{"id":47401,"date":"2021-01-21T17:55:39","date_gmt":"2021-01-21T12:25:39","guid":{"rendered":"https:\/\/www.denimsandjeans.com\/?p=47401"},"modified":"2021-01-21T17:55:43","modified_gmt":"2021-01-21T12:25:43","slug":"hm-and-lee-collaborates-for-more-sustainable-denim","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/environment\/hm-and-lee-collaborates-for-more-sustainable-denim\/47401","title":{"rendered":"HM and Lee Collaborates For More Sustainable Denim"},"content":{"rendered":"\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls poster=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-21-at-11.26.40-AM.png\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/5013_Smile_MARKETING_en_GEN_1920x1080_Press_20JAN_9amCET.mp4\"><\/video><\/figure>\n\n\n\n<p>H&amp;M- one of the leading voices when it comes to sustainability in the fast-fashion world and also one of the few apparel labels which have made a lot of commitments to ensure sustainable practices at each level of production in the coming 10 years. Some of the biggest sustainable targets set by HM include reducing its greenhouse gas emissions by 2030 and the use of 100% recycled or sustainable materials by 2030.<\/p>\n\n\n\n<p>The recent collaboration of H&amp;M with American denim label Lee to push for the next generation of &#8220;<strong>more sustainable denim<\/strong>&#8221; seems to be a step ahead towards fulfilling its sustainability commitments. This collaboration is unique and special on many counts, and it is great to see two rivals joining hands at every stage of design and production for one common bigger goal, that is &#8211;<strong>SUSTAINABILITY<\/strong>. <\/p>\n\n\n\n<p>In this special collab, for the 1st time, H&amp;M is coming with its first-ever 100% recycled cotton jeans, to non-leather backpatches made from cork and jacron paper. For the first time, H&amp;M will also share Life Cycle Assessment (LCA) data on hm.com indicating the water, C02 &amp; energy impact of each denim garment from raw materials to end of&nbsp;use.<\/p>\n\n\n\n<p>This transparency is matched by the positivity of the fashion, with oversized and cocooning silhouettes as well as workwear shapes that draw on Lee\u00e2\u20ac\u2122s esteemed heritage. Lee x H&amp;M features collections for women, men and kids, and will be available on hm.com, as well as selected H&amp;M stores, from 28th January.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u00e2\u20ac\u0153We just loved working with Lee to push for change. A change for more sustainable and circular denim garments. We looked at every detail and challenged each other in a positive way. It\u00e2\u20ac\u2122s also amazing to work with Lee\u00e2\u20ac\u2122s iconic designs and give them a bit of our flavor, for H&amp;M denim lovers around the world,\u00e2\u20ac\u009d<\/em> says Jon Loman, designer at H&amp;M.&nbsp;<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u00e2\u20ac\u0153Lee is proud to be collaborating with H&amp;M to continue our efforts to make better denim. Our brand was founded more than 130 years ago with innovation in mind, and today we are happy to be joining with H&amp;M to advance denim into a more sustainable future,\u00e2\u20ac\u009d<\/em> says Chris Waldeck, EVP Global Brand President, Lee\u00c2\u00ae<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls poster=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-21-at-12.06.06-PM.png\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/5013_CAMP_LAUNCH_30_CUT_15_16X9_Press_20JAN_9amCET-1.mp4\"><\/video><\/figure>\n\n\n\n<p>Lee x H&amp;M is an ambitious collaboration that has sustainability central to its design. The brands took a holistic approach, looking at every stage of denim production. Fabric is crucial, such as H&amp;M\u00e2\u20ac\u2122s first 100% recycled cotton jeans, made <span style=\"text-decoration: underline;\">from 80% post-industrial waste and 20% post-consumer waste.<\/span> There\u00e2\u20ac\u2122s also denim that\u00e2\u20ac\u2122s cotton-free, made instead from renewable man-made fibres, as well water-saving dyes and lower impact denim washes that are 3rd party verified for their lower water usage, chemical, and energy consumption.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:33.333333333333336%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"47406\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=47406\" data-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_10-scaled.jpg\" data-width=\"1810\" src=\"https:\/\/i2.wp.com\/www.denimsandjeans.com\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_10-scaled.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.333333333333336%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"47407\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=47407\" data-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_09-1-scaled.jpg\" data-width=\"1810\" src=\"https:\/\/i2.wp.com\/www.denimsandjeans.com\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_09-1-scaled.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.333333333333336%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"47408\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=47408\" data-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_11-scaled.jpg\" data-width=\"1810\" src=\"https:\/\/i2.wp.com\/www.denimsandjeans.com\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_11-scaled.