2\u20ac\u2039 \u00e2\u20ac\u2039so much? <\/p>\n\n\n\n
I think that will be very interesting to see what we change. Let\u00e2\u20ac\u2122s face it\u00e2\u20ac\u2039 \u00e2\u20ac\u2039we\u00e2\u20ac\u2122re not flipping a switch and suddenly all hopping on an airplane. This is going to take a bit of time for everyone to come back. We will reassess this kind of hamster wheel we were on constantly going\u00e2\u20ac\u2039.<\/p>\n\n\n\n
I\u00e2\u20ac\u2039 \u00e2\u20ac\u2039know for me it\u00e2\u20ac\u2122s strange to have no trade shows planned right now, no flights to board, no physical meetings with customers. Another very strange thing is not having garments telling the story. To demonstrate that, now we have to come up with new ways of getting details across. I think there\u00e2\u20ac\u2122ll be some changes to how we work on a daily basis and\u00e2\u20ac\u2039 how designers\u00e2\u20ac\u2122 creative process is changing right now. Because\u00e2\u20ac\u2039 \u00e2\u20ac\u2039the inspiration no longer comes from immersing themselves and going to a different location. <\/p>\n\n\n\n
We will see what changes. It will be interesting to what happens to our \u00e2\u20ac\u2039design and development calendar. If we work more regionally how will that affect us\u00e2\u20ac\u2039?<\/p>\n\n\n\n
\u00e2\u20ac\u2039Sandeep<\/strong>\u00e2\u20ac\u2039Tricia<\/strong> \u00e2\u20ac\u2039<\/strong>Sandeep <\/strong>\u00e2\u20ac\u2039Thank You Tri\u00e2\u20ac\u2039cia, thank you so much\u00e2\u20ac\u2039.\u00e2\u20ac\u2039 <\/p>\n\n\n\n