{"id":48237,"date":"2021-03-11T20:55:20","date_gmt":"2021-03-11T15:25:20","guid":{"rendered":"https:\/\/www.denimsandjeans.com\/?p=48237"},"modified":"2021-03-12T17:11:48","modified_gmt":"2021-03-12T11:41:48","slug":"new-sustainability-concept-with-the-debut-collection-science-story-by-hm","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/environment\/new-sustainability-concept-with-the-debut-collection-science-story-by-hm\/48237","title":{"rendered":"New Sustainability Concept With The Debut Collection Science Story By H&#038;M"},"content":{"rendered":"\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/20243_Innovation_30_16x9.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"has-text-align-justify\">H&amp;M has long been dedicated to making positive changes and driving progress with sustainable fashion. The latest initiative, Innovation Stories, sees H&amp;M push further for positive transformation with a directional concept that showcases innovation, sustainable fabrications, and design.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">The first collection to launch under the collective is Science Story, which pays tribute to the brilliant minds behind fabrications of the future. With it, they introduce new materials such as EVO by Fulgar\u00c2\u00ae, a bio-based yarn derived from castor oil, and Desserto, which is a plant-based alternative to leather, produced from cactus plants. <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-683x1024.jpg\" alt=\"\" data-id=\"48241\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-scaled.jpg\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=48241\" class=\"wp-image-48241\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-683x1024.jpg 683w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-200x300.jpg 200w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-770x1155.jpg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-1024x1536.jpg 1024w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-1365x2048.jpg 1365w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-293x440.jpg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-1400x2100.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967744001_202103_PP_0079-scaled.jpg 1706w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-683x1024.jpg\" alt=\"\" data-id=\"48242\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-scaled.jpg\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=48242\" class=\"wp-image-48242\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-683x1024.jpg 683w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-200x300.jpg 200w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-770x1155.jpg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-1024x1536.jpg 1024w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-1365x2048.jpg 1365w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-293x440.jpg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-1400x2100.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0967757001_202103_PP_0095-scaled.jpg 1706w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-683x1024.jpg\" alt=\"\" data-id=\"48243\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-scaled.jpg\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=48243\" class=\"wp-image-48243\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-683x1024.jpg 683w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-200x300.jpg 200w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-770x1155.jpg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-1024x1536.jpg 1024w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-1365x2048.jpg 1365w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-293x440.jpg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-1400x2100.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-0982076001_202103_PP_0032-scaled.jpg 1706w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-2-724x1024.jpg\" alt=\"\" data-id=\"48244\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-2-scaled.jpg\" 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https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-2-1400x1980.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-2-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-724x1024.jpg\" alt=\"\" data-id=\"48245\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-scaled.jpg\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=48245\" class=\"wp-image-48245\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-724x1024.jpg 724w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-212x300.jpg 212w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-770x1089.jpg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-1086x1536.jpg 1086w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-1448x2048.jpg 1448w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-293x414.jpg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-1400x1980.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-4-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-724x1024.jpg\" alt=\"\" data-id=\"48246\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-scaled.jpg\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=48246\" class=\"wp-image-48246\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-724x1024.jpg 724w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-212x300.jpg 212w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-770x1089.jpg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-1086x1536.jpg 1086w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-1448x2048.jpg 1448w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-293x414.jpg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-1400x1980.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-5-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-724x1024.jpg\" alt=\"\" data-id=\"48247\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-scaled.jpg\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=48247\" class=\"wp-image-48247\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-724x1024.jpg 724w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-212x300.jpg 212w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-770x1089.jpg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-1086x1536.jpg 1086w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-1448x2048.jpg 1448w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-293x414.jpg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-1400x1980.