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:50%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"47409\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=47409\" data-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_12-scaled.jpg\" data-width=\"1810\" src=\"https:\/\/i1.wp.com\/www.denimsandjeans.com\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_12-scaled.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:50%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"47415\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=47415\" data-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_14-scaled.jpg\" data-width=\"1810\" src=\"https:\/\/i1.wp.com\/www.denimsandjeans.com\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_14-scaled.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<p>For the women\u00e2\u20ac\u2122s collection, wide and loose jeans have a 90s throwback feel, while Lee\u00e2\u20ac\u2122s classic Rider jacket is recut with an oversized cocoon shape. Denim corsets add a feminine edge, while dungarees and overshirts bring the functional workwear vibe, alongside Texloop&#x2122; RCOT&#x2122; Recycled Cotton jersey pieces for the full Lee x H&amp;M look.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-columns\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:19.912480658709107%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"47410\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=47410\" data-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_36-scaled.jpg\" data-width=\"1810\" src=\"https:\/\/i0.wp.com\/www.denimsandjeans.com\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_36-scaled.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"47412\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=47412\" data-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_21-scaled.jpg\" data-width=\"1810\" src=\"https:\/\/i2.wp.com\/www.denimsandjeans.com\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_21-scaled.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:40.04375967064545%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"47413\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=47413\" data-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_27-1-scaled.jpg\" data-width=\"1810\" src=\"https:\/\/i1.wp.com\/www.denimsandjeans.com\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_27-1-scaled.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:40.04375967064545%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"2560\" data-id=\"47414\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=47414\" data-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_17-scaled.jpg\" data-width=\"1810\" src=\"https:\/\/i2.wp.com\/www.denimsandjeans.com\/wp-content\/uploads\/2021\/01\/Smile_still-life-image_high-res_17-scaled.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/episode\/6tHJgrnuN4brGRZLf0vRi2\n<\/div><figcaption><em>Candiani is one of the most sustainable denim producers in the world. Denimsandjeans spoke to Mr. Alberto Candiani on sustainability and changes after COVID in the denim industry.<\/em><\/figcaption><\/figure>\n\n\n\n<p>For the men\u00e2\u20ac\u2122s collection, workwear jackets are a wardrobe essential with Lee\u00e2\u20ac\u2122s true authenticity of the design. Relaxed fit five-pocket jeans are cut from 100% recycled cotton, while relaxed carpenter jeans are made with water-saving dyes and 100% Tencel&#x2122; Lyocell cellulosic sewing threads. <\/p>\n\n\n\n<p>There are workwear dungarees, denim bucket hats, and tote bags, as well as heavyweight jersey pieces to complete the more sustainable collection.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.instagram.com\/denimsandjeans\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW-1024x1024.png\" alt=\"\" class=\"wp-image-47420\" width=\"699\" height=\"699\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW-1024x1024.png 1024w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW-300x300.png 300w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW-100x100.png 100w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW-770x770.png 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW-293x293.png 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW-390x390.png 390w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW-585x585.png 585w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW-900x900.png 900w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/01\/FOLLOW.png 1080w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M- one of the leading voices when it comes to sustainability in the fast-fashion world and also one of the few apparel labels which have made a lot of commitments to ensure sustainable practices at each level of production in the coming 10 years. Some of the biggest sustainable targets set by HM include reducing [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":47422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[524,1318],"tags":[1451,58,694],"class_list":["post-47401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-news","tag-hm","tag-lee","tag-sustainable-denim"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/47401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=47401"}],"version-history":[{"count":8,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/47401\/revisions"}],"predecessor-version":[{"id":47429,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/47401\/revisions\/47429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media\/47422"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=47401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=47401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=47401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}