{"id":4668,"date":"2012-03-12T22:35:08","date_gmt":"2012-03-13T05:35:08","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/denim-trends\/denim-color-jeans-2012\/"},"modified":"2012-03-13T01:50:01","modified_gmt":"2012-03-13T08:50:01","slug":"denim-color-jeans-2012","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/denim-trends\/denim-color-jeans-2012\/4668","title":{"rendered":"Denim Search Trends- 2012"},"content":{"rendered":"<p>Is it possible to find out about what consumers are looking for and from where when it comes to any product category if we sift through the searches occuring on Google ?<\/p>\n<p><strong>The answer is \u00e2\u20ac\u02dcYes\u00e2\u20ac\u009d !!<\/strong><\/p>\n<p>Google is has become the default repository of the likings&#160; and desires of mankind . It is so easy for Google to tell , say \u00e2\u20ac\u201c which city in the world is aspiring for a particular product or service or even fantasy or which country in the world has a higher % of mathematics orientation and similar&#160; unlimited other parameters.<\/p>\n<p>Lets see whats happening on the denim scene.&#160; <\/p>\n<p>We did some comparisons for searches. We took four search terms :<\/p>\n<ul>\n<li><strong>Soft Jeans<\/strong> <\/li>\n<li><strong>Color Jeans<\/strong> <\/li>\n<li><strong>Coated Jeans<\/strong> <\/li>\n<li><strong>Stretch Denim<\/strong> <\/li>\n<\/ul>\n<p>The <a href=\"http:\/\/www.google.com\/insights\/search\/#q=color%20jeans%2Cstretch%20denim%2Csoft%20jeans%2Ccoated%20jeans&amp;date=today%2012-m&amp;cmpt=q\" target=\"_blank\">trends compared<\/a> these all four searches to find their Relative importance. It means that how these terms were searched relative to each other in the last 12 months. Lets see the result <\/p>\n<p><a href=\"http:\/\/www.google.com\/insights\/search\/#q=color%20jeans%2Cstretch%20denim%2Csoft%20jeans%2Ccoated%20jeans&amp;date=today%2012-m&amp;cmpt=q\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"color jeans, denim , soft jeans\" border=\"0\" alt=\"color jeans, denim , soft jeans\" src=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2012\/03\/image7.png\" width=\"404\" height=\"206\" \/><\/a><\/p>\n<p>The results are interesting. The \u00e2\u20ac\u02dc<a href=\"http:\/\/slidesha.re\/zqpz0X\" target=\"_blank\"><strong>Color Jeans\u00e2\u20ac\u2122<\/strong><\/a> is a strong trend if we compare these searches. Stretch denim is of course always as it is becoming a default fabric for many styles and other popular searches are <strong>soft jeans<\/strong> and <strong>Coated Jeans.      <br \/><\/strong><\/p>\n<p>But which are the top countries from where people are&#160; looking for these kind of jeans the most&#160; ? Lets see <\/p>\n<p><strong>Color Jeans      <br \/><\/strong>    <br \/><a href=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2012\/03\/image8.png\" rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"color jeans\" border=\"0\" alt=\"color jeans\" src=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2012\/03\/image_thumb6.png\" width=\"404\" height=\"101\" \/><\/a><\/p>\n<p><strong>Soft Jeans<\/strong><\/p>\n<p><a href=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2012\/03\/image9.png\" rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"image\" border=\"0\" alt=\"image\" src=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2012\/03\/image_thumb7.png\" width=\"404\" height=\"122\" \/><\/a><\/p>\n<p><strong>Coated Jeans<\/strong>     <br \/><a href=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2012\/03\/image10.png\" rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"image\" border=\"0\" alt=\"image\" src=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2012\/03\/image_thumb8.png\" width=\"404\" height=\"81\" \/><\/a><\/p>\n<p>So we can see that for Color Jeans&#160; USA , Brazil and Canada are the markets where consumers are looking keenly for these products.&#160; Similarly for Soft Jeans and Coated Jeans there are UK and US at top places.    <br \/><u><strong>So does it mean that if a retailer is selling \u00e2\u20ac\u02dcColor Jeans\u00e2\u20ac\u2122 in US Brazil or Canada and which has stretch and is quite soft , will it do well ?<\/strong>&#160; <br \/><\/u>Well depending on many other factors like pricing and positioning, it can be generally said \u00e2\u20ac\u201c YES this would be a good biz !<\/p>\n<p><strong>Is it also possible to find out , say , which color of jeans could be most popular ?<\/strong>     <br \/>It looks like RED COLOR is among the search terms getting most popular .<\/p>\n<p><a href=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2012\/03\/image11.png\" rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"red color jeans\" border=\"0\" alt=\"red color jeans\" src=\"http:\/\/www.denimsandjeans.com\/wp-content\/uploads\/2012\/03\/image_thumb9.png\" width=\"454\" height=\"163\" \/><\/a><\/p>\n<p>And if you wish to see live data on the chart , <a href=\"http:\/\/www.denimsandjeans.com\/denim-trends\/denim-color-jeans-2012\/\" target=\"_blank\">see below<\/a> :<\/p>\n<p> <script type=\"text\/javascript\" src=\"http:\/\/www.gmodules.com\/ig\/ifr?url=http%3A%2F%2Fwww.google.com%2Fig%2Fmodules%2Fgoogle_insightsforsearch_interestovertime_searchterms.xml&amp;up__property=empty&amp;up__search_terms=color+jeans%7Cstretch+denim%7Csoft+jeans%7Ccoated+jeans&amp;up__location=empty&amp;up__category=0&amp;up__time_range=12-m&amp;up__compare_to_category=false&amp;synd=open&amp;w=320&amp;h=350&amp;lang=en-US&amp;title=Google+Insights+for+Search&amp;border=%23ffffff%7C3px%2C1px+solid+%23999999&amp;output=js\"><\/script>  <\/p>\n<p><strong>Note<\/strong>: <a href=\"http:\/\/www.denimsandjeans.com\/brands\/denim-collections-international\/levis-fallwinter-2012-denim-looks\/\" target=\"_blank\">Check out the interesting video from Stylesight regarding the first launch of from Levi&#8217;s first ever NYFW runway show providing a peek at the F\/W 12 collection and interviews with Jonathan Cheung, Levi&#8217;s VP Global Men&#8217;s Merchandising<\/a> and others..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it possible to find out about what consumers are looking for and from where when it comes to any product category if we sift through the searches occuring on Google ? The answer is \u00e2\u20ac\u02dcYes\u00e2\u20ac\u009d !! Google is has become the default repository of the likings&#160; and desires of mankind . It is so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-4668","post","type-post","status-publish","format-standard","hentry","category-denim-trends"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/4668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=4668"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/4668\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=4668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=4668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=4668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}