{"id":5499,"date":"2012-07-12T10:20:15","date_gmt":"2012-07-12T17:20:15","guid":{"rendered":"http:\/\/www.denimsandjeans.com\/?p=5499"},"modified":"2012-07-17T03:10:28","modified_gmt":"2012-07-17T10:10:28","slug":"denim-brands-july-2012","status":"publish","type":"post","link":"https:\/\/www.denimsandjeans.com\/recovery\/brands\/denim-brands-international\/denim-brands-july-2012\/5499","title":{"rendered":"Many Denim Brands Loose Steam !"},"content":{"rendered":"

\"\"<\/a>Levi\u00e2\u20ac\u2122s<\/a> \u00e2\u20ac\u201c the market leader suffered a reduction of over 38% in its profits in the quarter March \u00e2\u20ac\u201c May \u00e2\u20ac\u02dc12. Various reasons for this are being given<\/a> are mainly economic impact of recession -loss of sales in Europe, impact of strong dollar . It is also the first time in 2 years that the sales of the company declined in Asia \u00e2\u20ac\u201c a region which had been powering its growth.  This would be particularly disturbing for the company since Asian countries are  not really so bad in denim sales.<\/p>\n

Taking the cue from the Levi\u00e2\u20ac\u2122s situation and as an indication of the industry trend, shares of several denim makers like Guess, True Religion , Gap , V.F corp<\/strong> etc  fell\u00e2\u20ac\u00a6<\/p>\n

On the other hand we see some mid-sized brands doing well too..\"image\"<\/a> Hudson Jeans<\/strong> , the California based brand is reported<\/a> to be expecting a decent revenue of about $85 million this year with EBIDTA touching almost $15 million \u00e2\u20ac\u201c a figure considered not so bad by the industry. Moreover , the company is exploring option of sale with valuations reported to be touching $150 million.
\"image\"<\/a>And another cool brand \u00e2\u20ac\u201c J Brand<\/a> from US touches a turnover of about $100 million and is , like Hudson Jeans, mulling a sale<\/a>. Prospective buyers include The Jones Group, Li and Fung  as well as Kellwood Co. . It is noteworthy that larger retailers do buy the smaller , well established brands , at whopping prices as VF bought 7 for all Mankind at $775 million.  These sudden inclination to sell brands gives rise to speculation whether many of these brands feel that they have reached their peaks !<\/p>\n

\"image\"<\/a>Anyway, on a positive note , some brands like Paper Denim & Cloth  are considering the current time an opportune one and considering relaunch<\/a> later this year . The brand had lost its way somewhere in 2006 when it used to be quite popular .<\/p>\n

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Levi\u00e2\u20ac\u2122s \u00e2\u20ac\u201c the market leader suffered a reduction of over 38% in its profits in the quarter March \u00e2\u20ac\u201c May \u00e2\u20ac\u02dc12. Various reasons for this are being given are mainly economic impact of recession -loss of sales in Europe, impact of strong dollar . It is also the first time in 2 years that the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5499","post","type-post","status-publish","format-standard","hentry","category-denim-brands-international"],"_links":{"self":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/5499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/comments?post=5499"}],"version-history":[{"count":0,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/posts\/5499\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/media?parent=5499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/categories?post=5499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.denimsandjeans.com\/recovery\/wp-json\/wp\/v2\/tags?post=5499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}