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-8-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-724x1024.jpg\" alt=\"\" data-id=\"48248\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-scaled.jpg\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=48248\" class=\"wp-image-48248\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-724x1024.jpg 724w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-212x300.jpg 212w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-770x1089.jpg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-1086x1536.jpg 1086w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-1448x2048.jpg 1448w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-293x414.jpg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-1400x1980.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-10-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-724x1024.jpg\" alt=\"\" data-id=\"48249\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-scaled.jpg\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=48249\" class=\"wp-image-48249\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-724x1024.jpg 724w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-212x300.jpg 212w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-770x1089.jpg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-1086x1536.jpg 1086w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-1448x2048.jpg 1448w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-293x414.jpg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-1400x1980.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-13-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-724x1024.jpg\" alt=\"\" data-id=\"48250\" data-full-url=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-scaled.jpg\" data-link=\"https:\/\/www.denimsandjeans.com\/recovery\/?attachment_id=48250\" class=\"wp-image-48250\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-724x1024.jpg 724w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-212x300.jpg 212w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-770x1089.jpg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-1086x1536.jpg 1086w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-1448x2048.jpg 1448w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-293x414.jpg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-1400x1980.jpg 1400w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043-Innovation-Science-Story-Portrait-17-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-text-align-justify\">Key womenswear pieces include the wide-leg bright white jeans with removable double waistband, the lightly-cropped chalk-white shirt with oversized breast-pocket, and the cuffed tracksuit. Energetic and bold accessories are the edgy antidote to the collection&#8217;s clean and classic clothing; the chunky necklace with orange swirls and rhinestone detailing, coordinating statement loop rhinestone earrings, high-heeled green strap sandals, and recycled plastic blue sunglasses with a double-lens frame.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/02\/2043_lookbook_singles_09_Mp4.mov-1.mp4\"><\/video><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u00e2\u20ac\u0153Innovation Stories is a platform that pushes our experimentation to the next level. The initiative encourages our work with scientists and developers and puts a spotlight on our progressive ideas. Science Story is a homage to the years of research and experiments behind these incredible materials\u00e2\u20ac\u009d,<\/em><\/p><p>Ella Soccorsi, Concept Designer at H&amp;M. &nbsp;&nbsp;&nbsp;<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u00e2\u20ac\u0153Our new concept continues H&amp;M\u00e2\u20ac\u2122s journey towards a sustainable and circular fashion system. Innovation Stories allows us to develop and grow, all while creating desirable and long-lasting pieces that we hope our customers will love and be proud of\u00e2\u20ac\u009d,<\/em><\/p><p>Ann-Sofie Johansson, Creative Advisor at H&amp;M.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Denim Reunion &amp; AW 22 Talks on March 30-31, 2021 . For invitation, register at &nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/bit.ly\/2zzHD0L\" target=\"_blank\">http:\/\/bit.ly\/2zzHD0L<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\" http:\/\/bit.ly\/2zzHD0L\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM-1024x1024.jpeg\" alt=\"\" class=\"wp-image-48461\" width=\"718\" height=\"718\" srcset=\"https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM-1024x1024.jpeg 1024w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM-300x300.jpeg 300w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM-100x100.jpeg 100w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM-770x770.jpeg 770w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM-293x293.jpeg 293w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM-390x390.jpeg 390w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM-585x585.jpeg 585w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM-900x900.jpeg 900w, https:\/\/www.denimsandjeans.com\/recovery\/wp-content\/uploads\/2021\/03\/WhatsApp-Image-2021-03-06-at-4.11.43-PM.jpeg 1280w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M has long been dedicated to making positive changes and driving progress with sustainable fashion. The latest initiative, Innovation Stories, sees H&amp;M push further for positive transformation with a directional concept that showcases innovation, sustainable fabrications, and design. The first collection to launch under the collective is Science Story, which pays tribute to the brilliant [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":48244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[524,1318],"tags":[1451,694],"class_list":["post-48237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-news","tag-hm","tag-sustainable-denim"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/48237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=48237"}],"version-history":[{"count":3,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/48237\/revisions"}],"predecessor-version":[{"id":48469,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/48237\/revisions\/48469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media\/48244"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=48237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=48237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=48237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}