{"id":50296,"date":"2021-06-06T22:12:07","date_gmt":"2021-06-06T16:42:07","guid":{"rendered":"https:\/\/www.denimsandjeans.com\/?p=50296"},"modified":"2021-06-07T07:56:52","modified_gmt":"2021-06-07T02:26:52","slug":"calvin-klein-launches-heron-preston-for-calvin-klein-collection","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/denim-brands-international\/calvin-klein-launches-heron-preston-for-calvin-klein-collection\/50296","title":{"rendered":"Calvin Klein Launches ‘Heron Preston for Calvin Klein’ Collection"},"content":{"rendered":"

\u00e2\u20ac\u0153No more, no less than what we truly need\u00e2\u20ac\u009d. Essentials in fashion are sort of fantasy: that of a piece of clothing that will stand the test of time and remain relevant outside the dimension of seasonal trends. Calvin Klein- New York fashion house announced the appointment of Heron Preston as the brand\u00e2\u20ac\u2122s new creative consultant. The designer, streetwear pioneer, former DSNY artist, current proprietor of a global retail pop-up store, DJ, and creative director who made a name for himself has added yet another big name to his list of collaborations. Preston defines his brand\u00e2\u20ac\u2122s identity with 3R\u00e2\u20ac\u2122s- Revolutionary, Relatable, and Relevant.<\/strong><\/p>\n

Calvin Klein is widely known for its minimalistic aesthetic and timeline essentials, now has a modern spirit that Preston has brought to the brand. The brand has always focused on widening expectations for essentials- denim, underwear, hoodies, and basic tees.\u00c2\u00a0 Preston has organized a collection of unisex basics resulting in \u00e2\u20ac\u0153 essential but not generic\u00e2\u20ac\u009d and are season immune which makes this collaboration worth every penny.<\/p>\n

Coming up with an essentials line has always struck me as a deceptively difficult task \u00e2\u20ac\u201d how do you stand out from the fierce competition, putting a personal twist on pieces that should be nondescript by their very nature? It’s a careful balancing act; design at a foundational level. “I didn’t want to touch the product too much, I just wanted to elevate it,” says Preston, using an example of how he adapts workwear to the Parisian runway for his eponymous label.<\/em><\/p><\/blockquote>\n

\"Calvin<\/p>\n

\u00e2\u20ac\u0153We discovered this idea of underwear as outerwear,\u00e2\u20ac\u009d Preston said, pointing to a bralette on top of a tank top. \u00e2\u20ac\u0153There was also this idea of playfulness,\u00e2\u20ac\u009d he said.<\/p>\n

“The whole ‘underwear as outerwear’ idea came out of styling exercises; playful moments in the studio. We started discovering these themes naturally through layering experiments: bras on top of different pieces, etc. When we stumbled upon it, there were high-fives all around, then it became a real concept we designed into storytelling.” You might call it a happy accident, but isn’t that the entire point of collaboration? Jacob Jordan, Global Chief Merchant, Head of Product Strategy & New Product Ventures at Calvin Klein thinks so. “Heron’s lens, that’s his filter \u00e2\u20ac\u201d looking at something really iconic to the brand. [It’s about] two people looking at something they couldn’t necessarily have done on their own. We’ve been making underwear for a long time; sometimes you get so close to it that you have a very specific approach. To have Heron come in and respect that while showcasing a very different way of working is super exciting.”<\/p>\n

\"Heron<\/a><\/p>\n

When Preston was assigned this project, he made sure to respect Calvin Klein as much as possible by going deep into the history of the brand. \u00e2\u20ac\u0153I wanted to create a collection for real people. I saw this collection speaking to not only my specific friend group but the rest of the globe,\u00e2\u20ac\u009d<\/em> said Preston. He focused on few points before coming out with the collection:<\/p>\n